Marketing Operations Lead - HubSpot & Automation

GBG Plc; Atlanta (GA); On-site; USD 80,000 - 100,000; Full time

Job summary

GBG Plc is seeking a Marketing Operations Manager in Atlanta, Georgia. This hands-on role involves overseeing the marketing technology stack, primarily HubSpot, and ensuring scalable and effective marketing campaigns through robust data management.

The ideal candidate has expertise in HubSpot and HTML/CSS, alongside strong analytical skills. You will work closely with various marketing functions to align strategies with execution and reporting standards.

Qualifications

• Hands-on experience with HubSpot, including automation and reporting.
• Strong understanding of email marketing, including deliverability fundamentals.
• Experience with CRM integration, particularly Salesforce.

Responsibilities

• Own and administer the marketing technology stack, primarily HubSpot.
• Design, build, and optimize marketing automation workflows.
• Build and maintain marketing dashboards that surface campaign performance.
• Define and improve marketing processes for accuracy and consistency.

Skills

HubSpot expertise

Email marketing best practices

HTML/CSS experience

Salesforce knowledge

Analytical skills

High attention to detail

Tools

Salesforce

6sense

Cognism

SeamlessAI

Job description

GBG Plc is seeking a Marketing Operations Manager in Atlanta, Georgia. This hands-on role involves overseeing the marketing technology stack, primarily HubSpot, and ensuring scalable and effective marketing campaigns through robust data management.

The ideal candidate has expertise in HubSpot and HTML/CSS, alongside strong analytical skills. You will work closely with various marketing functions to align strategies with execution and reporting standards.