Marketing Operations Analyst

Compunnel Inc.; United States; On-site; USD 60,000 - 80,000; Full time

Job summary

Compunnel Inc. is seeking a Consumer Promotions Strategy Senior Associate to develop promotional strategies that enhance consumer engagement and retention. This mid-senior level role requires a bachelor's degree and significant experience in marketing analytics, with a focus on data-driven strategies and stakeholder management.

Qualifications

• 3+ years of experience in finance/management consulting or business analytics.
• Experience with large data sets and translating insights into strategies.
• Intermediate to strong analytical/SQL skills.

Responsibilities

• Create integrated promotional strategies for consumer acquisition.
• Analyze campaign results to identify performance drivers.
• Work with BI and Engineering to create ETLs for CRM.

Skills

Analytical skills

Stakeholder management

Interpersonal skills

SQL skills

Excel skills

Education

Bachelor's degree

Tools

CRM technology

Job description

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This range is provided by Compunnel Inc.. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$60.00/hr - $63.00/hr

Direct message the job poster from Compunnel Inc.

• As a Consumer Promotions Strategy Senior associate, you will create integrated promotional strategies that accelerate consumer acquisition, engagement, and retention.
• You will own the execution of promotional campaigns and work to improve them through testing and experimentation, informed through ongoing analysis of customer data.

Job Duties:

• Identify consumer cohort trends and suggest areas to intervene within the customer lifecycle Work with complex data sets to develop strategic, analysis-motivated consumer pricing and promotions plans.
• Analyze campaign results to identify drivers of performance and opportunities to iterate on test structure Partner with our Retention Marketing and Strategy & Operations teams to test and manage multiple consumer promotions across hundreds of geographies across the U.S.
• Partner with BI and Engineering to create ETLs and ensure dynamic events and data are properly routed to our CRM platform.

Requirements:

• Bachelor's degree or equivalent working experience and 3+ years of experience in finance/management consulting, business operations, growth marketing/marketing analytics, or business analytics.
• Experience digging into large data sets, translating it into applicable insights, proposing and executing data driven strategies to own the performance.
• Intermediate to Strong analytical/SQL skills; able to build forecasting models for marketing campaigns.
• Advanced Excel skills to perform complex functions.
• Experience translating data into applicable insights for partners.
• Strong stakeholder management and interpersonal skills.
• Experience with CRM technology including ESPs, segmentation tools, and complex data structures and systems.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Contract

Job function

• Job function

  Marketing, Project Management, and Customer Service

• Industries

  Food and Beverage Services, Restaurants, and Food and Beverage Retail

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