Marketing Manager, Social & AI Content Growth

Leland; Lehi (UT); On-site; USD 60,000 - 90,000; Full time

Job summary

Leland is hiring a Marketing Manager, Social Media & Creative to transform our content library into a steady stream of native posts across LinkedIn, TikTok, Instagram, YouTube, and X. You’ll design an AI-powered system to scale output and maintain quality, reporting to the Content & Creative Lead.

If you live on these platforms, have great taste, and love building systems, we’d love to chat. You’ll mine livestreams, webinars, and courses, clip and caption moments, and publish daily while growing

Qualifications

• 2–4 years running social for a brand, media company, or creator.
• Native to how these platforms work right now.
• A fast, solid video editor in CapCut, Premiere, or Descript.
• You've built automations or AI workflows before, or you're the person who can't stop tinkering with them.
• Organized enough to run a high-volume calendar without dropping things.
• Bonus: experience in edtech, marketplaces, AI enablement or selling to L&D/university buyers, or building a following of your own

Responsibilities

• Mine our livestreams, webinars, courses, and coach content for the best moments, then clip, edit, caption, and repackage them for each platform
• Publish daily across our channels and grow reach, impressions, and followers
• Know when to be funny and when to be polished; adjust tone across platforms
• Engage in comments, DMs, and other people's posts to build a real community around our accounts
• Design and build an AI-powered workflow for finding clips, editing, captioning, scheduling, and reporting
• Keep improving it so output goes up and time per post goes down
• Set up templates and brand guardrails so volume never comes at the cost of quality
• Track performance and share a short weekly read on what's working and what isn't
• Stay on top of algorithm and format changes and test new formats early
• Help our coaches and team post more on LinkedIn, and make it easy for them
• Pass winning organic content to performance marketing so it can be put behind paid

Skills

Social media strategy

Video editing

AI workflows

Calendar management

Tools

CapCut

Premiere Pro

Descript

n8n or Zapier

Job description

Leland is hiring a Marketing Manager, Social Media & Creative to transform our content library into a steady stream of native posts across LinkedIn, TikTok, Instagram, YouTube, and X. You’ll design an AI-powered system to scale output and maintain quality, reporting to the Content & Creative Lead.

If you live on these platforms, have great taste, and love building systems, we’d love to chat. You’ll mine livestreams, webinars, and courses, clip and caption moments, and publish daily while growing