Marketing Operations Analyst

Profisee Group Inc; Alpharetta (GA); Hybrid; USD 60,000 - 90,000; Full time

Job summary

Join a forward-thinking company as a Marketing Operations Analyst, where you'll play a crucial role in enhancing marketing operations and supporting business strategies. This hybrid position offers a unique opportunity to collaborate with various departments, utilizing your analytical skills and technical background to drive data-driven insights. You'll master essential tools like Salesforce and Power BI while contributing to pipeline targets and marketing initiatives. With a supportive workplace culture and opportunities for growth, this role is perfect for someone eager to make an impact in a dynamic environment.

Benefits

401k

Health Insurance

Wellness Days

Flexible Work Arrangements

Qualifications

• Strong analytical mindset with attention to detail.
• Experience in documenting and enforcing operational processes.

Responsibilities

• Analyze data to improve business processes and support marketing operations.
• Develop reporting processes and dashboards to track marketing ROI.

Skills

Microsoft Excel

Data Analysis

Salesforce

Power BI

Communication

Project Management

Education

Bachelor's Degree in Marketing or Related Field

Tools

Salesforce

LinkedIn Sales Navigator

Power BI

Job description

Profisee Overview

Profisee exists to make data management easy, unlocking the power of trusted data. As a leader in Master Data Management, Profisee helps enterprises solve data quality issues that hinder strategic initiatives. Our unique approach—"make it easy, make it accurate, make it scale"—enables companies to overcome data quality barriers and achieve their goals.

Position: Marketing Operations Analyst

We are seeking a Marketing Operations Analyst to analyze data, improve business processes, support technology, and enhance marketing operations. This role is vital in supporting pipeline targets, business strategy, and marketing initiatives.

Reporting to the Head of Global Revenue Marketing, this position requires strong collaboration with marketing, finance, and other departments. Success in this role demands a technical background, analytical mindset, high attention to detail, understanding of business requirements, and effective task delivery. This is a hybrid role based in Alpharetta, requiring presence in the office two days a week.

Performance Objectives

Within 3 months, you will:

• Learn marketing strategies, operations, and analytical tools.
• Master the technology stack for basic data analysis and become proficient in CRM, marketing automation, and Power BI.
• Collaborate with teams, manage workload efficiently, and seek feedback for continuous improvement.

Within 6 months, you will:

• Develop data collection and reporting processes, ensuring data accuracy and creating reports/dashboards.
• Build dashboards to track marketing ROI and understand sales processes from lead generation to post-sale support.
• Provide data-driven insights and collaborate cross-functionally to ensure data hygiene.
• Support marketing events through accurate data management.

Within 12 months, you will:

• Own revenue forecasting reports, support sales forecasting, and develop pipeline models.
• Expand skills in customer retention reporting and provide insights into customer behavior.
• Explore automation opportunities to optimize marketing processes.
• Lead projects and stay updated with industry trends through professional development.

Required Competencies

• Proficiency in Microsoft Excel for data analysis.
• Effective communicator capable of collaborating across teams.
• Experience with Salesforce, LinkedIn Sales Navigator, Power BI, and other relevant tools.
• Detail-oriented with a focus on accuracy and organization.
• Experience in creating, documenting, and enforcing operational processes.

Why Join Us

• Opportunities for growth aligned with your career goals.
• A supportive, recognized workplace environment.
• Comprehensive benefits including 401k, health insurance, and wellness days.
• Flexible work arrangements promoting work-life balance.
• Engaged leadership committed to organizational health.

Our Core Values

• Growth Mindset: Embrace learning, growth, and mistakes as part of progress.
• Constructive Candor: Foster open, respectful communication and diverse perspectives.
• Helpful: Support teammates and celebrate collective wins.
• Get Stuff Done: Focus on results, resilience, and perseverance.
• Fun is Where Fun is Made: Enjoy the journey and foster a positive environment.