Marketing Operations Lead: Growth & Channel Enablement

Building Automation Systems Supervisor - The Claremont Colleges Services; Northern (KY); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Lutron Electronics Company, Inc is seeking a Marketing Operations Lead to join the Channel Operations team at the World Headquarters in Coopersburg, PA. You will drive marketing operations, channel engagement, and product commercialization to support growth across professional channels and D2C initiatives.

You will lead cross-functional launches, communications, events, and training, using marketing analytics to uncover growth opportunities and optimize performance across our mid-market channel.

Qualifications

• Bachelor's degree required, GPA ≥ 3.0 or 10+ years of relevant experience.
• 6+ years of experience in marketing, marketing operations, channel marketing, product marketing, or related field.
• Willingness to travel (approximately <10%).
• Experience with email marketing, digital marketing platforms, CRM systems, and marketing analytics tools.

Responsibilities

• Support development and execution of marketing and commercialization strategies for the mid-market channel.
• Lead cross-functional planning and execution of product launches and channel communications.
• Develop and execute channel communications, including email campaigns, newsletters, and launch communications.
• Lead planning and execution of budgets, events, and customer engagement initiatives.
• Leverage analytics and market intelligence to identify growth opportunities and inform strategy.

Skills

Analytical skills

Project management

Communication skills

Stakeholder management

Education

Bachelor's degree

Tools

CRM systems

Marketing analytics tools

MS Office (Excel, PowerPoint)

Job description

Lutron Electronics Company, Inc is seeking a Marketing Operations Lead to join the Channel Operations team at the World Headquarters in Coopersburg, PA. You will drive marketing operations, channel engagement, and product commercialization to support growth across professional channels and D2C initiatives.

You will lead cross-functional launches, communications, events, and training, using marketing analytics to uncover growth opportunities and optimize performance across our mid-market channel.