Marketing Operations Lead — PRC Strategy & Content

TalentAlly; Cambridge (MA); On-site; USD 154,000 - 212,000; Full time

Benefits offered by this job

Health insurance & benefits

Fitness & wellness programs

Paid vacation & holidays

401(k) with match

Employee stock purchase plan

Tuition reimbursement

ERGs

Job summary

Biogen is seeking an Associate Director of PRC Marketing Operations to drive efficient content approval processes across the TA. You will oversee governance, collaborate with Marketing and stakeholders, and ensure executive decisions cascade to review teams.

You’ll lead metrics reporting, plan forecasting, and improve risk frameworks while coordinating with marketing to schedule timelines and trainings for TA stakeholders and agency partners.

Qualifications

• Minimum of 5 years pharmaceutical/biotech experience with 3+ years in promotional material review or relevant agency work.
• Strong understanding of high-quality promotional pharmaceutical content.
• Launch experience required.
• Strategic understanding of market trends and content approval process evolution.
• Strong interpersonal skills in conflict management and negotiation; strong oral and written communication skills.
• Ability to prioritize across multiple tasks with urgency.
• Demonstrated ability to influence without authority.
• Experience in developing and reporting business metrics and KPIs required.
• Experience with Veeva Vault PromoMats platform including metrics reporting.
• Bachelor's Degree (BA/BS) from a four-year college or university.

Responsibilities

• Manage the day-to-day leadership of the TA-specific committee, ensuring high-quality and compliant materials reach the market efficiently.
• Collaborate effectively with business partners to ensure successful PRC execution and maintain beneficial relationships.
• Capture, report, and analyze business metrics and TA-specific performance, recommending improvements to enhance processes.
• Partner with stakeholders to manage the annual plan through quarterly forecasting, addressing potential volume surges proactively.
• Conduct ongoing collaboration with Marketing teams to plan and approve content timelines, tracking adherence for key events.
• Facilitate PRC and escalation meetings to ensure a collaborative approach to promotional review.
• Develop expertise on emerging content review concepts and promotional tactics, including system refresh and relaunch.
• Manage contracted PRC Coordinator to ensure efficient meeting facilitation and documentation.
• Develop and deliver training programs for TA stakeholders and review teams, including agency partners.

Skills

Pharma/biotech experience

Promotional material review

Veeva Vault PromoMats

KPIs & metrics reporting

Stakeholder communication

Influence without authority

Launch experience

Education

Bachelor's Degree (BA/BS)

Tools

Veeva Vault PromoMats

Job description

Biogen is seeking an Associate Director of PRC Marketing Operations to drive efficient content approval processes across the TA. You will oversee governance, collaborate with Marketing and stakeholders, and ensure executive decisions cascade to review teams.

You’ll lead metrics reporting, plan forecasting, and improve risk frameworks while coordinating with marketing to schedule timelines and trainings for TA stakeholders and agency partners.