Marketing Manager, Solutions Marketing, Specialty Physician Practices

Cardinal Health; Ohio; On-site; USD 79,000 - 114,000; Full time

Job summary

A leading company in healthcare solutions seeks a Marketing Manager to execute marketing strategies targeting Rheumatology and Gastroenterology practices. The role involves developing promotional plans, managing budgets, and collaborating with sales teams to drive market share and customer loyalty.

Benefits

Medical, dental and vision coverage

Paid time off plan

Health savings account (HSA)

401k savings plan

Flexible spending accounts (FSAs)

Short- and long-term disability coverage

Paid parental leave

Healthy lifestyle programs

Qualifications

• 4+ years experience in related field, preferably B2B healthcare.
• Excellent communication, presentation and writing skills.

Responsibilities

• Executes marketing strategy and promotional plans for Rheumatology and Gastroenterology.
• Develops sales enablement resources and promotional content.
• Manages marketing budget and collaborates with teams.

Skills

Communication

Project Management

Marketing

Education

Bachelor's degree in Marketing

Job description

What Product or Services Marketing contributes to Cardinal Health
Marketing is responsible for assessing customer needs, market conditions and competition to inform business strategy. Marketing implements the strategy through developing, commercializing and monitoring the appropriate products and services.

Product or Services Marketing is responsible for defining the product/service and market strategy and life cycle management including customer need identification, market research, product or service offering, pricing, positioning, promotion, branding and distribution to drive customer loyalty, sales growth and improved profitability.

Job Summary
Cardinal Health provides innovative technology and practice management solutions, specialty expertise, and scale to enable specialty physician practices and clinics to deliver high-quality and efficient patient care. We listen to specialty providers? needs to ensure we provide the right clinical, financial and operational solutions - so our customers can run their practices smoothly, profitably and independently.

The Marketing Manager is responsible for executing the marketing strategy and promotional plans targeting community-based Rheumatology and Gastroenterology practices, including Multi-specialty Infusion Centers. This position reports to the Sr. Marketing Manager, Specialty Physician Practices.

Responsibilities

? With leadership from the Sr. Marketing Manager, executes the marketing strategy, messaging, and effective promotional plans to reach target audiences, while raising awareness of our solutions and GPO offering to grow market share
? Supports the development of our holistic value proposition and messaging that combines the value of Cardinal Health and recently acquired businesses
? Executes a mix of owned and paid lead generation strategies, tactics and related marketing assets to generate qualified leads, partnering closely with the Rheumatology and Gastroenterology sales teams on outreach/qualification
? Develops sales enablement resources and promotional content aligned to the customer buying journey
? Defines the trade show strategy for Rheumatology, Gastroenterology and Multi-specialty Infusion Centers and works with Event Marketing Operations and other Cardinal Health teams and external vendors to ensure a coordinated presence at external events
? Executes the promotional plan and on-site branding for hosted member events
? Supports the execution of brand strategy decisions to strengthen value for customers and drive market clarity
? Provides input into the e-newsletter strategy for communicating with the Rheumatology and Gastroenterology audiences
? Works closely with Creative Services, Brand Strategy and external agency partners to produce effective and on-brand customer-facing marketing campaigns and tactics
? Partners with Communications Business Partner team to implement external marketing communications and thought leadership efforts
? Responsible for the ongoing management and tracking of a Marketing budget
? Collaborates effectively with others and builds strategic alliances within the Pharmaceutical & Specialty Solutions Segment and across Cardinal Health

Qualifications
? Bachelor?s degree in Marketing, Communications or related field, preferred
? 4+ years experience in related field, experience in B2B healthcare is strongly preferred
? Prior experience with downstream marketing and lead generation activities
? Excellent communication, presentation and writing skills
? Demonstrated project management and marketing experience
? Ability to work in a fast-paced, deadline-driven environment
? Ability to prioritize and balance multiple initiatives
? Ability/willingness to travel up to 20% (domestic travel)

What is expected of you and others at this level
? Exhibits an ability to translate market and customer needs into clearly defined goals, objectives, strategies, and tactics to drive sales and profitability for the business.
? Demonstrates knowledge of marketing disciplines and concepts necessary for building business and marketing plans. This includes an understanding of traditional and emerging marketing channels.
? Applies comprehensive knowledge and a thorough understanding of concepts, principles, and technical capabilities to perform varied tasks and projects.
? Develops technical solutions to a wide range of difficult problems. Solutions are innovative and consistent with organization objectives.
? Completes work independently and receives general guidance on new projects.
? May act as a mentor to less experienced colleagues.

Anticipated salary range: $79,700 - $113,800

Bonus eligible: No

Benefits: Cardinal Health offers a wide variety of benefits and programs to support health and well-being.

• Medical, dental and vision coverage
• Paid time off plan
• Health savings account (HSA)
• 401k savings plan
• Access to wages before pay day with myFlexPay
• Flexible spending accounts (FSAs)
• Short- and long-term disability coverage
• Work-Life resources
• Paid parental leave
• Healthy lifestyle programs

Application window anticipated to close: 06/16/2025 *if interested in opportunity, please submit application as soon as possible.

The salary range listed is an estimate. Pay at Cardinal Health is determined by multiple factors including, but not limited to, a candidate?s geographical location, relevant education, experience and skills and an evaluation of internal pay equity.

Candidates who are back-to-work, people with disabilities, without a college degree, and Veterans are encouraged to apply.

Cardinal Health supports an inclusive workplace that values diversity of thought, experience and background. We celebrate the power of our differences to create better solutions for our customers by ensuring employees can be their authentic selves each day. Cardinal Health is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state or local law.