Marketing Operations Assistant Manager

Naturipe-Farms-LL; Salinas (CA); Hybrid; USD 63,000 - 87,000; Full time

Benefits offered by this job

Medical, Dental, Vision insurance

Flexible Spend Accounts

Life benefits

Disability insurance

401K with company match

Generous time-off

Job summary

Naturipe Farms in Salinas, California is seeking a Marketing Operations Assistant Manager to drive the execution and continuous improvement of core Marketing Operations processes, ensuring speed to market, retailer readiness, data accuracy, and brand consistency across channels.

You will manage projects and workflows, administer product and packaging information, oversee data syndication with GDSN and retailer portals, and coordinate label and asset workflows, reporting to the Marketing

Qualifications

• Bachelor's degree required.
• Minimum of two years in project coordination, marketing operations, product data management, packaging workflow, or related operational support roles.
• Excellent project management and multitasking abilities.
• Strong written and verbal communication.
• Detail-oriented with proofreading skills.
• Proficient with Microsoft Office and business systems.
• Experience applying AI tools to improve productivity, documentation, analysis, or workflow execution.

Responsibilities

• Oversee projects across marketing operations workstreams.
• Administer product, packaging, specification, and digital asset information.
• Manage data syndication with GDSN and retailer portals.
• Coordinate label, packaging, and asset workflows.
• Lead cross-functional communication for product launches.

Skills

Project management

Time management

Communication skills

Attention to detail

Proofreading

Microsoft Office

AI tools usage

Education

Bachelor's degree

Tools

Adobe Illustrator

Photoshop

Acrobat Pro

GDSN

Syndigo

Job description

Description

Naturipe Farms is a grower-owned producer of wholesome, good-for-you fresh berries, nurtured by working family farmers. From small family homesteads to large estates, our growers are defined by their care for nature. At Naturipe, sustainability is the foundation of every decision we make. It is a priority in all aspects of our company and farming operations across the globe. Unique to the fresh produce industry, Naturipe is a partnership between a number of highly esteemed fresh berry growers:

About the role:

The Marketing Operations Assistant Manager oversees the execution and continuous improvement of core Marketing Operations processes that enable speed to market, retailer readiness, data accuracy, brand consistency, and cross-functional alignment. You will manage assigned projects and operational workflows, administers product and packaging information, oversees retailer data syndication activities, and drives timely completion of critical deliverables.

What you will accomplish:

Marketing Operations & Project Management

• Manage assigned projects, establish priorities, and oversee tasks, timelines, dependencies, and deliverables across multiple Marketing Operations workstreams.
• Monitor project performance, direct follow-up activities, communicate status and decisions, and drive accountability for established deadlines.
• Maintain management visibility through accurate reporting, disciplined follow-up, and clear escalation of risks, resource needs, and unresolved decisions.
• Assess risks, bottlenecks, and outstanding action items; determine appropriate next steps; and lead resolution with accountable stakeholders.

Product Information & Retailer Data Management

• Administer product, packaging, specification, and digital asset information across internal systems, establishing controls that support accuracy, consistency, and readiness.
• Oversee assigned data syndication activities through GDSN, retailer portals, and other customer-facing platforms, coordinating priorities and issue resolution.
• Drive assigned data-quality improvement initiatives and manage issue resolution related to product information management.

Label, Packaging & Asset Management

• Manage routing, review, proofing, and approval workflows for labels, cartons, and related marketing assets from request through final release.
• Direct workflow coordination with suppliers, printers, agencies, and cross-functional teams to achieve packaging and artwork timelines.
• Administer the product catalog, digital assets, imagery, and supporting marketing materials, including access, organization, accuracy, and lifecycle updates.

Cross-Functional Leadership & Communication

• Serve as the operational lead for stakeholders requiring guidance on product information, specifications, retailer requirements, and assigned project workflows.
• Represent Marketing Operations in cross-functional meetings and lead assigned activities supporting product launches, retailer readiness, and business process improvements.

Requirements

This should describe you:

Required

• Bachelor's degree
• Minimum of two years of experience in project coordination, marketing operations, product data management, packaging workflow, or related operational support roles
• Excellent project management, prioritization, organizational, and time-management skills, with the ability to independently manage multiple workstreams and competing priorities.
• Strong written and verbal communication skills
• Strong attention to detail and proofreading capabilities
• Strong proficiency with Microsoft Office applications and business systems
• Experience applying AI tools to improve productivity, documentation, analysis, or workflow execution.

Preferred

• Experience within the produce, fresh food, consumer packaged goods, or retail industries
• Familiarity with GDSN, Syndigo, Specright, retailer portals, or similar product information management systems
• Proficiency with Adobe Illustrator, Photoshop, and Acrobat Pro
• Knowledge of packaging workflows, print production processes, and label approval procedures
• Familiarity with food labeling requirements, packaging standards, and customer compliance expectations
• Experience maintaining product catalogs, specifications, or customer-facing product data

Here’s who you'll work with:

You’ll work with a small but highly talented and committed Marketing team, passionate about our mission. You will be reporting to a seasoned Marketing Operations Senior Manager for Naturipe Farms. Your ideas will be encouraged as you partner with the team to consistently bring value and enhance Naturipe’s position in the marketplace.

Benefits and perks:

• Medical, Dental, Vision insurance. Flexible Spend accounts, Life benefits, short and long term disability, generous 401K plan with company match, and a generous time-off program.

Location

Location: Salinas, California office. This position is eligible for a hybrid work arrangement. Remote work may be considered for an exceptionally qualified candidate based on business needs and company policy.

Pay range

Starting base of $75k with a range dependent on skill and past experience degree of alignment with job requirements.

The success of Naturipe and the success of our people are one in the same. We are hundreds of unique talented people who unite each day to bring the freshest berries to our customers’ tables. We can’t win unless our people win.

If you’re ready to go further, be inspired and experience the rewards of a satisfying career, we’d like to get to know you.