Marketing Manager – Vehicle Safety Technology

LifeSafer, Inc.; Durham (NC); On-site; USD 82,000 - 88,000; Full time

Benefits offered by this job

401(k) with company match

Health Insurance

Dental Insurance

Vision Insurance

Health Savings Account (HSA)

Flexible Spending Account (FSA)

Disability Insurance

Life Insurance

Paid Time Off

Tuition Reimbursement

Referral Program

Job summary

LifeSafer, Inc. in Durham, NC seeks a Marketing Manager to plan, create, and share sales and marketing materials for vehicle safety technology. You will translate complex safety topics into clear, engaging resources for varied audiences and help inform the public about safety solutions.

You will lead integrated campaigns, enable sales with compelling content, and collaborate with product, operations, and leadership to support launches and pilot programs that save lives.

Qualifications

• Excellent writing, communication, and storytelling skills.
• Strong project management and cross-functional leadership.
• Ability to translate complex safety tech into clear messaging.
• Willingness to travel up to 20% for events and meetings.

Responsibilities

• Develop, execute and present strategic marketing plans for vehicle safety tech.
• Create sales enablement content: presentations, case studies, proposals.
• Lead integrated campaigns across digital, email, social media, PR and events.
• Collaborate with Product, Operations and Leadership on launches.
• Monitor campaign performance and adjust strategy for growth.

Skills

Communication

Organizational skills

Collaborative

Travel readiness

Education

Bachelor’s degree in Marketing, Communications, Public Relations, or related field

Job description

Marketing Manager – Vehicle Safety Technology

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• Job Tracking ID : 512283-914446
• Job Location : Durham, NC
• Job Level : Any
• Level of Education :
• Job Type : Full-Time/Regular
• Date Updated : 08/24/2026
• Years of Experience : Any
• Starting Date : Invalid Date
• Commission Opportunity :No
• Exempt or Non Exempt :Exempt Role
• Bonus Opportunity :No
• Pay Range Includes Base; Commissions; Bonus :No
• Salary : $82,000.00 USD Annually - $88,000.00 USD Annually

SCRAM Systems is a leading provider of alcohol and location monitoring hardware, software, and mobile apps, including the SCRAM Continuous Alcohol Monitoring ® (SCRAM CAM ® )bracelet, the LifeSafer ® L250 Ignition Interlock device, and LifeSafer Intelligence Speed Assistance. We provide an integrated approach to supporting our customers by offering solutionsspecific to court and agency needs in the community corrections industry throughout all phases of client management. As a company, we are committed to continuing our tradition of re-engineering operations to streamline processes, enhance productivity, and improve client outcomes through constant innovation. Our purpose is to change lives, reunite families, and make our communities safer through advanced technology and world-class service.

Job Description

We’re looking for a strategic Marketing Manager to plan, create, and share sales and marketing materials in a fast-growing vehicle safety technology industry. In this role, you will translate complex safety topics into clear, engaging resources for different audiences. You will also help inform the public, support adoption of new safety solutions, and showcase how our company is leading the way in making roads safer. Most importantly, your work will help save lives through vehicle safety technology.

• Develop, execute and present results of strategic marketing plans that drive awareness, adoption, and growth of Intelligent Speed Assistance (ISA) as a vehicle safety technology.
• Partner closely with Business Development and Sales teams to identify priority markets, support account-based marketing efforts, generate qualified leads, and accelerate opportunities through the sales pipeline.
• Research target markets, buyer personas, stakeholder needs, and industry trends to inform messaging, campaign strategy, and go-to-market initiatives.
• Develop and lead integrated marketing campaigns across digital, email, social media, public relations, events, webinars, and partner channels that generate qualified leads and product implementation.
• Develop sales enablement resources—including presentations, case studies, one-pagers, proposals, videos, and customer success stories—that strengthen customer engagement and support business development efforts.
• Plan and promote conference participation, educational events, and pilot program launches to increase market awareness and stakeholder engagement.
• Collaborate with Product, Operations, Customer Success, and Leadership teams to ensure consistent messaging and successful product launches and program implementations.
• Monitor campaign performance, market trends, customer feedback, and competitive activity to optimize marketing strategy and identify new growth opportunities.
• Manage the marketing content calendar and ensure all communications reflect the company's brand, strategic priorities, and value proposition.
• Track and report key marketing and business development metrics, including campaign performance, lead generation, pipeline contribution, customer engagement, and return on marketing investment.

Experience and Skills

• Excellent communication, relationship-building, and presentation skills.
• Strong organizational and project management skills with the ability to manage multiple priorities in a fast-paced environment.
• Self-motivated, collaborative, and results-oriented, with a passion for improving roadway safety through innovative technology and behavioral change.
• Willingness to travel up to 20% for conferences, court and industry meetings, partner engagement, and pilot program support.

Education and Experience

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
• 5+ years of progressive experience in strategic marketing, preferably supporting road safety, transportation, or other regulated markets.
• Proven ability to develop and execute marketing campaigns that drive adoption of technology solutions.
• Excellent writing, communication, and storytelling skills, with the ability to translate complex technologies into compelling messaging.
• Strong project management skills with experience leading cross-functional marketing initiatives, managing multiple priorities, and supporting product launches and stakeholder engagement.
• Familiarity with vehicle safety, behavioral traffic safety, or related technologies is highly desirable.

Physical Requirements (With or without reasonable accommodation)

• Sitting: Over 70%
• Standing: 15 to 40%
• Fine Motor Movements: Over 70%

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Comprehensive Benefits Package:

• Retirement Savings:
  • 401(k): We offer a 401(k)-retirement savings plan to help you plan for your future financial security.
  • 401(k) Matching: SCRAM provides a 100% match for the first 3% contributed and another 50% match for the next 2% contributed, amplifying your savings potential.
• Health and Wellness:
  • Health Insurance: We provide comprehensive health insurance coverage to safeguard your health and that of your family.
  • Dental Insurance: Our dental insurance plan ensures access to quality dental care for you and your dependents.
  • Vision Insurance: Take care of your vision health with our vision insurance coverage.
  • Health Savings Account (HSA): Our HSA option allows you to save pre-tax dollars for medical expenses, providing flexibility and savings opportunities. We strongly valuesaving for your wellness, so the company provides an employer contribution towards your HSA annually.
  • Flexible Spending Account (FSA): With our FSA, you can set aside pre-tax dollars to cover eligible medical expenses not covered by your health insurance plan. You canalso save pre-tax dollars to help cover the cost of child care with our Dependent Care FSA.
• Financial Protection:
  • Disability Insurance: We offer company paid short and long term disability insurance to provide financial protection in the event of injury or illness that prevents you from working.
  • Life Insurance: Ensure the financial security of your loved ones with our company paid life insurance coverage at 1.5x your annual salary. Want more coverage – supplementallife is also available.
• Work-Life Balance:
  • Paid Time Off: We understand the importance of work-life balance. That's why we provide generous paid time off, allowing you to recharge and enjoy life outside of work.
  • Paid Sick Time: Your health matters to us. We offer paid sick time to support you during times of illness.
  • Employee Assistance Program (EAP): Our EAP offers free confidential counseling and support services to help you navigate personal or professional challenges.
• Additional Perks:
  • Referral Program: We believe in the power of teamwork and collaboration. Our referral program rewards you for referring talented individuals to join our team.
  • Tuition Reimbursement Program: We support the professional growth of all employees, but understand that going back to school is expensive. We offer tuitionreimbursement up to the IRS limit annually to help our employees flourish.

At SCRAM, we are committed to empowering our employees to thrive both personally and professionally. Join us and take advantage of our comprehensive benefits package as you embarkon a rewarding career journey with us.

Qualified applicants are considered for employment, and employees are treated during employment without regard to race, color, religion, national origin, citizenship, age, sex, marital status, ancestry, physical or mental disability, veteran status or sexual orientation.

Veteran

This employer may be a Government contractor subject to the Vietnam Era Veterans' Readjustment Assistance Act of 1974, as amended by the Jobs for Veterans Act of 2002, 38 U.S.C. 4212 (VEVRAA), which requires Government contractors to take affirmative action to employ and advance in employment:

• Disabled veterans;
• Recently separated veterans;
• Active duty wartime or campaign badge veterans;
• Armed Forces service medal veterans.

Protected veterans may have additional rights under USERRA - the Uniformed Services Employment and Reemployment Rights Act. In particular, if you were absent from employment in order to perform service in the uniformed service, you may be entitled to reemploy by your employer in the position you would have obtained with reasonable certainty if not for the absence due to service. For more information, call the U.S. Department of Labor's Veterans Employment and Training Service (VETS), toll-free, at 1-866-4-USA-DOL.