Marketing Measurement Lead

Neilson Financial Services; Pasadena (CA); Remote; USD 215,000 - 245,000; Full time

Benefits offered by this job

Medical

Dental

Vision

LTD

STD

AD&D

Life Insurance

401(K) match

Generous PTO

Job summary

Neilson Financial Services is seeking a Marketing Measurement Lead to own end-to-end measurement from the first ad click to sale, ensuring trust in numbers. You will standardize processes, document checks, and build alerts while collaborating with marketing, engineering, data, and BI teams in a remote-first environment.

You will manage ad platform conversions, oversee data quality and pipelines, and translate data into actionable insights for leadership.

Qualifications

• Senior-level experience with complex systems.
• Hands-on with ad platform conversion tools and reporting back to platforms.
• Strong data and reporting skills, including SQL.
• Experience reading code and working with data pipelines.
• Experience managing ad budgets at scale, ideally $100M+ a year.

Responsibilities

• Own measurement from start to finish.
• Keep data accurate and easy to follow.
• Send the right results to ad platforms.
• Set up checks and alerts to catch problems early.
• Compare platform results with our own records.
• Turn data into clear answers for leaders.
• Work with other teams to set shared goals.

Skills

Senior level

SQL

Data pipelines

Ad budgets

Clear communication

Tools

Tag management

Job description

The Role

Neilson Financial Services is hiring a Marketing Measurement Lead. You'll own how we measure marketing results, from the first ad click through to sales, and make sure the numbers can be trusted. You'll be the person who sees the whole picture. You'll set clear standards, keep things documented, and build checks that catch problems early. You'll work with marketing, engineering, data, and BI teams, and you'll have the freedom to make decisions quickly.

What You'll Do

• Own measurement from start to finish


• Keep the data accurate and easy to follow


• Send the right results to the ad platforms


• Set up checks and alerts so problems get caught fast


• Compare platform results with our own records


• Turn data into clear answers for leaders


• Work with other teams to set shared goals

What We're Looking For

• Senior-level experience with complex systems


• Hands‑on experience with ad platform conversion tools, including sending sales and offline results back to the platforms. This is essential.


• Strong data and reporting skills, including SQL


• Comfort reading code and working with data pipelines


• A habit of tracking problems back to their source and fixing them for good


• Experience managing ad budgets at scale, ideally $100M+ a year (or the equivalent)


• Clear communication with both technical and non-technical people

Candidates from engineering, attribution, ad operations, or technical product backgrounds are welcome, as long as they have strong hands‑on skills. Experience in the US, Canada, Australia, New Z …

Bonus points

• Insurance or lead-generation experience


• TikTok or LinkedIn ad experience


• Data warehouse or reverse ETL tools


• Tag management and server‑side tagging


• Using AI tools in data work

How We Measure Success

• How well ad platforms match our data


• How closely platform results match our own records


• How quickly we spot and fix problems


• How rarely the same problem comes back

About Neilson Financial Services

Our mission is to make life insurance simple, secure, and globally accessible. Since 2012, we've grown from a UK‑based startup into a multinational leader in digital insurance services, with teams across the UK, USA, Canada, Ireland, and Australia.

If you're someone who makes complex systems trustworthy and turns data into decisions leadership can rely on, we want to hear from you!

We Offer

This is a 100% remote‑first role with flexible working options. Neilson provides a competitive total compensation package, extensive learning opportunities, and a dynamic environment where you can grow your career. Compensation will be based on experience, skill set, and business needs. Additionally, we offer a robust benefits package including Medical, Dental, Vision, LTD, STD, AD&D, Life, 401(K) with company match, and a generous PTO policy.

California, Washington and New York Only

Compensation for this role is expected to be between $215,000 and $245,000. Actual pay will be determined considering factors such as relevant skills and experience, and comparison to other employees in the role.

Accessibility For Job Applicants

We strive to make our job application process accessible to all individuals, including those with disabilities. If you require accommodation at any stage of the application, interview, or selection process, please contact our Human Resources department. Our team will work with you to provide suitable accommodations to ensure your participation.

Equal Opportunity Employer

Neilson Financial Services is an equal opportunity employer. We welcome and encourage applications from candidates of all backgrounds and abilities. Our commitment to diversity and inclusion is fundamental to our company culture.