Marketing Manager - Social Influence & Authority

BNB Chain; Australia Landing (MS); Hybrid; USD 63,000 - 97,000; Full time

Job summary

TAL is seeking a Marketing Manager, Social, Influence & Authority, to strengthen TAL's brand visibility, credibility, relevance and reputation by shaping how customers experience, engage with and advocate for our life‑insurer brand. You will craft compelling content, manage influencer partnerships, and amplify authentic customer stories to build trust and advocacy.

You’ll collaborate with diverse teams, oversee earned media and reviews, and drive performance through data-driven insights and

Qualifications

• 2+ years' experience in social media, content, influencer, public relations, or related roles.
• Experience managing agency partners and influencer campaigns.
• Ability to handle multiple projects and stakeholders in a fast-paced environment.

Responsibilities

• Execute social influence and authority strategy to strengthen brand visibility and trust.
• Create compelling content and storytelling to deepen customer engagement.
• Manage influencer and creator partnerships to expand reach and advocacy.
• Oversee earned media, customer reviews, and industry recognition to elevate TAL's reputation.
• Amplify authentic customer stories to reflect TAL's purpose.
• Coordinate awards submissions and track results for communications.

Skills

Social media management

Influencer partnerships

Public relations

Reputation management

Content marketing

Tools

Analytics platforms

Listening tools

Review-monitoring platforms

Job description

Enjoy work-life balance with flexible working options, and well-being initiatives that prioritise your healthWork alongside diverse, passionate colleagues and leaders who inspire, support, and value your contributions.Enjoy benefits such as discounted insurance, health and well-being programs, and a range of employee benefits to support your lifestyleAt TAL, we’re supported to live our best lives. With flexible and blended working options, discounted insurance, and wellbeing initiatives, we know we’re valued.

You’ll work alongside some of the brightest and most capable colleagues in the industry, with leaders who inspire, support, and include everyone. We foster a culture where everyone belongs.Collaborating in person strengthens our social bonds and powers better problem-solving. Together, we face challenges and grow stronger. We connect to include, celebrate, reward, and recognise each other.

At TAL, trust is at the heart of everything we do. As Marketing Manager, Social, Influence & Authority, you'll help strengthen TAL's visibility, credibility, relevance and reputation by shaping how customers experience, engage with and advocate for our brand. Through compelling content, authentic customer stories, influencer partnerships, customer advocacy and industry recognition, you'll build TAL's authority and increase discoverability across socialand AI-powered platforms. This is an opportunity to help more Australians understand the value of Life Insurance while bringing our purpose of protecting Australians' way of life to life every day.

In this role you will:

• Execute TAL's social influence and authority strategy to strengthen brand visibility, credibility, relevance, and trust.
• Create compelling content and storytelling that builds authority and deepens customer engagement.
• Manage influencer and creator partnerships that expand reach, grow TAL's addressable market, help drive future demand and enhance brand advocacy.
• Manage earned media, customer reviews, and industry recognition to elevate TAL's reputation.
• Amplify authentic customer and claims stories that build trust and bring TAL's purpose to life.
• Own TAL's consumer awards calendar, including entry identification, submission development, stakeholder coordination, and results tracking to support brand and stakeholder communications.
• Drive TAL's customer review program across Google, Trustpilot, and other review platforms, scaling review generation through key customer and business touchpoints.
• Use data, insights, and commercial thinking to optimise performance, improve visibility and discoverability, and drive measurable marketing outcomes, including relevance across AI-powered search and discovery platforms.

• 2+ years' experience in social media, content, influencer, public relations, reputation management, or related marketing roles, preferably within a regulated consumer category.
• Hands-on experience managing agency partners and delivering influencer, creator, earned media, or advocacy campaigns.
• Demonstrated ability to manage multiple projects and stakeholders simultaneously in a fast-paced environment.
• Strong written communication skills, including experience developing award submissions, agency briefs, media materials, or customer-facing content.
• Experience using social media management, analytics, listening, and review-monitoring platforms.
• Proven ability to use insights and performance data to optimise marketing effectiveness and engagement.

TAL is one of Australia’s leading life insurers, committed to inclusion, and supporting the career growth of our diverse workforce. We’re proud to be:

We’re proud to be:

• An Inclusive Employer – Recognised as Employer of Choice for Gender Equality by the Workplace Gender Equality Agency and Bronze Tier Status within the Australian Workplace Equality Index
• Diversity Champions – Member of Diversity Council Australia, Australian Disability Network, Pride in Diversity and Champions of Change
• Reconciliation Advocates – Read our Innovate Reconciliation Action Plan

We welcome applications from people with diverse experiences, perspectives and backgrounds including Aboriginal and Torres Strait Islander people, caregivers, individuals living with disabilities, people from culturally diverse backgrounds and the LGBTIQ+ community.

Need adjustments during the recruitment process? Let our team know by getting in touch with us here. —we’re here to support you.

As part of the recruitment process, there are several checks which may be conducted to demonstrate your eligibility for a role at TAL including Criminal History, Bankruptcy, Entitlement to Work, Regulatory and Reference Checks.

Everyone at TAL has a responsibility to do the right thing and is accountable for the way they conduct themselves. Our expectations are that you follow the principles set out in our Code of Conduct when you come to work every day. Risk management is everyone’s responsibility.