Marketing Operations Specialist

AlertMedia; Austin (TX); Hybrid; USD 70,000 - 100,000; Full time

Benefits offered by this job

Competitive salary

Bonus program

Health benefits

401K

Job summary

AlertMedia is seeking a Marketing Operations Specialist to build, execute, and continuously improve campaigns powering our marketing engine. You’ll work hands-on in Marketo and Salesforce to launch email and nurture programs, maintain CRM data quality, and partner with tools like Clay and Wrike to automate workflows.

You will collaborate with content, events, lifecycle, product marketing, and demand generation teams to ensure scalable, high-quality email programs and accurate attribution across

Qualifications

• 1–2 years in marketing operations, campaign management, or email marketing, preferably B2B tech.
• Hands-on experience with Marketo; familiarity with Salesforce or other CRMs.
• Strong QA mindset to catch broken links, mis-segmentation, and tracking gaps.
• Experience with audience segmentation and email deliverability at scale.
• Ability to manage multiple campaigns and deadlines across teams.

Responsibilities

• Own email and nurture program execution end to end in Marketo with QA and delivery.
• Maintain and optimize data hygiene; ensure accurate campaign member status mapping in SFDC.
• Coordinate webinar/event programs and scalable program templates for tracking.
• Produce reporting on email and nurture performance and ROI; drive optimization.
• Pilot AI-aware patterns in email workflows and support data enrichment workflows.

Skills

Marketing operations

Email marketing

Campaign management

Attention to detail

Cross-functional collaboration

English communication

Tools

Marketo

Salesforce

Outreach

Litmus

Wrike

Clay

HubSpot

Zoho

Job description

Do work that matters. At AlertMedia, we help organizations protect their people, operations, and brand. Our modern Risk Intelligence and Response platform empowers teams to detect emerging threats, assess impact, and respond with confidence. We believe building resilience should be simpler—and it starts with bringing critical information and workflows together in one unified platform.

Our core values drive us in our important mission of keeping people safe & informed:

• We’re humans not robots
• Customers always come first
• We work better together
• Simplicity is our strength
• Our reputation is priceless
• Hard work pays off

As one of the fastest growing software companies in the nation, we’re focused on finding the best talent and building the best team to continue accelerating our rapid growth to keep up with our demand. We’re also an AI-forward company, and we expect everyone on our team to use modern AI tools such as Claude, ChatGPT, and others, to work smarter, move faster, and optimize processes.

We’re looking for a Marketing Operations Specialist to help build, execute, and continuously improve the campaigns that power AlertMedia’s marketing engine. You'll work hands‑on in Marketo and Salesforce to launch email and nurture programs, keep our CRM and marketing automation systems clean and connected, and partner with enrichment and workflow tools like Clay and Wrike to bring more automation and consistency to how the team operates.

What you get to every day

• Email & Campaign Execution Own the email process, through QA and delivery, working directly with content, creative, events, lifecycle, customer marketing, product marketing and demand generation to build branded emails that are sent with the highest quality and efficacy. Build, QA, deploy, and optimize email campaigns end to end in Marketo, including segmentation, personalization, A/B testing, deliverability checks, and scheduling. Work collaboratively with email stakeholders to QA every send using Litmus and AlertMedia's email build standards (link accuracy, UTM parameters, tracking, and rendering) before it goes live. Build and maintain campaign infrastructure, including workflows, templates, and smart campaigns, to enable scale and consistency across marketing. Create, maintain , and audit sales email sequences in Outreach. Serve as project manager driving alignment and approvals with key stakeholder for all email campaigns
• Marketing Operations & CRM Support Manage ongoing operational tasks across Marketo and Salesforce, including list management, lead routing support, form and workflow maintenance, and data hygiene. Maintain data quality on form fields (validation rules, required fields, duplicate handling) to protect lead database integrity. Partner with web and development teams to troubleshoot tracking discrepancies between Marketo tracking and form submission data. Regularly audit and optimize data flow between Marketo programs and Salesforce campaigns, ensuring campaign member status mapping is accurate. Maintain naming conventions and folder structures for Marketo programs to support scalable reporting across marketing.
• Webinar & Event Program Support Coordinate webinar logistics across marketing and other departments, including registration setup, reminder and follow‑up sequences, platform configuration, and post‑event lead handoff. Build and maintain Marketo programs (webinars, in‑person events, virtual conferences) using standardized program templates to ensure consistent tracking across all event types. Ensure Salesforce campaigns are set up correctly, so funnel tracking and attribution are correct. Set up and QA registration and confirmation emails, calendar invites, and reminder or follow‑up sends tied to event and webinar programs. Ensure program success flags and channel and program tagging align with attribution models for accurate marketing‑sourced and marketing‑influenced reporting.
• Reporting, Process & Documentation Pull and maintain reporting on email and nurture campaign performance (opens, clicks, conversions, pipeline influence), surfacing insights, flagging anomalies, and communicating deliverability and list‑quality issues clearly to non‑analytical stakeholders. Use those insights to inform A/B testing and continuous optimization of engagement, conversion, and ROI working in close collaboration with the Lifecycle Marketing Manager. Build and maintain repeatable processes and documentation so campaigns launch consistently, and the team can scale execution without sacrificing quality. Own end‑to‑end execution of global campaigns, ensuring scalable, repeatable program delivery across email, paid search, webinars, events, and account‑based marketing. Coordinate email localization efforts with EMEA reviewers as well.
• Automation & Compliance Pilot AI‑aware patterns and automation (for example, prompt‑driven builds) within the email workflow, and partner with GTM Engineering to replace manual steps. Support enrichment workflows in Clay to improve data quality and routing accuracy. Understand and monitor compliance and database hygiene tasks including GDPR, opt‑in management, unsubscribes, and invalid or suspended records.

What you bring to the role

• 1‑2 years of experience in a marketing operations, campaign management, demand generation, or email marketing role, ideally at a B2B technology company.
• Must have hands‑on experience with Marketo. Experience with Salesforce, HubSpot, Zoho or other CRM platforms to build emails, forms, lists, workflows, smart campaigns, and dynamic content.
• Strong attention to detail and a QA mindset — you catch broken links, mis‑segmented sends, and tracking gaps before they go live.
• Experience with audience segmentation, list hygiene, and email deliverability at scale.
• Solid organizational and project‑management skills, with the ability to juggle multiple campaigns and deadlines.
• Ability to work cross‑functionally with marketing, sales, product marketing, and event teams to keep multi‑stakeholder programs on track, often on tight cycles.
• Reporting and analytics literacy — comfortable pulling campaign metrics and translating them into clear, actionable summaries.
• Self‑starter who can own recurring operational work independently and reliably from start to finish.
• The ability and desire to work in a fast‑paced challenging environment.
• Exceptional English communication skills (oral and written).

Nice to have

• Familiarity with enrichment, data, or account‑based marketing tooling (such as Clay) and analytics tools.
• HTML/CSS skills for troubleshooting email.
• Experience supporting a high‑volume and fast‑paced marketing team.
• An affinity for learning complex, highly technical products and strong technical aptitude, generally.
• Familiarity with GDPR and email compliance requirements.
• Experience with LLMs and a point of view on how AI can up‑level day‑to‑day operational work.

Location: Position is fully remote and open to candidates in Austin, Texas or other cities in the United States. Please note that we currently do not hire candidates residing in the following states: Alaska, California, Hawaii, Louisiana, Mississippi, Montana, New Hampshire, North Dakota, Oregon, Pennsylvania, Rhode Island, Vermont, Washington, West Virginia, and Wyoming.

Sponsorship: This position is not eligible for visa sponsorship. Candidates must have existing authorization to work in the U.S. without the need for sponsorship now or in future.

Why you’ll love working at AlertMedia

• Competitive base salary + Company‑wide bonus program
• Generous and flexible time off and parental leave policies
• Health benefits - Medical, Dental, Vision and Life Insurance are 100% paid for employees!
• 401K with generous company match
• Amazing rewards and incentives – we love celebrating each other!
• Commitment to community service with opportunities to give back
• A Best Places to Work company 10 years in a row and numerous other awards
• Access to new downtown office with 360 views of Austin, high‑tech building gym and nearby running trails
• Ongoing career development opportunities through our Learning & Development team
• You’ll do meaningful work—while growing your career in a fast‑moving, global company with an award‑winning culture

About AlertMedia

We are the leading risk intelligence and response platform — trusted by the largest companies in the world to protect their people and assets when it matters most.

We are a high‑growth, PE‑backed SaaS company with more than 4,000 clients scaling rapidly across the globe. Our technology is unmatched with a unified platform, a 7+year history of AI innovation, a customer NPS of 70+, and a culture that sets us even further apart from our competition.

We are an equal opportunity employer focused on creating a collaborative and exciting place for all to work. Ensuring a diverse, inclusive, and equitable workplace for all people is key to our success and core to our values. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

This is an amazing opportunity to be part of our wave of momentum and take our company, and your career, to the next growth stage. We’d love to get to know you better and share how we serve our amazing customers. For more information, please visit www.alertmedia.com. Come join us in our mission to save lives and minimize loss through effective communication.

By applying for the role, you agree that Alert Media will use your Personal Information in connection with the recruitment process and in accordance with our Privacy Policy – https://www.alertmedia.com/legal/privacy-policy/