Growth Marketing Operations Lead — Channels & D2C

Lutron Electronics Co., Inc; Coopersburg (Lehigh County); On-site; USD 90,000 - 135,000; Full time

Job summary

Lutron Electronics Co., Inc is seeking a Marketing Operations Lead to join the Channel Operations team at its World Headquarters in Coopersburg, PA. You will drive marketing operations, channel engagement, product commercialization, and growth initiatives to strengthen customer experience and business performance.

You will lead cross-functional launch planning, channel communications, events, and sales enablement programs while leveraging analytics and customer insights to identify growth

Qualifications

• Bachelor's degree required in a related field with GPA ≥ 3.0 or 10+ years of relevant experience.
• At least 6 years of experience in marketing, marketing operations, channel marketing, product marketing, commercial operations, or related field.
• Willingness to travel (≤10%) for customer visits and trade shows.
• Experience planning and executing marketing campaigns, product launches, customer engagement programs, or channel initiatives.
• Experience managing events, trade shows, conventions, or other customer-facing marketing activities.

Responsibilities

• Support development and execution of marketing and commercialization strategies for Budget Blinds and the mid-market channel.
• Support development and growth of direct-to-consumer initiatives, including customer acquisition and optimization of the end-to-end consumer experience.
• Lead cross-functional planning and execution of product launches across Product Management, Engineering, Marketing, Sales, and support teams.
• Develop and execute channel communications, including email campaigns, newsletters, and launch communications.
• Lead planning and execution of Budget Blinds annual convention and other channel-facing events.
• Identify and implement improvements to training programs that strengthen sales enablement and product knowledge.
• Leverage analytics, attribution, and business data to evaluate campaigns and identify growth opportunities.

Skills

Strong analytical skills

Project management

Communication & stakeholder management

Excel

PowerPoint

Education

Bachelor's degree in Business, Marketing, Communications, Operations or related field

Tools

Microsoft Excel

PowerPoint

Job description

Lutron Electronics Co., Inc is seeking a Marketing Operations Lead to join the Channel Operations team at its World Headquarters in Coopersburg, PA. You will drive marketing operations, channel engagement, product commercialization, and growth initiatives to strengthen customer experience and business performance.

You will lead cross-functional launch planning, channel communications, events, and sales enablement programs while leveraging analytics and customer insights to identify growth