Marketing Operations & Product Support Coordinator

Masis Professional Group; Columbus (OH); Hybrid; USD 55.000 - 75.000; Vollzeit

Benefits dieser Stelle

Hybrid work environment

Columbus, OH area

Zusammenfassung

Masis Professional Group in Columbus, OH is partnering with a local company to hire a Marketing Operations & Product Support Coordinator. This hybrid role requires coordinating marketing programs, updating product information, and supporting the North American sales team across cross-functional projects.

The ideal candidate brings strong organizational skills, 3+ years in marketing coordination or project management, and hands-on experience with CRM, CMS, and digital advertising.

Qualifikationen

• Three or more years of experience in marketing coordination or project management.
• Strong organizational skills and attention to detail.
• Experience with website content management and digital campaigns.
• Ability to communicate with sales, product teams, agencies and external partners.
• Familiarity with AI tools and automation is a plus.

Aufgaben

• Maintain marketing budgets, project plans, calendars, deadlines, and status reports.
• Coordinate agency partners, vendors, and internal stakeholders to ensure clear requirements, approvals, and delivery dates.
• Prepare project briefs, consolidate feedback, track decisions, and communicate risks or delays.
• Document recurring processes and introduce improvements using AI/automation where appropriate.
• Coordinate routine website updates and campaigns, verifying functionality before launch.

Kenntnisse

Marketing coordination

Project management

CRM platforms

Website CMS

Digital marketing

Ausbildung

Bachelor's degree in Marketing or related field

Tools

Microsoft Excel

PowerPoint

Power BI

Google Analytics

Jobbeschreibung

Masis Professional Group has partnered with a local company in Columbus, Ohio and is seeking a Marketing Operations & Product Support Coordinator. This role is Hybrid with three days in office.

About the role

We are seeking an organized, proactive Marketing Operations & Product Support Coordinator to help execute marketing programs, coordinate product information, support the North American sales team, and manage projects across internal departments and external partners.

Reporting to the VP Sales & Marketing, North America, this position is central to ensuring marketing activities are completed accurately, on schedule, and in alignment with business priorities.

The ideal candidate is a strong project coordinator who enjoys working across departments, managing details, solving problems, and improving processes. Experience in B2B manufacturing, distribution, or product-driven businesses is preferred.

Key responsibilities

1. Marketing operations and project coordination

• Maintain marketing budgets, project plans, calendars, deadlines, and status reports.
• Coordinate agency partners, vendors, and internal stakeholders to ensure projects have clear requirements, approvals, and delivery dates.
• Prepare project briefs, consolidate feedback, track decisions, and communicate risks or delays.
• Document recurring processes and introduce practical improvements using AI and automation where appropriate.

2. Digital marketing and communications

• Coordinate routine website updates, including product information, imagery, landing pages, resources, promotions, and links.
• Manage campaign execution, including audience segmentation, scheduling, testing, approvals, and post-campaign reviews.
• Support Google Ads, LinkedIn, Instagram, company blogs, press releases, and other marketing communications.
• Coordinate website improvements with agency partners, IT, and vendors; verify functionality before and after launch.
• Monitor website forms, downloads, promotional codes, and customer journeys, escalating issues when required.

3. Product marketing and sales support

• Maintain current product catalogs, specification sheets, videos, sales tools, and digital asset libraries.
• Coordinate new product introductions, product changes, and discontinuations with product management, engineering, sourcing, and sales.
• Represent marketing on new product development teams, helping coordinate product positioning, launch materials, packaging, and labeling.
• Assist business development managers and customer service representatives with product information and technical questions, involving subject-matter experts when needed.
• Develop and maintain competitor cross-reference lists and support product training and promotional initiatives.

4. Market research and trade shows

• Gather and organize market, competitor, customer, and industry information to support business decisions.
• Coordinate trade show materials, artwork proofs, vendor orders, production deadlines, and logistics.
• Assist with advertising development, placement, promotional materials, and marketing collateral.
• Track project costs, deadlines, and outcomes to improve future execution.

5. Administrative and cross-functional support

• Assist with trademark documentation, renewals, and related administrative requirements in coordination with the legal team.
• Maintain organized records of marketing approvals, product information, campaign assets, and vendor deliverables.
• Provide reliable updates to leadership on project status, priorities, risks, and results.
• Follow company policies governing data security, approved content, pricing, and the use of AI tools.

Qualifications and experience

• Three or more years of experience in marketing coordination, marketing operations, project management, account services, or a related role.
• Excellent organizational skills, attention to detail, written communication, and follow-through.
• Strong working knowledge of Microsoft Excel, PowerPoint, and other standard business applications.
• Experience coordinating multiple projects and working with internal departments and external partners.
• Familiarity with website content management systems, CRM platforms, email marketing, digital advertising, and social media.
• A practical, hands-on approach to problem-solving, learning new systems, and improving processes.
• Ability to communicate effectively with sales, product specialists, agencies, vendors, and leadership.

Preferred experience

• B2B manufacturing, distribution, or OEM customer environments.
• Microsoft Business Central, Power BI, ActiveCampaign, or comparable systems.
• Product launches, technical product documentation, packaging, labeling, or catalog management.
• Trade shows, competitor research, and digital marketing analytics.
• Experience using AI tools and automation to improve work efficiency.

What success looks like

• Marketing projects have clear owners, approved requirements, and realistic deadlines.
• Website content, product information, catalogs, and sales materials remain accurate and current.
• Campaigns are properly approved, tested, and executed.
• Product launches and cross-functional projects move forward with fewer delays and less rework.
• Sales and customer service teams can access reliable product information and marketing resources.
• Leadership receives clear, timely updates on progress, risks, and results.
• Recurring activities become more efficient through improved processes and appropriate automation.