Brand Content Specialist

Entertainment Places; Williamsburg (VA); On-site; USD 28,000 - 33,000; Full time

Benefits offered by this job

Paid Time Off

Complimentary Park Tickets and Passes

Park Discounts on Food and Merchandise

Medical, Dental, and Vision Insurance

401K Retirement plan

Voluntary Insurance

Life Insurance

Disability Benefits

Tuition Reimbursement

Dependent and Health Care Flexible SpA

Employee Assistance Program

Legal Assistance Plan

Job summary

SeaWorld Parks & Entertainment in Williamsburg is seeking a Content Specialist to support day-to-day graphic design for Busch Gardens and Water Country USA, producing high-quality assets for digital channels, in-park signage and sales collateral, reporting to Advertising and Brand Manager.

You'll focus on hands-on production, lead minor shoots, organize asset library, and ensure brand-consistent storytelling across channels.

Qualifications

• Associates or Bachelor’s Degree in Marketing, Communications, or related field.
• 2+ years advertising or graphic design experience.
• Strong experience with Adobe suite.
• Portfolio of work showing graphic design experience.
• Experience with photography and video editing preferred.
• Ability to work nights, weekends and holidays.
• Lift 20 pounds and push/pull up to 50 pounds.

Responsibilities

• Drive storytelling through in-park signage and video content for events, attractions, app awareness and admission products.
• Provide graphic support for owned Marketing channels (Sales, PR, Membership, email, social) for Busch Gardens Williamsburg and Water Country USA.
• Develop creative assets for paid media, digital channels and in-park use.
• Lead minor marketing film and photo shoots, including planning, logistics and day-of support.
• Create branded reference guides and content packages for key messages and campaigns.
• Act as local brand steward by managing internal asset library.
• Promote message and graphic continuity across marketing and in-park departments.

Skills

Graphic design

Team collaboration

Communication skills

Organization

Education

Associate or Bachelor's degree in Marketing/Communications

Tools

Adobe Creative Suite

iMovie

Final Cut Pro

Job description

Busch Gardens is a place of thrills, fun and positive, lasting memories. And that's just what its like to work here! As a key member of our team, you'll play a major role in bringing happiness and excitement to people from around the world. If you're dedicated, dependable and driven to deliver exceptional guest service, this is a place for you!

Role summary:

The Content Specialist will support day-to-day graphic design support for Busch Gardens and Water Country USA, creating and organizing high-quality graphic assets that power digital channels, in-park signage, and sales collateral. Reporting to the Advertising and Brand Manager, this role will focus on hands‑on production, ensuring a consistent pipeline of graphical content aligned with brand strategy.

What you'll do:

• Drive storytelling through the development of in-park Marketing signage creative and video content supporting events, new attractions, mobile app awareness and admission products.
• Provide graphic support for owned Marketing channels (Sales, PR, Membership, email, social) for the Busch Gardens Williamsburg and Water Country USA brands
• Work with a variety of agencies and internal resources to develop creative assets for use in paid media, digital channels and in park.
• This includes leading minor marketing film and photo shoots, including planning, logistics and day‑of support.
• Assist with creating branded reference guides and compelling content packages to support key messages and campaigns for Busch Gardens & Water Country USA throughout the year.
• Act as a local brand steward by managing and organizing the internal asset library.
• Promote message and graphic continuity across all marketing and in-park departments.

What it takes to succeed:

• Enthusiastic and creative team player who thrives on collaboration and innovation
• Highly detail‑oriented and fast learner with resourceful problem‑solving skills
• Strong organizational skills and ability to manage priorities in a fast‑paced environment
• Excellent communication skills (written and verbal) with an ability to adapt communication style to different audiences
• Passion for the Busch Gardens and Water Country USA brands and ability to bring them to life in a compelling way

Requirements

• Associates or Bachelor's Degree in Marketing, Communications, or related field, or equivalent combination of education and marketing experience.
• 2+ years advertising or graphic design experience.
• A portfolio of work exemplifying graphic design experience is encouraged.
• Strong experience with graphic design editing software (Adobe suite) is required.
• Experience with photography and video‑editing software (iMovie, Final Cut Pro, etc.) preferred.
• Proven ability to create engaging original content.
• Marketing or industry experience preferred.
• Ability to work nights, weekends and holidays as needed.
• Lift 20 pounds and push/pull up to 50 pounds.

Compensation:

$22.00 per hour

The perks of the position:

• Paid Time Off
• Complimentary Park Tickets and Passes
• Park Discounts on Food and Merchandise
• Medical, Dental, and Vision Insurance
• 401K Retirement plan
• Voluntary Insurance
• Life Insurance
• Disability Benefits
• Tuition Reimbursement
• Dependent and Health Care Flexible Spending Accounts
• Employee Assistance Program
• Legal Assistance Plan

EEO Employer:

SEAWORLD PARKS & ENTERTAINMENT IS AN EQUAL OPPORTUNITY EMPLOYER. ALL APPLICANTS WILL BE CONSIDERED WITHOUT REGARD TO AGE, RACE, COLOR, RELIGION, SEX, NATIONAL ORIGIN, SEXUAL ORIENTATION, PREGNANCY, GENDER IDENTITY OR EXPRESSION, DISABILITY OR COVERED VETERAN STATUS.

United Parks & Resorts is a world-renowned leader in the themed-park and entertainment industry. Our success is built on a passion for caring for animals and a dedication to delivering positive, memorable experiences to people from around the world. We’re also committed to helping ambitious people achieve their professional best. We’re always seeking exceptionally skilled and knowledgeable individuals for a variety of roles throughout our organization.