Marketing Manager - Survivor Engagement

Homerun; Austin, Northern (TX, KY); Hybrid; USD 95,000 - 125,000; Full time

Benefits offered by this job

Purpose-driven work

Ownership culture

Comprehensive benefits

Job summary

Bright Harbor is seeking a Marketing Manager to own the survivor resource experience. You will manage in-app guides and grants programs, refining content at scale with AI and human judgment while ensuring accuracy across disasters and states.

You’ll collaborate with Operations and external partners to source material and improve engagement. This hands-on, high-ownership role is ideal for someone early in product marketing or content product careers who wants to lead a team as we scale and

Qualifications

• 2 to 5 years in product marketing, product management, lifecycle marketing, or content strategy in a scaled consumer app.
• Deep survivor empathy and experience tying compelling content to complex journeys.
• A gift for simplifying complex information for users on mobile.
• Fluent with AI and ability to guide it with human judgment when needed.
• High agency with ownership, speed, and problem-solving.
• Strong accuracy, organization, and systems thinking.

Responsibilities

• Own our recovery content library: refine, extend, and add a human touch that users trust.
• Develop engagement strategy to support survivors throughout recovery.
• Keep content accurate per state and per disaster as programs shift.
• Leverage AI as the scalable engine, guiding it and supplementing with judgment.
• Manage contractors to scale programs and train AI systems.
• Hunt and onboard grants from partners and agencies into the app.
• Track engagement and continuously improve content performance.
• Collaborate with Operations to turn frontline insight into resources.
• Partner with content providers to ensure accuracy and engagement.
• Own end-to-end quality since survivors rely on published information.

Skills

Product marketing

Product management

Lifecycle marketing

Content strategy

Empathy

AI fluency

Ownership

Attention to detail

Job description

We're looking for a Marketing Manager to help make sure every single disaster survivor gets the info they need, when they need it.

About Bright Harbor

Bright Harbor empowers communities to recover from disaster. Our platform reveals what survivors need, launches programs that get aid moving quickly, and coordinates every stakeholder so a community can work as one.

Our mission is to help every disaster survivor find their way home. We put them at the center of their recovery and give the governments serving them real‑time visibility into every case, every gap, and every step forward.

Disasters are getting bigger and more frequent, and helping communities survive them and thrive is the challenge of our time. We build for the moment everything else falls apart. If you want your work to matter on the hardest days people will ever face, come build with us.

About the job

When a survivor opens Bright Harbor after a disaster, what they find is a set of guides and grants that can mean the difference between recovering and giving up. You'll own that experience. This role sits on our Marketing team and owns not only the in‑app resources survivors depend on, but the ecosystem of communications that keep them coming back at the right moment in their recovery to find relevant help when they need it.

Think of it as owning a content surface as a product. We've already built extensive programs, powered by AI that lets us deliver them at scale, and you'll own them: refining what's there, building on it, and adding the human judgment and care that make the difference. You'll keep it all accurate as programs change and new disasters get declared, work with our Operations team and outside partners to source content, and be measured on one thing above all: how much survivors actually engage with it. Great content no one uses doesn't help anyone recover.

This is a hands‑on, high‑ownership role with a lot of detail and a lot of moving parts. It's built for someone early in a product marketing, lifecycle marketing, or content product career who wants to own something real, form a point of view on where to take it, and grow into leading the function and a team that supports it as we scale.

It's okay if you aren't an expert in disaster recovery yet. You'll have the full power of Bright Harbor's expertise (and all our partners) to help you.

What you'll do

• Own our existing library of recovery guides and grants programs: refine what's there, extend it, and bring the human touch that turns good information into something survivors trust and use
• Build out a strategy to keep survivors engaged throughout their recovery so they get the help they need, when they need it (without being annoying)
• Keep everything accurate and current per state and per disaster as programs shift and new disasters get declared
• Work with AI as the engine that delivers this at scale, directing and improving it rather than doing everything by hand, and adding the judgment it can't
• Bring in and manage contractors when a program needs to scale, and use them to help train and sharpen the AI that powers the library
• Hunt down new grants wherever they live, working across internal teams and outside sources like partners, agencies, and program administrators to get them into the app
• Treat engagement as your north star: track how survivors use the content, find what's working, and improve what isn't
• Work with our Operations team to source content and turn frontline insight into resources survivors can act on
• Partner with the organizations that bring their grants and educational programs into the app, and own getting that content in, accurate, and engaging
• Own quality end to end, since survivors make real decisions based on what we publish
• Form a point of view on where the survivor resource experience should go, and help bring it to life

About you

• 2 to 5 years in product marketing, product management, lifecycle marketing, or content strategy, probably at a scaled consumer app
• Deep survivor empathy and experience tying compelling content directly to complex customer journeys
• A gift for taking something complex, like a maze of government grant programs, and making it simple enough for a stressed person to act on from their phone
• Fluent with AI and always finding new ways to make it work for you, directing it to go faster and deeper while knowing where human judgment has to take over
• High agency: you take ownership, move fast, and figure things out without waiting to be told what to do
• Obsessive about accuracy, organization, and systems, because here a wrong detail can cost a survivor real money
• Resourceful about sourcing and managing content from partners, agencies, and other outside sources
• Genuine care for the mission and a desire to have your work matter

Why Bright Harbor

We're a fast‑growing, mission‑driven company backed by top‑tier investors. You'll join a collaborative team building something that truly matters, showing up for survivors and their communities in the hardest moments of their lives.

We offer:

• Purpose-driven work that lets you make true impact on the lives of disaster survivors
• Conscious leadership built on extreme ownership, clear feedback, and a culture of performance and gratitude
• Team wellbeing backed by fully paid employee health insurance, mental health support, generous parental leave, 401k, PTO, and equity for every employee