Marketing Operations Coordinator - Casino Sales & Marketing

Hard Rock Casino Northern Indiana; Gary (IN); On-site; USD 42,000 - 64,000; Full time

Job summary

Hard Rock Casino Northern Indiana is seeking a Marketing Operations Coordinator to develop and coordinate programs to attract mid- to high-limit players and to foster guest loyalty. You will collaborate with Promotions, Events, Bus Marketing, Advertising, and Digital teams to execute campaigns, manage social channels, and analyze results while ensuring timely set-ups and regulatory compliance.

The role requires strong communication, organization and a passion for hospitality, with precise

Qualifications

• High school diploma or equivalent; bachelor’s in Marketing preferred.
• Bachelor’s degree in Marketing preferred, or the equivalent combination of education and experience.
• Experience in gaming industry strongly preferred and Indiana gaming regulations familiarity.

Responsibilities

• Develop and coordinate programs to attract mid- to high-limit players and foster guest loyalty.
• Interact with promotions, events, and digital teams to execute campaigns and ensure guest satisfaction.
• Support Marketing, Promotions, Events, and Player Development initiatives with data and insights.
• Coordinate with departments to ensure timely set-up of marketing programs and compliant operations.

Skills

Marketing experience

Event planning

Social media

Communication skills

Attention to detail

Education

Bachelor's degree in Marketing

Tools

Facebook

Twitter

Instagram

Google Business

Yelp

YouTube

WordPress

HubSpot

Excel

PowerPoint

Outlook

Job description

Our team members are the key to our company’s success, and their health and well-being, as well as that of their families, is very important to us. We offer a comprehensive benefits package that allows our team members stay healthy, plan for their future and maintain a healthy work-life balance. Benefits may vary with employment status. To see our fill list of Team Member Benefits please visit our career site: www.gotoworkhappy.com/benefits

Job Description

The incumbent in this position is responsible for developing and coordinating programs to attract and host mid- to high-limit players to ensure guest satisfaction and repeat visits. The incumbent is also responsible for developing and establishing relationships with Hard Rock Casino Northern Indiana midrange gaming guests in order to encourage return visits and create guest loyalty. The position is called upon to interact frequently with mid- to high limit guests and make decisions regarding extensions of complimentary services and/or goods.

Essential Functions

(These functions are intended as a general illustration of the work performed in this job classification and are not all inclusive for this position)

• Creates an atmosphere that induces guests to make Hard Rock Casino Northern Indiana their choice for gaming entertainment; responsible for actively building and retaining guest relations and acts as a mentor to team members in order to provide superior guest service.
• Ensures that all guests are treated in a prompt, professional and courteous manner.
• The Marketing Operations Coordinator is responsible for the efficient execution of all marketing programs.
• Responsible for providing support to initiatives within Promotions, Events, Bus Marketing, Advertising, Database/Direct Mail, Social Media needs and Player Development.
• Participate in miscellaneous activities and various special projects as requested to assure maximum efficiency for the Marketing department.
• Handles any guest or team member question, complaint or problem in a prompt and courteous manner.
• Consistently demonstrates superior customer service skills.
• Conveys positive energy and enthusiasm focusing on the guest interaction.
• Coordinates with other departments to ensure the accurate and timely set-up of all Marketing programs. Partners with the Special Events and Manager, Marketing, Creative & Brand Manager and Database & Direct Marketing Manager to develop strategies and programs for the future.
• Facilitates the timely flow of information throughout the property to customers and employees of upcoming events and promotions.
• Complies with all company and departmental rules and procedures. Performs additional duties as directed.
• Adheres to all Indiana Gaming Regulations.

Non-essential Job Functions

• Attend seminars when needed.

Education And /Or Experience Requirements

(Related education and experience may be interchangeable on a year for year basis)

This knowledge and these skills are typically acquired through a high school diploma or equivalent. Bachelor’s degree in Marketing preferred, or the equivalent combination of education and experience.

ADDITIONAL REQUIREMENTS: (Licenses, Certifications, Testing, etc.)

• Must obtain and maintain all licenses / certifications per Federal, State, and Indiana Gaming Commission.
• Must successfully pass background check.
• Must successfully pass drug screening.
• Prior experience in the Gaming industry strongly preferred.
• Must be twenty-one (21) years of age.
• Must be able to work holidays and weekends, as well as flexible shifts.

Knowledge Of

• Excellent attention to detail, ability to prioritize, and outstanding organization skills.
• 2 years of marketing experience preferred.
• Event planning experience preferred.
• Must have a working knowledge of social media and digital channels (Facebook, Twitter, Instagram, Google Business, Yelp, YouTube, WordPress, etc.).
• Working knowledge of email service providers, HubSpot preferred.
• Procedures, methods, and equipment including computers and applicable software applications such as word processing, email, spreadsheets, and databases to include excellent working knowledge of Microsoft Word, Excel, Outlook and PowerPoint.
• Must be ambitious, driven to succeed and possess a passion for the business.
• Superb verbal and written communication skills.

Ability To

• Deliver a service level which creates an atmosphere that makes our guests want to return, giving each guest a positive, memorable entertainment experience.
• Routinely go above and beyond in the accomplishment of position responsibilities to play a role in the achievement of organizational goals.
• Present an image of excitement, enthusiasm, and outgoing personality, while being able to project a professional appearance.
• Communicate clearly and concisely, both orally and in writing.
• Analyze marketing and promotions data.
• Be a strategic, analytical, ethical, and effective motivator.
• Operate various types of office equipment.
• Establish and maintain effective working relationships with those contacted during work.
• Be flexible to work varying shifts and time schedules as needed.
• This position spends time on the Casino floor and is subject to varying levels of crowds and noise, and the severity of which depends upon guest volume.

The above information on this description has been designed to indicate the general nature and level of work performed by team members within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of team members assigned to this job. The Team Member understands that employment with the Company is at-will and that no express and/or implied contract of employment exists unless it is in writing and signed by the Department Head. The Team Member further understands that conditions may require the Company to modify this Job Description and that the Company reserves the right to exercise its discretion to make such changes.