Marketing Operations Manager

SolarWinds; Austin (TX); On-site; USD 90,000 - 150,000; Full time

Job summary

SolarWinds is seeking a Marketing Operations Manager to guide the audience and email strategy, nurture program execution, and cross-functional collaboration across our global product portfolio. You will build and run programs in our technology stack that support inbound marketing and a data-driven pipeline for the sales team.

The ideal candidate has 7+ years in B2B software marketing, hands-on Marketo, event/webinar platforms, and CRM integration, with a track record of ABM and lifecycle

Qualifications

• 7+ years in B2B marketing, ideally software.
• Experience with marketing technologies to build automated, personalized experiences.
• Proficiency in email marketing (Marketo), webinars (Goldcast), CRM (SFDC) including reporting and optimization.
• Proficiency in account-based marketing and lead funnels (6sense).
• Hands-on building, testing, and data interpretation of go-to-market signals.

Responsibilities

• Design the requirements and development of email nurture aligning to pipeline goals.
• Support the prospect and customer journey using nurture streams, automation and emails.
• Collaborate with Marketing Automation Team to optimize Marketo programs and audience segmentation.
• Support marketing programs within the technology stack using data and scoring models.
• Build standardized audience segmentation and incorporate intent models for messaging.
• Ensure consistent use and integration of email and digital channels to lead-to-account management.
• Assist with database optimization to support scoring and lifecycle advancement.
• Drive testing, AI and optimization for email and marketing programs with stakeholders.
• Support execution of the Go-To-Market Technology roadmap and track industry trends.

Skills

Email marketing

Marketo

SFDC

Account-based marketing

Data analysis

Marketing automation

Tools

Marketo

Goldcast

SFDC

Job description

At SolarWinds, we’re a people-first company. Our purpose is to enrich the lives of the people we serve—including our employees, customers, shareholders, partners, and communities. Join us in our mission to help customers accelerate business transformation with simple, powerful, and secure solutions.

The ideal candidate thrives in an innovative, fast-paced environment and is collaborative, accountable, ready, and empathetic. We’re looking for individuals who believe they can accomplish more as a team and create lasting growth for themselves and others. We hire based on attitude, competency, and commitment. Solarians are ready to advance our world-class solutions in a fast-paced environment and accept the challenge to lead with purpose. If you’re looking to build your career with an exceptional team, you’ve come to the right place. Join SolarWinds and grow with us!

Overview

SolarWinds is undergoing a transformation toward our cloud future. This is a pivotal moment in our transformation, converting our customer base to subscription licensing of our flagship software, and acquiring new customers / cross-activating the installed base to our Observability, Service Management, and Database subscription portfolio. We are growing our team of expert technology strategists to deliver against this strategic vision, and maintain our Marketing commitment in support of this transformation.

Focus Areas: Email . Events. Marketing Programs. Testing . Intent . Audience M anagemen t .

Location: US . Strong preference for Austin. Open to other hubs (San Fran, Charlotte, Chicago, NYC)

Position Summary:

As a Marketing Operations Manager, you will guide the audience and email strategy, alignment and nurture program execution across our global portfolio of products, including audience segmentation, enrichment, orchestrations, and A/B testing. You will work cross-functionally with stakeholders across the business, primarily in marketing demand generation, to build and run programs in our technology stack that support inbound marketing initiatives with automations and AI. In addition, you will prioritize the optimization and performance of multiple marketing programs to drive a qualified pipeline for the sales team.

Responsibilities:

• Design the requirements and development of email nurture that programmatically aligns to business units’ pipeline goals, products of interest and account based intent.
• Support and execute the prospect and customer journey using nurture streams, automation and emails throughout the buyer’s journey.
• Work closely with Marketing Automation Team liaisons to optimize all aspects of email programs and marketing technology within Marketo including Program Setup and Audience Segmentation.
• Provide support for marketing programs within technology stack, utilizing data and scoring models to drive audience targeting.
• Build and manage standardized audience segmentation from various data sets and incorporate intent models to determine ideal messages across channels for targeting.
• Ensure consistent and effective use and integration of email and multiple digital channels align to holistic lead to account management.
• Assist with and provide insights into database optimization, including driving optimization of nurture to support scoring and lead lifecycle advancement.
• Drive testing, AI and optimization for email and marketing programs with key marketing and CRO stakeholders.
• Support the execution of the Go-To-Market Technology roadmap, keep abreast of industry trends and new use cases within tech stack.

Qualifications:

• >7 years in B2B marketing (ideally software) and fluency in the strategy, tactics, metrics, and best practices for growing awareness and generating leads
• >7 years working with marketing technologies to build automated, engaging and well personalized experiences to help customers understand business value
• Proficiency in email marketing (we use Marketo), webinars (we use Goldcast), CRM (we use SFDC) including reporting on, analyzing, and optimizing the performance of the campaign builds
• Proficiency in account-based marketing principals as well as lead funnels for lifecycle alignment (we use 6sense)
• Comfortable with hands‑on building, testing, and data interpreting of go‑to‑market signals from various data sources
• Strong interpersonal skills. Must be sharp, energetic, assertive, and results oriented. Able to prioritize and focus in a rapidly evolving environment

The Ideal Candidate

• Mid-level working knowledge of Marketo MAP and SFDC CRM
• Basic understanding of account-based marketing platforms (ideally 6sense)
• Has a passion for marketing SaaS solutions, connecting customer needs with technology capabilities, and driving performance results
• Enjoys solving problems and are good at crafting creative solutions
• Communicates clearly and effectively with cross-functional groups and senior management
• Comfortable acting as a SME in Email, Audience, Event, Intent, Marketing Technology and testing best practices

SolarWinds is an Equal Employment Opportunity Employer. SolarWinds will consider all qualified applicants for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, marital status, disability, veteran status or any other characteristic protected by law.

All applications are treated in accordance with the SolarWinds Privacy Notice: https://www.solarwinds.com/applicant-privacy-notice