Marketing Operations Manager

ZipRecruiter; New York (NY); Remote; USD 60,000 - 100,000; Full time

Job summary

Join a fast-paced, innovative company as a Marketing Operations Manager, where you'll drive marketing strategies and optimize technology to enhance lead generation. This role is perfect for analytical thinkers who thrive in dynamic environments. You'll manage Salesforce and marketing tools, ensuring data-driven decisions shape our marketing efforts. With a focus on collaboration and personal growth, this position offers a unique opportunity to influence the future of legal technology. Be part of a passionate team dedicated to empowering lawyers worldwide and enjoy a fully remote work setting with great benefits.

Benefits

401k matching

Medical coverage

Dental coverage

Vision healthcare coverage

Flexible Spending Account (FSA)

Competitive PTO

Sick days

Holidays

Qualifications

• 3+ years in a fast-paced marketing organization, ideally SaaS.
• Proven Salesforce Classic and Lightning experience required.

Responsibilities

• Own and optimize websites, Salesforce, and marketing tools.
• Develop a strategic roadmap for site optimization and automation.

Skills

Analytical Skills

Communication Skills

Time Management

Creative Problem Solving

Data-Driven Decision Making

Education

Bachelor's degree in Business Administration

Bachelor's degree in Management

Bachelor's degree in Analytics

Bachelor's degree in Operations

Bachelor's degree in Economics

Bachelor's degree in Computer Science

Tools

Salesforce

Google Analytics

Mailchimp

HubSpot

Google Tag Manager

WordPress

Zendesk

Intercom

ActiveCampaign

Zapier

Job description

Job Description

Paradigm offers a suite of legal practice software solutions that help lawyers manage, automate, and grow their firms. More than 50,000 lawyers across 170 countries use our products to shift the paradigm of how they practice law. With four world-class all-in-one legal practice management platforms - PracticePanther, Bill4Time, MerusCase, and LollyLaw - in addition to payments and accounting solutions powered by Headnote and TrustBooks.

Paradigm empowers lawyers across the spectrum of practice area, geography, and business needs. At Paradigm, we are fast-paced, ambitious, and unified by a common vision to build the best legal technology products in the world.

We are looking for a passionate, analytical, and creative Marketing Operations Manager to further accelerate our growth. You'll be at the heart of our marketing efforts, working to define and own the strategy, processes, metrics, and technology that will enable our organization to target the right buyers, generate high-quality leads, and help move them down the funnel. You will own, administer and build upon our existing websites and marketing technology stack to both scale and optimize our marketing efforts. You'll own the Salesforce instances for Paradigm's suite of products, overseeing the maintenance and optimization of Salesforce configurations, integrations, and reporting. This role is highly strategic, analytical and data-oriented and is suited for someone unafraid to work in a rapidly growing startup environment. We're looking for someone to shape the future of our marketing operations strategy and grow their career as Paradigm continues to expand.

The Marketing Operations Manager will function as an integral part of Paradigm's Marketing team and will report directly to Paradigm's Sr. Marketing Manager. This role is fully remote.

Responsibilities

• Own, administer, optimize, and build upon our websites, Salesforce, and marketing automation tool stack
• Own the day-to-day configuration, support, maintenance, and improvement of our Salesforce instances and integrations—managing user roles, profiles, object modeling, page layout design, workflows, and rule logic
• Build and refine the metric tracking / reporting infrastructure (e.g., Salesforce, Google Analytics, Mailchimp) in order to translate data into actionable insights that inform broader marketing efforts
• Establish, configure, maintain, and continuously improve our Salesforce integrations with third party applications
• Develop a strategic roadmap for site optimization and marketing automation improvement, including testing and implementation of new marketing tools
• Optimize lead to cash workflow efficiency related to Marketing and Sales transactions to and from Salesforce and integrated business applications (e.g., Drift, Intercom), and proactively integrating and syncing martech tools
• Performing database maintenance tasks, including diagnostic tests and duplicate entry cleansing, and oversee data quality and hygiene, and troubleshooting
• Managing internal support requests for Salesforce and related integrations from Sales, Marketing, and Customer Success, while cultivating a positive support experience
• Maintain marketing automation best practices including list management, optimization, data quality and hygiene, data syncing logic, and troubleshooting

Experience

• 3+ years of experience in in a fast-paced, demand focused marketing organization, ideally at a SaaS company
• Proven experience with Salesforce Classic and Lightning (Salesforce certification)
• Experience in website administration and various CMS applications (e.g. Instapage, Wordpress, etc.)
• Applicable knowledge of HTML5, CSS3, JavaScript, jQuery
• Advanced understanding and use of Google Tag Manager
• Experience integrating Salesforce with other third-party applications such as Zendesk, Intercom, Mailchimp, ActiveCampaign, HubSpot, Zapier, and Marketo
• Google Analytics, Salesforce, and HubSpot experience for goals, attribution and BI purposes
• Excellent analytical skills and experience measuring data-driven marketing programs
• Bachelor's degree in Business Administration, Management, Analytics, Operations, Economics, Computer Science, or related field

Personal Characteristics

• Analytical – can find meaning in numbers, and be a data-driven decision-maker
• Excellent communicator – written and oral
• Excellent time management and organizational skills
• Adept at learning web-based tools
• Figures out how to achieve results creatively with finite resources
• Thrives in a nimble, lean, unstructured, fast-paced startup
• Works collaboratively and energetically
• Impeccable integrity and ethical standards. Self-aware, accepting, honest, open, polite and respectful of others
• Ability to create and execute on processes for a growing SaaS startup using best practices
• An undying commitment to personal growth and development

Other Information

• Location: US Remote
• Compensation: Competitive
• Other Benefits: 401k matching, medical, dental and vision healthcare coverage, FSA, competitive PTO, sick days, and holidays
• People First mindset: The guiding principle of our mentality is that the key to success is working with, learning from, and developing exceptional people
• Culture: high-energy, fast-moving, passionate atmosphere