Marketing Operations Manager

neighborlybrands; Irving (TX); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Neighborly is seeking a Marketing Operations Manager to shape and run our marketing automation vision across Neighborly brands and drive data-driven optimization for growth.

You’ll lead a technical marketing operations team and collaborate with Data, Product, Analytics, Engineering, MarTech, Legal, and vendors to ensure flawless campaign execution. Hybrid in Irving, TX with in-office Mon-Wed.

Qualifications

• 3+ years in marketing automation, CRM, lifecycle marketing, or related digital marketing field.
• Hands-on experience building, QA'ing, deploying, or troubleshooting campaigns in major marketing automation platforms.
• Strong knowledge of email and SMS campaign execution, including segmentation, personalization, and testing.
• HTML, CSS, Liquid or similar scripting for dynamic content and templates.
• Experience with CRM/CDP data structures, APIs, data feeds, and consent management.

Responsibilities

• Lead a technical marketing operations team with workload prioritization and performance management.
• Ensure timely delivery of email and SMS campaigns with QA, testing, and deployment readiness.
• Establish build standards, templates, automation, and scalable operating practices.
• Collaborate with Data, Product, Analytics, Engineering, MarTech, Legal and external vendors.
• Maintain compliance with CAN-SPAM, TCPA, CCPA and data governance standards.

Skills

Communication

Prioritization

Attention to detail

Problem solving

Teamwork

Education

Bachelor's degree in Marketing, Business, IS/CS/Communications

Tools

Braze

Salesforce Marketing Cloud

Iterable

Responsys

Eloqua

HubSpot

Broadly

Job description

Marketing Operations Manager

Are you looking for a place where you can bring your passion for helping shape and execute the marketing automation vision across Neighborly brands, driving customer engagement, lifecycle marketing performance, and business growth through data-driven strategy and continuous optimization?

Welcome to Neighborly the hub of service brands that connects customers to top-notch local experts who repair, maintain, and enhance homes and businesses. Our long-standing business, with over 40 years of experience, is focused on strategic innovation as we build the future of home and business services. Bring your ambition to the table as we unlock new doors together, taking your career to the next level.

Bring your experience and be empowered to innovate.

As a Marketing Operations Manager on the Marketing team, a typical day for you will include:

• Manage, coach, and support a technical marketing operations team, overseeing workload prioritization, capacity planning, performance management, skill development, and day-to-day issue resolution.
• Ensure accurate and timely delivery of email and SMS campaigns, including intake, audience segmentation, personalization, testing, QA, deployment, monitoring, and launch readiness.
• Establish and improve campaign build standards, QA processes, documentation, automation, reusable templates, scalable frameworks, and operational best practices to enhance efficiency and quality.
• Collaborate with Data, Product, Analytics, Engineering, MarTech, Creative, Legal, and external vendors to align business requirements, validate data and technical dependencies, and mitigate launch risks.
• Maintain adherence to email and SMS regulations, consent management requirements, deliverability best practices, data governance standards, and internal review processes while minimizing defects and rework.
• Serve as the primary escalation point for technical and operational issues, driving root-cause resolution, performance optimization, testing initiatives, and ongoing improvements in team capabilities and campaign execution.

Bring your skills and be inspired to achieve success.

Required qualifications

• Experience: 3+ years of experience in marketing automation, CRM, lifecycle marketing, email/SMS operations, campaign production, technical marketing operations, or a related digital marketing role.
• Hands-on experience building, QA'ing, deploying, or troubleshooting campaigns in marketing automation platforms such as Braze, Salesforce Marketing Cloud, Iterable, Responsys, Eloqua, HubSpot, Broadly, or similar systems.
• Strong working knowledge of email and SMS campaign execution, including campaign setup, segmentation, personalization, dynamic content, triggered journeys, audience logic, suppression rules, subscription groups, link tracking, rendering QA, and deployment readiness.
• Technical fluency with HTML, CSS, Liquid or similar scripting logic, dynamic content, personalization rules, reusable templates, QA tools, and email rendering best practices.
• Working knowledge of customer data structures, CRM/CDP environments, APIs, webhooks, event triggers, data feeds, consent fields, suppression logic, preference management, and marketing data workflows.
• Proven ability to troubleshoot technical campaign issues, evaluate root causes, partner with data and technology teams, document decisions, and communicate risks clearly to technical and non-technical stakeholders.
• Experience managing campaign throughput, SLAs, production calendars, QA cycles, launch readiness, capacity planning, and competing priorities in a fast-paced environment.
• Strong understanding of email and SMS compliance and deliverability considerations, including CAN-SPAM, TCPA, CCPA, unsubscribe requirements, consent management, opt-out processing, list hygiene, and sender reputation.
• Ability to translate business requirements into technical campaign requirements, identify missing inputs, clarify logic, document dependencies, and help the team move toward scalable execution.

Skills

• Ability to communicate effectively, both verbally and in writing, across cross-functional teams.
• Ability to manage multiple priorities and meet deadlines in a fast-paced environment.
• Detail-oriented with a high level of accuracy.
• Ability to demonstrate problem-solving and critical thinking skills.
• Ability to work independently and as part of a team.

Education

Bachelor's degree in Marketing , Business, Information Systems, Computer Science, Communications, or a related field preferred; equivalent hands-on experience will be considered.

Schedule / in-office requirements

Hybrid working model; Monday-Wednesday in office, Thursday/Friday from home. Our office locations are: 500 E John Carpenter Fwy, Irving, TX 1010 N University Parks Drive, Waco, TX

Competitive Pay

Commensurate with experience

Schedule

Full-time, Monday - Friday, 8 AM - 5 PM local time zone

Benefits

Check out our benefits offerings