Marketing Operations Lead: AI-Driven Growth & Incubation

autodesk; Atlanta (GA); On-site; USD 110,000 - 170,000; Full time

Job summary

Autodesk is seeking a Marketing Operations Manager to lead the operational backbone of the Informed Design & Industrialized Construction Marketing portfolio. You will report to the Director of Marketing and work in an incubation environment to scale programs, establish systems, and derive insights for tested growth.

The role translates marketing strategy into scalable operating models, builds measurement and attribution frameworks, and drives pipeline contribution in partnership with Sales.

Qualifications

• 5–8 years in marketing operations or martech in B2B environments.
• Hands-on Salesforce experience ensuring data integrity, lead flow, and reporting.
• Experience designing lead capture, routing, lifecycle stages, and sales handoff.
• Ability to translate marketing strategy into scalable operating models with measurable outcomes.
• Strong analytical and documentation skills; cross-functional collaboration.

Responsibilities

• Serve as the primary marketing operations owner for the portfolio, including lifecycle management and systems alignment.
• Identify AI-enabled automation, segmentation, reporting, or workflow enhancements to improve speed and data quality.
• Partner with Marketing Ops, Sales, and Product Marketing to align tooling and governance.
• Design and maintain lead capture, routing, scoring, and lifecycle management frameworks for seamless handoff.
• Develop reporting dashboards to show campaign performance, lifecycle conversion, and ROI.
• Establish campaign tracking, UTM governance, and measurement standards for consistency.
• Enable rapid experimentation while maintaining governance, privacy, and brand standards.

Skills

CRM marketing operations

Lead routing & lifecycle

Campaign measurement & attribution

Data integrity & governance

Analytical problem-solving

Tools

Salesforce

Marketo

Airtable

Job description

Autodesk is seeking a Marketing Operations Manager to lead the operational backbone of the Informed Design & Industrialized Construction Marketing portfolio. You will report to the Director of Marketing and work in an incubation environment to scale programs, establish systems, and derive insights for tested growth.

The role translates marketing strategy into scalable operating models, builds measurement and attribution frameworks, and drives pipeline contribution in partnership with Sales.