Marketing Operations Manager

Denver Museum of Nature & Science; Denver (CO); On-site; USD 108,000 - 112,000; Full time

Job summary

The Denver Museum of Nature & Science is seeking a Marketing Operations Manager to connect strategy, campaign performance and budgets within the Marketing & Communications department. This role ensures alignment with attendance and revenue goals, guiding resources and establishing visible processes across planning, budgeting and reporting.

You will supervise marketing execution staff, collaborate with agency partners, and drive dashboards, SOPs and workflow systems as the department’s single

Qualifications

• 8+ years of experience in marketing operations, performance marketing or revenue-focused marketing.
• Proven ability to manage budgets of $1M+ tied to revenue, attendance or performance outcomes.
• Strong understanding of paid media, campaign strategy and analytics.
• Experience building dashboards and analyzing data to inform decisions.
• Experience leading cross-functional initiatives and enforcing workflow discipline.

Responsibilities

• Annual marketing budget stewardship including forecasting and reporting.
• Campaign prioritization and sequencing across marketing initiatives.
• Manage revenue and attendance performance with internal teams and partners.
• Produce dashboard reports and optimization recommendations for campaigns.
• Establish workflow standards, gates, SOPs and single source of truth for planning/execution.
• Oversee agency/vendor relationships including scope and accountability.
• Coordinate with revenue-generating departments and leadership.

Skills

Budgeting

Marketing operations

Dashboards & analytics

Cross-functional leadership

Project management

Vendor management

Workflow discipline

Job description

The Marketing Operations Manager plays a key role in connecting marketing strategy, campaign performance, department resources and operational systems for the Marketing & Communications department.

This position helps ensure marketing efforts are aligned with attendance and revenue goals, thoughtfully prioritized and supported with the right resources. Working closely with the vice president, internal teams and agency partners, this role brings structure and visibility to campaign planning, budget management, workflow and performance reporting.

You will manage the department’s annual operating budget across paid media, creative production, agencies, contractors and vendor spend. You will also build and maintain the systems, dashboards and workflows that help the department stay focused, coordinated and responsive to changing priorities.

This role supervises marketing execution staff and helps guide the work of agency partners, contractors and vendors.

Job Class:Full Time
Hiring Range: $108,000 - $112,000/year

What You’ll Own

• Annual marketing budget stewardship, including forecasting, pacing, allocation, reallocation and reporting
• Campaign and project prioritization and sequencing across marketing initiatives
• Revenue and attendance performance management in partnership with internal teams and agency partners
• Campaign performance reviews, dashboards, reporting and optimization recommendations
• Workflow standards, approval gates, SOPs and project management systems as the single source of truth for campaign planning and execution
• Agency and vendor relationships, including scope, performance expectations, reporting cadence and accountability
• Cross-functional alignment with revenue-generating departments, leadership and internal project teams
• Supervision, direction and development of marketing execution staff
• Recommendations to the VP on tradeoffs, budget constraints, resource capacity, timing and revenue risk

Minimum Qualifications/Requirements

• 8+ years of experience in marketing operations, performance marketing, revenue-focused marketing or integrated campaign management
• Proven experience managing budgets of $1 million or more tied to revenue, attendance, paid media or performance outcomes
• Strong understanding of paid media, campaign strategy, marketing analytics, integrated campaign planning and budget optimization
• Experience building dashboards, analyzing data and translating insights into clear decisions and action
• Experience leading cross-functional initiatives, managing competing priorities and enforcing workflow discipline across teams

Preferred Qualifications

• Advanced proficiency with project management tools, campaign reporting, dashboards, spreadsheets or analytics platforms
• Experience managing direct reports, media agencies, performance agencies or agency contracts
• Experience making prioritization decisions when resources, timelines and stakeholder expectations compete
• Strong judgment, direct communication and the ability to make decisions with incomplete information
• Ability to hold internal teams and external partners accountable to outcomes
• Commitment to inclusion, collaboration and a healthy team culture

What Makes Someone Successful in This Role

• You understand the big picture and can build the system that makes it work.
• You are comfortable with budgets, data and performance conversations.
• You can help the team prioritize the highest-impact work and say no, not yet or not this way when needed.
• You set expectations, document decisions, communicate tradeoffs and help people understand what matters most.
• You provide direction, feedback, coaching and accountability in a way that supports both performance and team trust.