Marketing Operations Lead: HubSpot & Data Analytics

Alfred Music Ltd; Louisville, Northern (CO, KY); Hybrid; USD 69,000 - 114,000; Full time

Benefits offered by this job

Health benefits

Dental & Vision insurance

401(k) matching

Paid holidays

Job summary

Alfred Music, part of the Peaksware portfolio, seeks a Marketing Operations Specialist to own the marketing technology stack and ensure accurate CRM data for reporting trusted by marketing and sales.

You will collaborate with Digital Marketing, Content Marketing, and Sales to build automation, attribution, and reporting infrastructure across MakeMusic and Alfred Music. A continual learner, you’ll improve messy systems and value input from all levels.

Qualifications

• 3+ years in marketing operations, with hands-on HubSpot administration as a system owner.
• Experience building reports/dashboards in BI tools (Sigma/Looker/Tableau/Power BI) and working with warehouse data.
• Advanced proficiency in GA4, GA/GTM, and Excel/Sheets (pivot tables, lookups, modeling).
• Experience troubleshooting data flow between marketing, CRM, ecommerce, and product systems.
• Experience with A/B/multivariate testing and with AI tools is a plus.
• Working knowledge of HTML/CSS for emails and landing pages; CMS experience.
• Understanding of SaaS business models and customer lifecycle.
• Strong project management and communication skills with stakeholders.

Responsibilities

• Own HubSpot as system owner across Music Brands and manage Marketing Hub, Sales Hub, and CMS.
• Build and maintain workflows, emails, forms, pages, lists, and lead nurture programs.
• Own data architecture, lifecycle stages, deal pipelines, and data hygiene standards.
• Own campaign attribution setup, including UTM governance and multi-touch reporting.
• Integrate websites, ecommerce, product flows, BI tools, and third‑party vendors; ensure end‑to‑end data quality.
• Develop and maintain lead scoring and qualification models to guide sales outreach.

Skills

HubSpot admin

Marketing analytics

GA4 proficiency

Excel proficiency

CMS knowledge

Project management

Communication skills

Tools

Sigma

Looker

Tableau

Power BI

Google Analytics

WordPress

Shopify

HTML/CSS

Job description

Alfred Music, part of the Peaksware portfolio, seeks a Marketing Operations Specialist to own the marketing technology stack and ensure accurate CRM data for reporting trusted by marketing and sales.

You will collaborate with Digital Marketing, Content Marketing, and Sales to build automation, attribution, and reporting infrastructure across MakeMusic and Alfred Music. A continual learner, you’ll improve messy systems and value input from all levels.