Field Marketing Manager, Enterprise & ABM

fal; San Francisco (CA); On-site; USD 200,000 - 250,000; Full time

Benefits offered by this job

Visa sponsorship

Health insurance

Team events

Job summary

fal is seeking a Field Marketing Manager to design and scale programs that deepen engagement with enterprise accounts and drive pipeline. You will partner with Enterprise Sales to translate priorities into ABM events, executive roundtables, customer gatherings, and partner activations across the calendar.

This hands-on role requires strong program management, a collaborative mindset, and the ability to travel regularly across the US.

Qualifications

• 5+ years in B2B field marketing, ABM, or integrated marketing in enterprise tech.
• Experience building field marketing programs with Enterprise Sales teams.
• Strong understanding of ABM and marketing's role in enterprise buying journeys.
• Track record of executing events tied to engagement, pipeline, or revenue.
• Experience managing budgets, vendors, and multiple programs.

Responsibilities

• Partner with Enterprise Sales to build field marketing plans aligned to accounts, territories, pipeline, and revenue goals.
• Own ABM events and experiences for priority accounts with Sales and Growth Marketing.
• Manage a portfolio of field programs including executive roundtables, dinners, and customer gatherings.
• Evaluate third-party conferences and sponsorship opportunities based on audience quality and objectives.
• Build activation strategies around priority industry events with executive programming and meetings.
• Collaborate with Sales on targeting, invitations, and post-event follow-up.
• Partner with Partnerships on co-marketing programs and joint events.
• Create repeatable, lightweight programs to activate key markets without bespoke events.
• Manage end-to-end event execution including budgets, agencies, and onsite delivery.
• Collaborate across Product Marketing, Creative, Partnerships, and Marketing Ops.

Skills

ABM strategy

Field marketing

Demand generation

Enterprise tech

Sales alignment

Budget mgmt

Project management

Cross-functional

Travel readiness

Named accounts

Tools

Salesforce

Job description

fal is the generative media ecosystem powering the next generation of AI products. We build the infrastructure, tools, and model access that teams need to move from idea to production, and do it at scale without compromise. For developers and enterprises, fal is the foundation that makes generative media not just possible, but practical: a unified platform where high-performance inference, orchestration, and observability come together to unlock new categories of AI-native products.

As generative media reshapes industries across a market projected to grow by hundreds of billions over the next decade, fal is becoming the ecosystem that ambitious teams build on.

About this role:

fal is looking for a Field Marketing Manager to build and execute high-impact programs that deepen engagement with our most important enterprise accounts and turn field marketing into a meaningful driver of pipeline and revenue.

You’ll partner closely with Sales to understand territory priorities, strategic accounts, and active opportunities, then translate those priorities into thoughtful field and ABM programs. Your portfolio may include executive dinners and roundtables, customer gatherings, account-specific experiences, partner activations, third-party conferences, and repeatable sales-led programs.

This is a hands-on role for someone who understands that great field marketing is more than running events: it’s creating the right programs for the right accounts at the right moment in the sales cycle and making sure there is a clear path from engagement to business impact.

Location is flexible within the US, with travel required based on the event calendar.

What you’ll do

• Partner closely with Enterprise Sales to build field marketing plans aligned to priority accounts, territories, pipeline, and revenue goals

• Own ABM events and experiences for priority accounts, in partnership with Sales and Growth Marketing.

• Own a portfolio of field programs including executive roundtables, dinners, customer gatherings, workshops, partner activations, and other high-touch experiences

• Evaluate third-party conferences and sponsorship opportunities based on audience quality, account coverage, business objectives, and expected impact

• Build activation strategies around priority industry events, including executive programming, customer moments, meetings, dinners, and surrounding experiences

• Partner with Sales on account targeting, invitation strategy, meeting generation, attendee engagement, and post-event follow-up

• Collaborate with Partnerships on co-marketing programs and joint events that extend fal’s reach into priority accounts and audiences

• Build repeatable, lightweight programs that allow Sales to activate key markets and accounts without requiring a bespoke event every time

• Manage event and program execution end-to-end, including budgets, agencies, vendors, timelines, logistics, and onsite delivery

• Partner across Product Marketing, Creative, Community, Partnerships, Marketing Ops, and other teams to deliver cohesive programs

• Measure program performance across target-account engagement, meetings, pipeline influence, deal progression, and revenue impact

• Capture learnings and build scalable playbooks, processes, and reporting as fal’s field marketing motion grows

Qualifications/Nice-to-haves

• 5+ years of experience in B2B field marketing, ABM, demand generation, or integrated marketing, ideally in enterprise technology

• Experience building field marketing programs in close partnership with enterprise Sales teams

• Strong understanding of ABM and how marketing programs can support different stages of the enterprise buying journey

• A track record of executing events and experiences tied to account engagement, pipeline, or revenue objectives

• Strong commercial judgment and the ability to prioritize programs based on business impact rather than activity

• Experience managing budgets, vendors, agencies, and multiple programs simultaneously

• Strong project management skills and exceptional attention to detail

• Excellent communication and cross-functional collaboration skills

• Comfort operating independently and building new programs and processes from scratch

• A hands-on approach - you’re equally comfortable developing the strategy and being onsite making sure it gets executed well

• Ability to travel regularly based on the field calendar

• Experience marketing AI, developer tools, infrastructure, or another technical enterprise product

• Experience marketing to large strategic or named accounts

• Experience building executive programs or high-touch ABM experiences

• Experience working with technology or cloud partners on joint field programs

• Familiarity with Salesforce and marketing attribution/reporting
  

What we offer at fal

• Interesting and challenging work

• A lot of learning and growth opportunities

• We offer visa sponsorship and will help you relocate to San Francisco.

• Health, dental, and vision insurance (US)

• Regular team events and offsites

Compensation

• $200,000 - $250,000 + equity + comprehensive benefits package

U.S. EQUAL EMPLOYMENT OPPORTUNITY INFORMATION:

fal provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other classification protected by applicable law.