Marketing Operations Manager

Neighborly; Irving (TX); Hybrid; USD 110,000 - 140,000; Full time

Benefits offered by this job

Equity

Bonus opportunities

Hybrid work model

Job summary

Neighborly is seeking a Marketing Operations Manager to lead a technical marketing operations team and own end-to-end campaign execution across email and SMS channels. You will drive data-driven lifecycle marketing strategies, optimize delivery, and enhance efficiency through standardized processes.

You will collaborate with Data, Product, Analytics, Engineering, and external vendors while ensuring compliance and scalable solutions in a hybrid Irving, TX environment.

Qualifications

• 3+ years in marketing automation or related digital marketing role.
• Hands-on campaign building, QA, deployment in marketing platforms.
• Knowledge of HTML/CSS, Liquid or similar scripting for dynamic content.

Responsibilities

• Lead a technical marketing operations team and oversee workload, capacity, performance, and coaching.
• Ensure timely delivery of email and SMS campaigns including QA, testing, and launch readiness.
• Improve campaign build standards, QA processes, automation, reusable templates, and scalable frameworks.
• Collaborate with Data, Product, Analytics, Engineering, MarTech, Legal, and external vendors.
• Maintain compliance with CAN-SPAM, TCPA, CCPA and data governance standards.
• Serve as escalation point for technical/operational issues and optimize performance.

Skills

Marketing automation

CRM

Lifecycle marketing

Email/SMS operations

Campaign production

Technical marketing operations

Campaign throughput

SLA management

Cross-functional collaboration

Education

Bachelor’s degree in Marketing/Business/IS/CS/Communications

Tools

Braze

Salesforce Marketing Cloud

Iterable

Responsys

Eloqua

HubSpot

Broadly

Job description

Marketing Operations ManagerAre you looking for a place where you can bring your passion for helping shape and execute the marketing automation vision across Neighborly brands, driving customer engagement, lifecycle marketing performance, and business growth through data-driven strategy and continuous optimization?Welcome to Neighborly—the hub of service brands that connects customers to top-notch local experts who repair, maintain, and enhance homes and businesses. Our long-standing business, with over 40 years of experience, is focused on strategic innovation as we build the future of home and business services. Bring your ambition to the table as we unlock new doors together, taking your career to the next level.Bring your experience and be empowered to innovate.As a Marketing Operations Manager on the Marketing team, a typical day for you will include:Manage, coach, and support a technical marketing operations team, overseeing workload prioritization, capacity planning, performance management, skill development, and day-to-day issue resolution.Ensure accurate and timely delivery of email and SMS campaigns, including intake, audience segmentation, personalization, testing, QA, deployment, monitoring, and launch readiness.Establish and improve campaign build standards, QA processes, documentation, automation, reusable templates, scalable frameworks, and operational best practices to enhance efficiency and quality.Collaborate with Data, Product, Analytics, Engineering, MarTech, Creative, Legal, and external vendors to align business requirements, validate data and technical dependencies, and mitigate launch risks.Maintain adherence to email and SMS regulations, consent management requirements, deliverability best practices, data governance standards, and internal review processes while minimizing defects and rework.Serve as the primary escalation point for technical and operational issues, driving root-cause resolution, performance optimization, testing initiatives, and ongoing improvements in team capabilities and campaign execution.Bring your skills and be inspired to achieve success.(Required qualifications)Experience:3+ years of experience in marketing automation, CRM, lifecycle marketing, email/SMS operations, campaign production, technical marketing operations, or a related digital marketing role.Hands-on experience building, QA’ing, deploying, or troubleshooting campaigns in marketing automation platforms such as Braze, Salesforce Marketing Cloud, Iterable, Responsys, Eloqua, HubSpot, Broadly, or similar systems.Strong working knowledge of email and SMS campaign execution, including campaign setup, segmentation, personalization, dynamic content, triggered journeys, audience logic, suppression rules, subscription groups, link tracking, rendering QA, and deployment readiness.Technical fluency with HTML, CSS, Liquid or similar scripting logic, dynamic content, personalization rules, reusable templates, QA tools, and email rendering best practices.Working knowledge of customer data structures, CRM/CDP environments, APIs, webhooks, event triggers, data feeds, consent fields, suppression logic, preference management, and marketing data workflows.Proven ability to troubleshoot technical campaign issues, evaluate root causes, partner with data and technology teams, document decisions, and communicate risks clearly to technical and non-technical stakeholders.Experience managing campaign throughput, SLAs, production calendars, QA cycles, launch readiness, capacity planning, and competing priorities in a fast-paced environment.Strong understanding of email and SMS compliance and deliverability considerations, including CAN-SPAM, TCPA, CCPA, unsubscribe requirements, consent management, opt-out processing, list hygiene, and sender reputation.Ability to translate business requirements into technical campaign requirements, identify missing inputs, clarify logic, document dependencies, and help the team move toward scalable execution.Skills:.Ability to communicate effectively, both verbally and in writing, across cross-functional teams.Ability to manage multiple priorities and meet deadlines in a fast-paced environmentDetail-oriented with a high level of accuracyAbility to demonstrate problem-solving and critical thinking skillsAbility to work independently and as part of a teamEducation:Bachelor’s degree in Marketing, Business, Information Systems, Computer Science, Communications, or a related field preferred; equivalent hands-on experience will be considered.Schedule / in-office requirements:Hybrid working model; Monday-Wednesday in office, Thursday/Friday from home.Our office locations are:500 E John Carpenter Fwy, Irving, TX1010 N University Parks Drive, Waco, TXBring your goals and be enabled to reach them.Competitive Pay: Commensurate with experienceSchedule: Full-time, Monday – Friday, 8 AM – 5 PM local time zoneBenefits: Check out our benefits offerings here: Neighborly BenefitsFinancial Benefits: Equity and bonus opportunitiesNeighborly is fully committed to Equal Employment Opportunity and to attracting, retaining, developing and promoting the most qualified employees without regard to their race, gender, color, religion, sexual orientation, national origin, age, physical or mental disability, citizenship status, veteran status, or any other characteristic prohibited by federal or state law. We are dedicated to providing a work environment free from discrimination and harassment, and where employees are treated with respect and dignity and encouraged to be their authentic self.Not the right opportunity for you?Share this job with a friend and follow us on LinkedIn for future opportunity updates.Brand:Neighborly - USA Shared Services