Marketing Operations & Demand Gen Specialist

Latitude; United States; On-site; USD 50,000 - 70,000; Full time

Benefits offered by this job

Generous parental leave

Abundant vacation time

Top-notch health and dental insurance

401k matching

Job summary

Latitude, a media research firm, is hiring a Marketing Specialist to enhance awareness and attract interest among key buyers. This role includes identifying target accounts, executing multi-channel campaigns, and utilizing HubSpot for email marketing. The ideal candidate has a bachelor’s degree and 2 years of marketing experience, preferably in a technology or media context. Remote work options and flexible hours are available, along with a range of benefits.

Qualifications

• Up to 2 years in marketing operations, demand generation, or email/lifecycle marketing.
• Experience in an in-person or hybrid setting.
• Familiarity with metrics like conversion rates and response rates.

Responsibilities

• Identify target accounts and ideal customer personas across media and technology.
• Build and enrich targeted prospect lists for campaigns.
• Run paid LinkedIn campaigns and analyze their performance.

Skills

Marketing operations

Demand generation

Email marketing

HubSpot

Data enrichment tools

PowerPoint

Excel

Education

Bachelor’s degree in business, marketing, communications, or related field

Tools

CRM software

HubSpot

Job description

Latitude, a media research firm, is hiring a Marketing Specialist to enhance awareness and attract interest among key buyers. This role includes identifying target accounts, executing multi-channel campaigns, and utilizing HubSpot for email marketing. The ideal candidate has a bachelor’s degree and 2 years of marketing experience, preferably in a technology or media context. Remote work options and flexible hours are available, along with a range of benefits.