Marketing Operations Coordinator

Sterling Lighting; Danville (VA); On-site; USD 45,000 - 65,000; Full time

Job summary

A lighting manufacturing company in Danville seeks a Marketing Coordinator to ensure execution of marketing strategies across email, social media, and video channels. The ideal candidate will have skills in communication, detail orientation, and the ability to coordinate workflows efficiently. Responsibilities include publishing content, tracking social performance, organizing assets, and maintaining accountability without micromanagement. This position offers the opportunity to contribute to a collaborative team focused on elevating outdoor lighting professionals.

Qualifications

• Ability to translate verbal or written input into clear next steps.
• Comfortable moving work between people, tools, and timelines.
• Catches errors before launch and treats QA seriously.
• Naturally organizes ideas and workflows.
• Raises questions early and maintains clear communication.

Responsibilities

• Ensure marketing vision is executed across various channels.
• Publish marketing content accurately and on schedule.
• Track and monitor social media performance.
• Coordinate video shoots and creative execution.
• Organize marketing assets logically and consistently.
• Maintain visibility without micromanagement.

Skills

Vision Absorption

Execution Coordination

Attention to Detail

Structured Thinking

Proactive Communication

Job description

Danville, United States | Posted on 02/05/2026

Sterling Lighting is a small business specializing in the manufacturing and distribution of outdoor lighting fixtures and accessories used in landscape and architectural lighting designs. Our purpose is to elevate outdoor lighting professionals. We love to see small businesses succeed. We build products that help our customers to build a successful Landscape Lighting business. At Sterling Lighting, we desire to build a team of collaborative individuals that work together toward our common goal that serves our purpose to elevate outdoor lighting professionals. Sharing a purpose and core values helps make Sterling Lighting a great company. We take care of our people, take care of our products and take care of our profits in the order.

Job Description

Mission

Ensure Sterling’s marketing vision is translated into clear plans and executed cleanly across email, social, video, and digital channels, without requiring constant director oversight.

Outcomes

1. 1. Marketing content is published accurately, on-brand, and on schedule

   What success looks like

   Copy written by leadership is formatted, QA’d, and distributed correctly

   Emails, blogs, and social posts go out when planned

   Errors are rare and caught before launch

   Measurable

   95%+ of scheduled content publishes on time

   Near-zero broken links, formatting issues, or incorrect assets

   Minimal rework requested by Directors

2. 2. Social content is planned, scheduled, and tracked

   What success looks like

   A clear view exists of what has gone out and what’s coming next

   Posts are scheduled consistently across platforms

   Performance is monitored and summarized

   Measurable

   Weekly or monthly performance snapshot provided

   No gaps or duplicate posts

3. 3. Video shoots are prepared and supported effectively

   What success looks like

   Loose ideas are turned into clear shot lists

   Required assets, locations, gear, and people are identified ahead of time

   Shoots run smoothly with minimal scrambling

   Measurable

   Shot lists prepared before each shoot

   Video team receives usable direction and assets

4. 4. Creative execution is coordinated across the team

   What success looks like

   Simple graphics are produced from templates in Canva

   Higher-level creative needs are routed to the right team members

   Feedback is communicated clearly and efficiently

   Measurable

   Canva assets follow templates and brand guidelines

   Creative hand-offs are clean and timely

   Fewer back-and-forth revisions due to unclear direction

5. 5. Marketing assets are organized and easy to find

   What success looks like

   Non-video assets are stored logically and consistently

   Naming conventions and folder structures are followed

   Anyone can locate what they need without asking

   Measurable

   Assets stored in correct locations

   No duplicated or lost files

6. 6. Director visibility is maintained without micromanagement

   What success looks like

   You always know what’s in progress, blocked, or completed

   Questions are raised early, not at the deadline

   The machine runs without constant check-ins

   Brand guidelines and voice are consistently and effectively followed

   Measurable

   Regular status updates without chasing

   Clear “ready for review” moments

Requirements

COMPETENCIES

1. 1. Vision Absorption

   Quickly understands direction from verbal or written input and translates it into clear next steps.

2. 2. Execution Coordination

   Comfortable moving work between people, tools, and timelines without losing details.

3. 3. Attention to Detail

   Catches errors before launch; treats QA as part of the job, not an afterthought.

4. 4. Structured Thinking

   Naturally organizes ideas, assets, and workflows into systems others can follow.

5. 5. Proactive Communication

   Raises questions early, flags risks, and keeps leadership informed without noise.