Marketing Manager: Survivor Experience & AI Content

Homerun; Austin, Northern (TX, KY); Hybrid; USD 95,000 - 125,000; Full time

Benefits offered by this job

Purpose-driven work

Ownership culture

Comprehensive benefits

Job summary

Bright Harbor is seeking a Marketing Manager to own the survivor resource experience. You will manage in-app guides and grants programs, refining content at scale with AI and human judgment while ensuring accuracy across disasters and states.

You’ll collaborate with Operations and external partners to source material and improve engagement. This hands-on, high-ownership role is ideal for someone early in product marketing or content product careers who wants to lead a team as we scale and

Qualifications

• 2 to 5 years in product marketing, product management, lifecycle marketing, or content strategy in a scaled consumer app.
• Deep survivor empathy and experience tying compelling content to complex journeys.
• A gift for simplifying complex information for users on mobile.
• Fluent with AI and ability to guide it with human judgment when needed.
• High agency with ownership, speed, and problem-solving.
• Strong accuracy, organization, and systems thinking.

Responsibilities

• Own our recovery content library: refine, extend, and add a human touch that users trust.
• Develop engagement strategy to support survivors throughout recovery.
• Keep content accurate per state and per disaster as programs shift.
• Leverage AI as the scalable engine, guiding it and supplementing with judgment.
• Manage contractors to scale programs and train AI systems.
• Hunt and onboard grants from partners and agencies into the app.
• Track engagement and continuously improve content performance.
• Collaborate with Operations to turn frontline insight into resources.
• Partner with content providers to ensure accuracy and engagement.
• Own end-to-end quality since survivors rely on published information.

Skills

Product marketing

Product management

Lifecycle marketing

Content strategy

Empathy

AI fluency

Ownership

Attention to detail

Job description

Bright Harbor is seeking a Marketing Manager to own the survivor resource experience. You will manage in-app guides and grants programs, refining content at scale with AI and human judgment while ensuring accuracy across disasters and states.

You’ll collaborate with Operations and external partners to source material and improve engagement. This hands-on, high-ownership role is ideal for someone early in product marketing or content product careers who wants to lead a team as we scale and