AI-Native Social Media Marketing Manager
We’re looking for a creative, hands-on Social Media Marketing Manager with experience growing B2C brands and using AI as a core part of their workflow. You’ll own social media strategy and execution, combining strong storytelling with AI tools to produce content, test ideas, and drive measurable growth.
Responsibilities
- Develop and execute a social media strategy that drives brand awareness, community growth, traffic, and customer acquisition.
- Own the content calendar across Instagram, TikTok, Facebook, Pinterest, and other relevant channels.
- Use AI tools to research audiences, identify trends, develop concepts, and create copy, images, and short-form videos.
- Build repeatable AI-assisted workflows for content production, repurposing, scheduling, and reporting.
- Create and publish reels, carousels, stories, and posts with compelling hooks and calls to action.
- Test creative variations and messaging, using performance data to decide what to scale.
- Manage influencer and creator collaborations, from outreach and briefs to performance tracking.
- Engage with followers and encourage user-generated content.
- Maintain a consistent brand voice and review AI-generated content for accuracy, originality, and quality.
Requirements
- Previous social media marketing experience with B2C brands, with measurable results in audience growth, engagement, or customer acquisition.
- An AI-native working style: you regularly use AI across planning, creation, execution, and analysis.
- Hands-on experience with AI tools for writing, image generation, video creation, and editing—and the judgment to choose the right tool for the task.
- Ability to build efficient workflows and automations that reduce repetitive work.
- Strong copywriting, visual storytelling, and short-form video skills.
- Understanding of platform-specific content strategies, social analytics, and conversion tracking.
- Strong ownership and the ability to work independently.
Nice to have
- Experience with consumer apps, e-commerce, or lifestyle brands.
- Familiarity with paid social, affiliate marketing, and social commerce.
- Experience with automation tools such as Zapier, Make, or n8n.