Marketing Operations Lead — Campaigns & Data

Allied Universal; Florida; Hybrid; USD 50,000 - 57,000; Full time

Benefits offered by this job

Medical benefits

Paid holidays

Vacation accrual

Job summary

Allied Universal is seeking a Marketing Manager to lead campaign execution and marketing operations across our Facility Solutions division. You will drive data accuracy, enable sales with automation, and optimize reporting and dashboards.

The role emphasizes collaboration with Marketing, Sales, and Revenue Ops to improve efficiency and demand generation. Remote work is approved in select U.S. states, with Tampa in-office collaboration preferred.

Qualifications

• Experience in Sales Operations, Marketing Operations, CRM Administration, or related roles.
• Hands-on with Salesforce or similar CRM, including data management and reporting.
• Experience administering ZoomInfo for prospecting and ABM.
• Experience with marketing automation (Marketo).
• Ability to build dashboards and performance metrics.
• B2B marketing, demand generation, and lead management understanding.
• Basic HTML for email/asset updates.
• Strong analytics and organizational skills.
• Ability to manage multiple priorities in a fast-paced environment.
• Excellent written and verbal communication; cross-functional training.

Responsibilities

• Manage campaign setup, email deployment, lead imports, segmentation, tracking.
• Serve as SME for CRM, sales, and marketing tech; admin, training, optimization.
• Support demand generation, ABM, and business development via data intelligence.
• Maintain integrations across CRM, marketing automation, enrichment, and sales enablement.
• Evaluate tech to improve sales efficiency and data quality.
• Develop dashboards and analytics for pipeline, campaigns, and metrics.

Skills

Sales Ops

Marketing Ops

CRM Admin

Data governance

Data cleansing

Data enrichment

Reporting

ABM

Lead management

Excel

PowerPoint

HTML basics

Dashboards

Analytics

Cross-functional

Training

Tools

Salesforce

ZoomInfo

Marketo

Power BI

Tableau

Job description

Allied Universal is seeking a Marketing Manager to lead campaign execution and marketing operations across our Facility Solutions division. You will drive data accuracy, enable sales with automation, and optimize reporting and dashboards.

The role emphasizes collaboration with Marketing, Sales, and Revenue Ops to improve efficiency and demand generation. Remote work is approved in select U.S. states, with Tampa in-office collaboration preferred.