Director, Integrated Marketing

Jobgether; United States; Remote; USD 120,000 - 160,000; Full time

Benefits offered by this job

Healthcare coverage

Mental health benefits

Professional development

Annual company break

Vacation & Personal Days

Brain Holidays

Remote-United States

Job summary

Jobgether is seeking a senior Enterprise Marketing leader to shape and drive ABM and demand-generation initiatives for enterprise and mid-market segments. You will partner with Sales, Product, and Revenue Ops to create targeted campaigns, craft messaging, and oversee execution across channels.

The role emphasizes leadership, cross-functional collaboration, and a hands-on approach to scaling marketing efforts in a fast-growing SaaS environment. Fully remote within the United States is available.

Qualifications

• Minimum 8+ years in progressive B2B marketing, SaaS preferred.
• Minimum 4+ years leading marketing teams or programs.

Responsibilities

• Develop and lead enterprise marketing and ABM strategies with executive leadership, Sales, and Revenue Ops.
• Lead, mentor, and develop marketing professionals across demand gen and field marketing.
• Own end-to-end integrated campaigns from objectives to activation and optimization.
• Improve audience segmentation and targeting across programs to generate qualified demand.
• Collaborate with Account Management, Sales, and Product on lifecycle marketing initiatives.
• Contribute to go-to-market strategies for new features and product enhancements.
• Refine brand messaging and provide feedback on concepts and sales enablement materials.
• Own the marketing campaign calendar and planning processes.
• Track performance across SMB and enterprise, optimize investments and attribution.

Skills

ABM strategy

Team leadership

Campaign management

Demand generation

Marketing analytics

Sales alignment

Tools

Salesforce

HubSpot

Google Analytics

Job description

Accountabilities

- Enterprise Marketing & Account-Based Marketing: Develop and lead enterprise marketing and ABM strategies in collaboration with executive leadership, Sales, and Revenue Operations. Build a tiered ABM framework covering strategic one-to-one accounts, one-to-few account clusters, and broader one-to-many segments, with clear targeting criteria and measurable objectives.

- Team Leadership & Development: Lead, mentor, and develop marketing professionals across demand generation and field marketing. Establish clear priorities, responsibilities, and performance expectations while providing coaching and frameworks that strengthen team autonomy and execution quality.

- Integrated Campaign Management: Own the end-to-end development and execution of integrated marketing campaigns, from business objectives and audience insights to messaging, creative development, channel activation, and optimization. Create comprehensive briefs that align content, creative, Sales involvement, timelines, and performance indicators.

- Demand Generation & Segmentation: Improve audience segmentation and targeting across professional and mid-market programs, shifting from broad marketing tactics toward focused, insight-driven campaigns that generate meaningful engagement and qualified demand.

- Customer Marketing & Retention: Collaborate with Account Management, Sales, and Product teams to develop lifecycle marketing initiatives that support product adoption, customer engagement, renewals, advocacy, and account expansion.

- Product Launch Support: Contribute to go-to-market strategies for new features and product enhancements, developing communication and advertising plans that generate awareness, encourage early engagement, and accelerate adoption.

- Messaging & Creative Direction: Partner with senior marketing leadership to refine brand positioning and messaging, ensuring communications focus on customer challenges, business needs, and measurable outcomes. Review and provide actionable feedback on marketing concepts, copywriting, design, and sales enablement materials.

- Planning & Performance Management: Own the marketing campaign calendar and establish structured processes for campaign planning, briefing, launch preparation, and performance reviews.

- Marketing Analytics & Optimization: Track and report performance across SMB and enterprise segments, including target-account engagement, lead progression, opportunity creation, pipeline contribution, and closed-won revenue. Work with Revenue Operations to improve reporting and attribution, using insights to continuously optimize marketing investments and campaign effectiveness.

Requirements:

- At least 8 years of progressive B2B marketing experience, ideally within high-growth SaaS companies and preferably in the HealthTech sector.

- Minimum 4 years of experience leading marketing teams or managing complex, cross-functional marketing programs.

- Demonstrated success developing and implementing enterprise marketing and account-based marketing strategies across one-to-one, one-to-few, and one-to-many approaches.

- Proven ability to connect ABM initiatives to measurable business outcomes, including account progression, pipeline generation, revenue growth, and customer expansion.

- Experience marketing to enterprise buying committees and navigating complex sales processes with long decision-making cycles.

- Strong expertise in integrated campaign strategy, development, execution, and project management across multiple channels and teams.

- Exceptional messaging, writing, editing, presentation, and creative briefing skills, with the ability to adapt communications to different audiences and business objectives.

- Demonstrated ability to build strong working relationships with Sales, Account Management, Product, and Revenue Operations teams.

- Proven leadership and coaching skills, with experience developing marketing professionals at different levels of seniority and independence.

- Ability to thrive in a fast-paced, growth-stage environment with limited resources, demonstrating adaptability, initiative, sound judgment, and a collaborative, low-ego mindset.

- Familiarity with marketing technology and analytics platforms, including Salesforce, HubSpot, Google Analytics, and other MarTech tools.

- Strong strategic thinking combined with a hands-on approach to execution, problem-solving, and continuous improvement.

Benefits:

- Comprehensive healthcare coverage, including medical, dental, and vision insurance.

- Mental health and wellness benefits designed to support employee well-being.

- Opportunities for professional development, career progression, and advancement into more senior positions.

- A strong commitment to employee growth, with ongoing support, mentorship, and opportunities to take on new responsibilities.

- Annual company-wide break in December, allowing employees to rest and recharge.

- Vacation allowance and quarterly Personal Days.

- Two additional company holidays each year: U.S. Independence Day and U.S. Thanksgiving, referred to as Brain Holidays.

- A supportive and collaborative working environment focused on individual and team success.

- Fully remote working opportunity for candidates based in the United States.