Marketing Manager, U.S. East Coast

Jobgether; United States; À distance; USD 100 000 - 120 000; Plein temps

Avantages offerts par ce poste

OTE $100k–$120k USD

Fully remote

Medical, dental, vision

12 vacation days? sick days

Parental leave

Wellness stipend

Professional development budget

Collaborative culture

Growth opportunities

Résumé du poste

Jobgether is seeking a hands-on B2B marketing leader focused on the U.S. market. You will translate global strategies, run integrated demand campaigns, and collaborate with Sales/ SDR to generate qualified leads and accelerate opportunities.

You’ll own the U.S. events, craft customer marketing programs, and deliver sales enablement content while tracking impact across campaigns. This remote role requires strong execution skills, travel within the United States, and the ability to work across

Qualifications

• 5+ years in B2B marketing with field or demand gen focus.
• Experience planning and running marketing campaigns end-to-end.
• Hands-on with Salesforce campaigns and CRM data.
• Strong email marketing and content development skills.
• Understanding cross-functional collaboration with SDR and Sales.
• Experience budgeting and prioritizing multiple projects.
• Excellent communication and presenting to senior stakeholders.
• Willingness to travel within the U.S. and overlap with global teams.

Responsabilités

• Translate global marketing strategies into U.S.-market programs.
• Plan and execute integrated demand generation campaigns.
• Collaborate with Sales and SDR to generate leads and move them through the funnel.
• Manage U.S. conferences and events logistics.
• Develop press releases and coordinate media activities to boost brand.
• Create customer marketing initiatives with Customer Operations.
• Provide sales enablement content and collateral.
• Track performance with Salesforce campaigns and attribution reporting.
• Oversee U.S. portion of the global marketing budget.
• Improve processes to scale activities.

Connaissances

B2B marketing

Demand generation

Campaign planning

Sales collaboration

Salesforce campaigns

CRM data

Marketing attribution

Email marketing

Outils

Salesforce

CRM data systems

Description du poste

Accountabilities

You will take ownership of U.S. marketing initiatives, ensuring alignment with global strategy while delivering campaigns and programs that support local commercial objectives. Your responsibilities will include:

• - Translate global marketing strategies, campaigns, positioning, and product launches into relevant programs tailored to the U.S. market.
• - Share market insights, customer feedback, and local opportunities with the global marketing team to inform broader strategy.
• - Plan and execute integrated demand generation campaigns across email, websites, webinars, social media, and partner channels.
• - Work closely with Sales and SDR teams to generate qualified leads, improve lead engagement, and accelerate prospects through the sales funnel.
• - Own the planning and execution of U.S. conferences and events, including logistics, materials, shipping, on-site coordination, and post-event follow-up.
• - Travel occasionally across the United States to support industry conferences, customer events, and other marketing activities.
• - Strengthen brand awareness and market credibility by identifying relevant stories, developing press releases, and coordinating media activities.
• - Develop customer marketing initiatives in collaboration with Customer Operations, including email campaigns, direct mail, customer events, and success stories.
• - Provide sales enablement materials, content, campaigns, and collateral that support customer conversations and pipeline development.
• - Track marketing performance using Salesforce campaigns, CRM data, and attribution reporting to understand marketing's contribution to leads, pipeline, and revenue.
• - Monitor conversion rates and campaign results, identify improvement opportunities, and optimize marketing activities based on performance data.
• - Independently manage the U.S. portion of the global marketing budget within agreed plans, allocating resources across campaigns, events, and other channels.
• - Continuously improve marketing processes, ensuring activities are structured, scalable, and aligned with business priorities.

Requirements

The ideal candidate is a proactive, hands‑on B2B marketing professional who combines strategic thinking with strong execution skills. You should understand how marketing contributes to commercial growth and be comfortable managing multiple initiatives independently in a collaborative, international environment. Key qualifications include:

• - At least 5 years of B2B marketing experience, ideally in field marketing, demand generation, or a broad marketing role.
• - Hands‑on experience planning and executing marketing campaigns and events from initial concept through delivery and follow‑up.
• - Practical experience using Salesforce campaigns, CRM data, and marketing attribution tools.
• - Strong knowledge of email marketing and content development.
• - Understanding of how Marketing, SDR, and Sales teams collaborate to generate leads and progress opportunities through the pipeline.
• - Experience independently managing budgets, competing priorities, and multiple marketing projects.
• - Strong organizational skills, with a structured approach to planning, execution, and process improvement.
• - Excellent communication and presentation skills, including the ability to engage confidently with senior stakeholders.
• - A proactive, entrepreneurial mindset, with the ability to identify opportunities and turn ideas into measurable actions.
• - Strong understanding of the U.S. market and its business environment.
• - Willingness and ability to travel within the United States for conferences and customer events.
• - Ability to collaborate effectively with international teams and work across time zones.
• - Availability to maintain significant working-hour overlap with Central European business hours.

Additional experience that would be an advantage:

• - Experience in B2B SaaS, GovTech, public works, infrastructure, engineering, GIS, or local government.
• - Familiarity with marketing to municipalities, public sector organizations, or infrastructure-related customers.

Benefits

• - Annual on-target earnings (OTE): $100,000–$120,000 USD , depending on experience, skills, location, and qualifications.
• - Fully remote, remote-first working environment.
• - Fully covered medical, dental, and vision insurance.
• - 18 vacation days and 8 sick days.
• - 12 weeks of paid parental leave.
• - Monthly wellness stipend through JOON.
• - Annual professional development budget of $1,500.
• - Collaborative, low-ego culture focused on teamwork, shared success, and professional growth.
• - Opportunity to contribute to the growth of AI-powered infrastructure technology and support the digital transformation of municipal road management.