Account Executive, Commercial

Fal.ai Inc.; San Francisco (CA); On-site; USD 160,000 - 230,000; Full time

Benefits offered by this job

Visa sponsorship

Relocation assistance

Health, dental, and vision insurance (

Competitive salary and equity

Learning and growth opportunities

Downtown San Francisco office

Job summary

fal is redefining the Generative Media stack and seeking a Commercial (Mid-Market) Account Executive to drive revenue and adoption of our AI infrastructure. You will prospect, qualify, and close deals while partnering with studios and AI teams to unlock value for customers across industries.

You will own the sales cycle from discovery to executive alignment, delivering business outcomes and building lasting relationships. This role offers growth and equity in a fast-moving AI company.

Qualifications

• Experience closing deals in a mid-market environment.
• Proven track record of meeting or exceeding revenue targets.
• Strong written and verbal communication across multiple stakeholders.
• Able to translate technical capabilities into business outcomes.

Responsibilities

• Prospect mid-market accounts to generate qualified opportunities and pipeline.
• Leverage marketing and outbound efforts to create demand for fal Generative Media infrastructure.
• Partner with studios, AI teams, and developers to identify adoption opportunities.
• Lead discovery, product demos, and executive alignment to drive outcomes.
• Develop deep expertise in fal's platform and its value across industries.
• Forecast and manage pipeline using MEDDPICC and Command of the Message.
• Collaborate with marketing, product, and engineering to surface insights and influence GTM strategy.
• Adapt and innovate in a fast-changing market to meet customer needs.

Skills

Closing sales

Mid-market focus

Forecasting

stakeholder management

Tools

Salesforce

Outreach

Gong

Clari

Apollo

fal Console

Job description

fal is the generative media ecosystem powering the next generation of AI products. We build the infrastructure, tools, and model access that teams need to move from idea to production, and do it at scale without compromise. For developers and enterprises, fal is the foundation that makes generative media not just possible, but practical: a unified platform where high-performance inference, orchestration, and observability come together to unlock new categories of AI-native products.

As generative media reshapes industries across a market projected to grow by hundreds of billions over the next decade, fal is becoming the ecosystem that ambitious teams build on.

About The Role

fal is redefining the creative technology stack for the Generative Media age. We’re looking for a high-performing Commercial (Mid-Market) Account Executive to join our growing team and help customers harness the power of AI to create, automate, and scale media generation.

If you thrive in fast-paced environments, love working collaboratively, and are motivated by helping companies innovate through technology, this role offers an exciting opportunity to be part of the future of AI infrastructure.

What You'll Do

• Prospect into target mid-market accounts to generate qualified opportunities and consistent pipeline growth.

• Leverage marketing-generated leads and outbound efforts to create demand for fal’s Generative Media infrastructure.

• Partner with creative studios, AI innovation teams, and AI developers to identify new opportunities for adoption.

• Execute each sales cycle with precision: conduct discovery, lead product demonstrations, align executives, and deliver business outcomes that drive long-term customer value.

• Develop deep expertise in fal's Generative Media platform, its technical architecture, and its value proposition across industries.

• Execute strategic campaigns to drive customer adoption and expand usage within accounts during the first 6–12 months post-sale.

• Accurately forecast and manage pipeline using MEDDPICC and Command of the Message methodologies.

• Collaborate cross-functionally with marketing, product, and engineering to surface insights and influence go-to-market strategy.

• Adapt and thrive in a fast-evolving market, continually learning and innovating to meet customer needs.

Technologies You'll Use

Salesforce, Outreach, Gong, Clari, Apollo, fal Console.

What We’re Looking For

• Experience in a closing sales role required.

• Background in business development or SDR roles is a strong plus fal values sellers who understand full-cycle prospecting.

• Proven and consistent track record of meeting or exceeding revenue targets in a mid-market territory.

• Exceptional written and verbal communication skills with the ability to guide multiple stakeholders through a complex sales cycle.

• A customer-centric approach with enthusiasm for helping organizations unlock creative potential through AI.

• Ability to translate technical capabilities—such as inference optimization, orchestration, and generative models—into clear business outcomes.

• Comfort operating in a high-change environment with curiosity, agility, and a growth mindset.

• Willingness to travel as needed for key customer meetings, events, and team collaboration.

Why fal

At fal you’ll join a rapidly scaling company defining how AI moves from experimentation to production. This is an opportunity to shape the future of enterprise AI adoption—while building deep relationships with customers who are transforming their industries through intelligent technology.

What we offer at fal

• Interesting and challenging work

• Competitive salary and equity

• A lot of learning and growth opportunities

• We are currently hiring in downtown San Francisco.

• We offer visa sponsorship and will help you relocate to San Francisco.

• Health, dental, and vision insurance (US)

• Regular team events and offsites

Compensation

• $160,000-230,000 OTE + equity + comprehensive benefits package

U.S. EQUAL EMPLOYMENT OPPORTUNITY INFORMATION:

fal provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other classification protected by applicable law.