Marketing Manager, Theme Park Loyalty & Events

SeaWorld; Tampa (FL); On-site; USD 65,000 - 95,000; Full time

Benefits offered by this job

Paid Time Off

Complimentary Park Tickets and Passes

Park Discounts on Food and Merchandise

Medical, Dental, and Vision Insurance

401K Retirement plan

Tuition Reimbursement

Dependent and Health Care Flexible SP

Job summary

Busch Gardens Tampa is seeking a marketing professional to oversee Pass Member programs and drive engagement for Busch Gardens and Adventure Island. You will collaborate with Sea World Parks and Entertainment’s corporate team to plan and execute the Annual Pass and Fun Card marketing strategy, including 12–15 Pass Member events yearly.

The role requires a Bachelor’s in Marketing/Business and 3+ years in consumer promotion/CRM, with strong communication and analytical skills.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• At least 3 years of consumer promotion/activation/marketing experience.
• CRM experience preferred.
• Excellent written and verbal communication.
• Strong analytical skills with data-driven mindset.
• Ability to manage multiple projects and deadlines.
• Must be at least 18 years old and eligible to drive.
• Valid state driver’s license and able to obtain company license.
• Ability to work nights and weekends.

Responsibilities

• Oversee Pass Member and Fun Card programs to increase member visitation and retention.
• Develop and execute annual Pass marketing strategy with corporate teams.
• Plan 12-15 Pass Member events annually and manage event budget.
• Manage email content and campaigns for Busch Gardens and Adventure Island.
• Collaborate with Revenue Management on pricing and positioning.
• Analyze weekly reports and provide actionable insights.
• Collaborate with in-park revenue and corporate teams to promote offers.
• Align with Pass and Product managers to share best practices.
• Serve as project manager for special projects.

Skills

Promotions

CRM experience

Analytical skills

Communication skills

Multi-tasking

Microsoft Office

Education

Bachelor’s degree in Marketing or Business

Tools

Microsoft Office

Job description

Busch Gardens Tampa is seeking a marketing professional to oversee Pass Member programs and drive engagement for Busch Gardens and Adventure Island. You will collaborate with Sea World Parks and Entertainment’s corporate team to plan and execute the Annual Pass and Fun Card marketing strategy, including 12–15 Pass Member events yearly.

The role requires a Bachelor’s in Marketing/Business and 3+ years in consumer promotion/CRM, with strong communication and analytical skills.