Remote Marketing Measurement Lead - AI-Driven Ad Data

Neilson Financial Services; United States; Remote; USD 215,000 - 245,000; Full time

Benefits offered by this job

Medical benefits

401(k) with company match

Remote-first

Job summary

Neilson Financial Services seeks a Marketing Measurement Lead to own the advertising data path from first click to sold policy. You will ensure accurate signals to Meta and Google and deliver trusted, real-time reporting for executives.

You will work across Data, BI, Marketing, and Engineering to design and monitor robust data pipelines, AI-enabled workflows, and closed-loop measurement at scale in a remote-first environment.

Qualifications

• Hands-on experience with Meta Conversions API and Google Ads API essential.
• Ability to turn data into executive dashboards and insights.
• Familiarity with AI-assisted workflows in data operations.

Responsibilities

• Own server-side conversion path to Meta via CAPI and to Google via Google Ads API.
• Design closed-loop processes to feed real outcomes back to platforms.
• Build data integrity checks, monitoring, and alerting for proactive issues.
• Reconcile platform conversions with internal data and vendor spend.
• Translate marketing goals into technical requirements for cross-functional teams.
• Develop real-time reporting and dashboards for executives.

Skills

Meta Conversions API

Google Ads API

BI dashboards

AI tools

Data pipelines

Data integrity checks

GCLID attribution

Tools

MS SQL Server

Azure

AWS

.NET/C#

Job description

Neilson Financial Services seeks a Marketing Measurement Lead to own the advertising data path from first click to sold policy. You will ensure accurate signals to Meta and Google and deliver trusted, real-time reporting for executives.

You will work across Data, BI, Marketing, and Engineering to design and monitor robust data pipelines, AI-enabled workflows, and closed-loop measurement at scale in a remote-first environment.