Marketing Operations Manager

Actabl

United States

Hybrid

USD 100,000 - 130,000

Full time

14 days+

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Benefits offered by this job

Medical insurance

Vision insurance

401(k)

Laptop and monitor provided

Flexible work hours

Job summary

An established industry player is seeking a Marketing Operations Manager to enhance the efficiency of its marketing processes. This pivotal role involves optimizing marketing workflows, managing technologies, and analyzing data to support decision-making. Candidates should possess strong analytical skills and a deep understanding of marketing automation tools. The position offers a dynamic work environment where your contributions will directly impact the hospitality industry. Join a forward-thinking team that values innovation and collaboration, and help drive revenue growth through strategic marketing initiatives.

Qualifications

3-5 years in Marketing Operations or related role with a revenue operations focus.
Proficient in marketing automation platforms, especially HubSpot.

Responsibilities

Enhance efficiency of marketing processes and systems.
Collaborate with cross-functional teams to drive revenue growth.

Skills

Marketing Automation

Analytical Skills

Project Management

Communication Skills

Problem-Solving

Education

Bachelor's degree in Business Administration

Master's degree (preferred)

Tools

HubSpot

Salesforce

Google Analytics

Insycle

Job description

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This range is provided by Actabl. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$100,000.00/yr - $130,000.00/yr

About Actabl:

Are you excited about a career in SaaS that has a direct effect on the hospitality industry? This might be the perfect opportunity for you! Actabl's mission is to empower the people that power hospitality. We’re on a journey to provide better solutions for hotel companies as the world around us evolves and changes related to using technology, finding labor, and maximizing profits. We give hoteliers actionable insights to know what to do, the tools to do it, and the visibility to know it worked. We bring together powerful hospitality tech solutions to maximize profits for more than 10,000 properties in hospitality markets around the world.

About the Opportunity:

As a Revenue Operations Manager supporting marketing at Actabl, you will be responsible for enhancing the efficiency and effectiveness of our marketing department’s processes, systems and technologies while ensuring seamless integration with sales, customer success, and finance operations. You will work closely with cross-functional teams to streamline operations, improve productivity, and drive pipeline generation and revenue growth. This is a key role that bridges marketing operations with broader revenue operations initiatives, ensuring our end-to-end revenue strategies are executed seamlessly and with maximum impact. Ideal candidates will possess a combination of strategic thinking, communication and analytical skills with a deep understanding of marketing processes.

Marketing Process Management

Develop, implement, and optimize marketing processes and workflows to ensure efficient and effective execution of marketing campaigns and initiatives.
Serve as the main contact for all aspects of the marketing process.
Operationalize process improvements thanks to a deep understanding of HubSpot marketing automation, website integration, HubSpot and Salesforce workflow building, campaign tracking and reporting, and lead scoring best practices.
Ensure a seamless flow of information between Marketing and Sales to drive pipeline generation.
Develop standards and guidelines, end-user training documents and provide technical training for HubSpot users.
Examine existing processes, identifying flaws and creating solutions to improve design capabilities.

Technology and Tools Management

Oversee the selection, implementation, and management of marketing technologies and tools.
Collaborate with other tool owners on the RevOps team and beyond on integrations and processes that affect team members and systems beyond that of Marketing Operations System Administration and Optimization
Recommend and implement best-practice processes, architectures, and integrations that optimize adoption, usability, and content workflows.

Data Management and Analysis

Ensure accurate and timely collection, storage, and analysis of marketing data.
Provide insights and recommendations based on data analysis to support decision-making and strategy development
Oversee data integrity within marketing tools, including but not limited to, data import management, data cleanup and deduping.
Work with internal partners and vendors to create a living marketing metrics dashboard.
Own metrics and data and drive our strategy and agency relationships to unite them in one funnel and system.
Analyze campaign results and historic data to provide assessment of campaign effectiveness and utilizes insight gained to influence future campaign strategies.
Build and manage dashboards, reports, layouts, process automation, and other configurable parts of the interface for each business unit.
Update and maintain internal databases.

Marketing Initiative Execution and Optimization

Collaborate with the marketing team to plan, execute, and optimize marketing initiatives across various channels, including but not limited to campaigns and events, ensuring alignment with business objectives and target audiences.
Work with marketing stakeholders to implement consistent workflows, campaign tracking, and naming conventions.

Performance Tracking and Reporting

Develop and maintain dashboards and reports to track the performance of marketing campaigns and initiatives
Provide regular updates to senior management and key stakeholders.
Work closely with cross-functional teams to ensure alignment and collaboration on marketing initiatives.
Work independently and cooperatively on multiple projects simultaneously.
Utilize project management software to communicate and manage timelines, coordinate feedback, and call out blockers.
Work to build and meet defined SLAs and timelines for projects and communicate updates proactively to stakeholders.

Vendor and Partner Management

Manage relationships with external vendors and partners, ensuring they deliver on agreed-upon services and performance metrics.

Compliance and Best Practices

Ensure all marketing activities comply with relevant regulations and industry best practices.

Qualifications:

3 to 5 years of experience in a Marketing Operations, Marketing Automation or related role, with a successful track record of supporting marketing teams within a revenue operations framework.
Bachelor's degree in Business Administration, Marketing or related field. A master's degree is a plus.
Strong understanding of marketing processes, technologies, and best practices.
Proficiency in marketing automation platforms (HubSpot strongly preferred), analytics tools (e.g., Google Analytics) and other tools.
Experience with Insycle or other customer data management platforms is a plus
Capacity to navigate basic needs in CRM systems (Salesforce preferred)
Excellent analytical and problem-solving skills
Strong project management skills with demonstrated ability to lead cross-functional projects and align stakeholders with diverse priorities.
Excellent communication, presentation and interpersonal skills.
Detail-oriented with a focus on quality and accuracy.
Ability to adapt to a fast-paced, dynamic environment and work with cross-functional teams

Additional Information:

Work Environment: This is a hybrid position with 3 days per week (typically Tuesday, Wednesday, Thursday) in Actabl's downtown Denver office.
Travel: Occasional travel may be required for team meetings, conferences, or training sessions. This could include both in-state and out-of-state travel.
Driver’s License: A valid driver’s license may be required for travel purposes.
Equipment: The company will provide necessary equipment, including a laptop, monitor, and any additional peripherals required to perform job duties effectively. Employees are expected to maintain their equipment in good working condition.
ADA Compliance: The company is committed to providing reasonable accommodations in accordance with the Americans with Disabilities Act (ADA). If you require any accommodations to perform your job duties, please inform your manager or the HR department.
Work Hours: While the position offers flexibility, employees are expected to be available during core business hours to ensure collaboration with team members and stakeholders.
Communication: Regular communication with the team will be conducted through video calls, chat applications, and email. Strong written and verbal communication skills are essential for this role.

Seniority level