Marketing Operations & Analytics Specialist

Mellott Company

Warfordsburg (PA)

On-site

USD 50,000 - 70,000

Full time

14 days+

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Job summary

Mellott Company in Warfordsburg, PA is seeking a Marketing Operations Coordinator to support marketing initiatives, assist sales and business development, and drive continuous improvement of campaigns and content. You will work with the Marketing Manager to analyze results, develop KPI dashboards, and identify opportunities to strengthen the Mellott brand and generate leads.

Your duties include coordinating publications, managing digital assets, maintaining the website, planning social media,

Qualifications

Bachelor's degree preferred.
Two years of experience in marketing, communications, business, or related field preferred; equivalents considered.

Responsibilities

Develop and maintain marketing reports and KPI dashboards.
Monitor marketing performance using GA4, GA4, Google Search Console, CRM reporting, and other marketing tools.
Analyze website traffic, lead generation, campaign performance, and customer engagement.
Assist in evaluating marketing and sales performance to identify trends and opportunities.
Coordinate publications, industry advertising, and other third-party marketing opportunities.
Coordinate purchase requests and supplier invoices related to marketing.
Create, update, print, and distribute promotional literature, product information, and branded giveaways.
Maintain Marketing Schedule and assist with reporting.
Maintain organized marketing files, digital assets, and project documentation.
Create, update, and maintain website content; plan social media content; assist with email campaigns; support SEO best practices.