Marketing Manager, US SMB Marketing, Amazon Ads

Amazon; Seattle (WA); On-site; USD 108,000 - 185,000; Full time

Job summary

An innovative firm is seeking a passionate Marketing Manager to lead marketing initiatives for small businesses. This role involves developing marketing strategies, managing campaigns, and leveraging customer insights to enhance engagement. You'll collaborate with cross-functional teams to create impactful content and optimize marketing journeys. Join a dynamic team focused on driving adoption of advertising products that empower small businesses to thrive. If you're results-oriented and enjoy working in a fast-paced environment, this opportunity is perfect for you.

Qualifications

• 5+ years of professional marketing experience.
• Experience using email platforms and editing HTML.
• Strong ability to communicate results to senior leadership.

Responsibilities

• Own end-to-end campaign management from ideation to execution.
• Develop on-brand, best-in-class marketing content.
• Analyze the impact of initiatives against key performance metrics.

Skills

Marketing Strategy

Campaign Management

Data Analysis

HTML Editing

Cross-Functional Collaboration

Education

Bachelor's Degree in Marketing or related field

Tools

Excel

Tableau

Job description

Marketing Manager, US SMB Marketing, Amazon Ads

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Marketing Manager, US SMB Marketing, Amazon Ads

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Description

Re-imagine advertising with Amazon. Amazon Ads offers a rich array of digital advertising solutions with the goal of helping our customers find and discover anything they want to buy. We help advertisers reach Amazon customers on Amazon owned and operated sites and on other high quality sites across the web. We start with the customer and work backwards in everything we do, including advertising. If you’re interested in joining a rapidly growing team working to build a unique, world-class advertising product with a relentless focus on the customer, you’ve come to the right place.

Description

Re-imagine advertising with Amazon. Amazon Ads offers a rich array of digital advertising solutions with the goal of helping our customers find and discover anything they want to buy. We help advertisers reach Amazon customers on Amazon owned and operated sites and on other high quality sites across the web. We start with the customer and work backwards in everything we do, including advertising. If you’re interested in joining a rapidly growing team working to build a unique, world-class advertising product with a relentless focus on the customer, you’ve come to the right place.

A strategically important part of our charter is to drive adoption across a portfolio of self-service, cost per click advertising products to enable head to tail advertisers to engage with customers in relevant ways. Our team is tasked with making it easy for prospective and current advertisers to increase visibility of their products and services, which also helps Amazon customers discover more selection—a win-win!

As part of our growing US SMB Marketing team, we are looking for a Marketing Manager who is passionate about helping small businesses succeed on Amazon. In this role, you will own the strategy, execution, and measurement of marketing initiatives in the US, focusing on creating new marketing journeys for strategic programs and audience segments. You will be responsible for developing new content, integrating it within marketing automation journeys, measuring the impact of your initiatives, and finding opportunities for optimization. To be successful you’ll need to be a strong collaborator who can earn trust and drive alignment with stakeholders across multiple teams. You are results-oriented and have a relentless focus on using customer data and insights to deliver bar-raising experiences.

Key job responsibilities

• Own end-to-end campaign management from ideation to execution and measurement
• Strategy development: formulate marketing strategies aligned with business opportunities; align your vision with leaders and partners
• Marketing execution: Develop on-brand, best-in-class marketing content and targeting, partner with relevant teams to deploy through scaled channels (email, portals, website), audit and optimize existing content and targeting
• Reporting: analyze the impact of your initiatives against key performance metrics, gather feedback, and leverage insights to improve go-forward messaging and communications
  
  

About The Team

The global SMB (Small and Medium Businesses) marketing team serves sales unmanaged advertisers globally. Our mission is twofold: 1) Grow Amazon Ads awareness & consideration amongst SMBs globally 2) Drive sponsored ads demand for the self service (SSO) channel.

Basic Qualifications

• 5 years of professional non-internship marketing experience
• Experience using email platforms and editing HTML
• Experience building and scaling cross-functional marketing programs
• Experience using Excel or Tableau to extract data and insights to drive campaign optimizations (data manipulation, macros, charts and pivot tables)
• Demonstrated capacity to deal with ambiguity and changing priorities of a rapidly evolving business
• Experience communicating results to senior leadership
• Ability to easily transition from high level strategic thinking to creative planning
  
  

Preferred Qualifications

• Experience developing cross-functional relationships with product, consumer research and marketing teams to drive marketing strategy and feedback loops for stakeholders
• Strong drive for results with the ability to manage independently
• Ambitious self-starter with demonstrated ability and willingness to roll up sleeves to get the job done
• Excellent written and verbal communication skills
  
  

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $108,400/year in our lowest geographic market up to $185,000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.


Company - Amazon.com Services LLC

Job ID: A2967570

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Public Relations and Marketing

• Industries

  Software Development

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