Marketing Operations Lead: HubSpot & Analytics

Alfred Music; Louisville (CO); On-site; USD 69,000 - 114,000; Full time

Benefits offered by this job

Health insurance

401(k) with company match

Free product access

On-site fitness facility

Job summary

Alfred Music, part of the Peaksware family, seeks a Marketing Operations Specialist to own the marketing tech stack and HubSpot governance for Music Brands. You will create workflows, lead-nurture programs, and attribution models, partnering with Digital Marketing, Content Marketing, and Sales.

You will build dashboards in HubSpot, GA4, Sigma, and BI tools, reconciling data across platforms, and driving data-driven optimization across campaigns and channels.

Qualifications

• 3+ years in marketing operations with HubSpot as system owner.
• Experience building dashboards in Sigma, Looker, Tableau, or Power BI with warehouse data.
• Advanced proficiency in GA4, Google Tag Manager, and Excel/Sheets (pivot tables, lookups, modeling).
• Experience troubleshooting data flow between marketing, CRM, ecommerce, and product systems.
• Experience with A/B and multivariate testing and AI tools.
• Working knowledge of HTML and CSS for email templates and landing pages, and CMS platforms.
• Understanding of SaaS business models and the customer lifecycle.
• Strong project management skills and a track record of delivering on time.
• Clear written and verbal communication with senior stakeholders.

Responsibilities

• Own marketing technology stack and HubSpot administration for Music Brands.
• Build and maintain workflows, email sequences, forms, landing pages, lists, and lead nurture programs.
• Develop campaign attribution setup, including UTM governance and reporting.
• Manage integrations across websites, ecommerce, BI tools, and data passes end to end.
• Develop and maintain lead scoring and qualification models.
• Create reports/dashboards in HubSpot, GA4, and Sigma for cross-functional teams.
• Track traffic, trials, leads, conversions, CAC, and pipeline contributions.
• Proactively communicate performance insights to marketing, sales, and executives.
• Collaborate on multi-channel campaigns, run A/B tests, and optimize based on data.

Skills

HubSpot administration

Marketing operations

Data reporting

A/B testing

HTML/CSS for emails

CMS platforms

SaaS customer lifecycle

Project management

Stakeholder communication

Tools

HubSpot

WordPress

Shopify

GA4

Google Tag Manager

Excel

Tableau

Power BI

Sigma

Snowflake

BigQuery

Job description

Alfred Music, part of the Peaksware family, seeks a Marketing Operations Specialist to own the marketing tech stack and HubSpot governance for Music Brands. You will create workflows, lead-nurture programs, and attribution models, partnering with Digital Marketing, Content Marketing, and Sales.

You will build dashboards in HubSpot, GA4, Sigma, and BI tools, reconciling data across platforms, and driving data-driven optimization across campaigns and channels.