Marketing Manager- Remote Eligible

RSM US LLP; United States; Remote; USD 95,000 - 164,000; Full time

Job summary

A leading company in professional services is seeking an MCI Marketing Manager to develop marketing strategies for Managed Cloud and Infrastructure solutions. The role requires a Bachelor's degree and 5-7 years of B2B marketing experience, with strong communication and project management skills. This position offers competitive compensation and the opportunity to work in a dynamic environment.

Benefits

Competitive benefits and compensation package

Flexible schedules

Qualifications

• 5-7 years of marketing/growth experience in a B2B environment.
• Experience with application providers and joint go-to-marketing plans preferred.
• Understanding of Microsoft enterprise solutions and IT software marketing preferred.

Responsibilities

• Develop and implement marketing strategies for Managed Cloud and Infrastructure capabilities.
• Analyze the marketplace and buyer personas to inform marketing strategies.
• Define and track key marketing metrics such as pipeline and leads.

Skills

Strong communication skills

Project management

Critical thinking

Organizational skills

Team collaboration

Education

Bachelor’s degree

Tools

Word

Excel

PowerPoint

Job description

We are the leading provider of professional services to the middle market globally. Our purpose is to instill confidence in a world of change, empowering our clients and people to realize their full potential. Our exceptional people are the key to our culture, talent, and ability to be compelling to our clients. You’ll find an environment that inspires and empowers you to thrive both personally and professionally. There’s no one like you, and that’s why there’s nowhere like RSM.

Position Overview

The MCI Marketing Manager, working closely with the Consulting Marketing Director and the RSM Business Leader for Managed Cloud and Infrastructure Services, will develop a comprehensive marketing strategy and go-to-market plan to help RSM grow its Managed Cloud and Infrastructure solutions. The role involves supporting marketing plans that promote our managed IT services and infrastructure capabilities across consulting, requiring deep understanding of managed IT services and the B2B technology space.

Responsibilities

1. Develop and implement marketing strategies in collaboration with key business leaders for Managed Cloud and Infrastructure capabilities.
2. Understand business priorities, including growth targets, and embed within the Service Line leadership team.
3. Analyze the marketplace and buyer personas, representing the voice of the client to inform marketing strategies.
4. Create and secure buy-in for marketing strategies, including target audiences and value propositions.
5. Develop content strategies aligned with buyer preferences, working with SMEs and the Demand Generation and COE teams.
6. Coordinate with Demand Generation to translate marketing strategies into demand programs.
7. Define and track key marketing metrics such as pipeline and leads.
8. Report on marketing results to the business.
9. Align marketing strategies across service lines and industries through collaboration with other marketing teams.
10. Evaluate support requests, determining activity inclusion within campaigns.
11. Work with the COE on marketing enablement materials and review all content.
12. Manage web content for the service line and coordinate updates.
13. Plan marketing strategies for new product launches.

Qualifications

Education/Certification

• Bachelor’s degree required

Experience

• 5-7 years of marketing/growth experience in a B2B environment
• Experience with application providers and joint go-to-marketing plans is preferred
• Understanding of Microsoft enterprise solutions and IT software marketing is preferred

Technical/Soft Skills

• Strong communication skills
• Proficiency in Word, Excel, PowerPoint
• Excellent project management, critical thinking, and organizational skills
• Quick learner of new subject areas

Leadership Skills

• Understanding of marketing channels
• Ownership and determination
• Team collaboration
• Leadership in decision-making
• Experience in complex, matrixed environments

We offer a competitive benefits and compensation package, flexible schedules, and total rewards information at this link.

RSM is an equal opportunity employer. We provide accommodations for applicants with disabilities upon request. For assistance, contact us at 800-274-3978 or [e-mail].

We do not sponsor entry-level candidates requiring visa sponsorship now or in the future. Recent graduates with 1-2 years of relevant experience may be considered as experienced associates.

We consider qualified applicants with arrest or conviction records in accordance with applicable laws. For background check details, click here.

Salary range for this role is $95,400 - $163,900, reflecting various factors including education, skills, and location. Discretionary bonuses are possible based on performance.