Growth Marketing Lead, Affiliates

Airbnb; United States; Remote; USD 160,000 - 200,000; Full time

Job summary

Airbnb is seeking a Growth Marketing Lead for their Influencer Affiliates program, focusing on launching and managing a global marketing initiative. This role requires a strategic leader with extensive experience in growth marketing, influencer strategies, and project management to drive brand impact and community growth.

Qualifications

• Proven track record of scaling influencer marketing programs.
• Deep knowledge of social media platforms and best practices.
• Exceptional project management and organization skills.

Responsibilities

• Manage overall influencer affiliate programming and scaling.
• Develop partner compensation models and manage budgets.
• Collaborate with teams to source high-quality influencer prospects.

Skills

Growth Marketing

Influencer Marketing

Digital Marketing

Project Management

Data Analysis

Communication

Education

10+ years of experience in Growth Marketing

Tools

Excel

SQL

Sprinklr

CreatorIQ

Job description

19 hours ago Be among the first 25 applicants

Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way.

The Community You Will Join

The Growth Marketing team at Airbnb is at the intersection of marketing, engineering and data science. Our work is imperative to driving the top line of the entire company. As Growth Marketing Lead, Influencer Affiliates, you will play a critical role in launching, scaling and managing a new social and influencer marketing program within our team. Your work will be critical to driving growth in our community of guests and hosts, with a particular focus on global expansion and new products and services.

The Difference You Will Make

We are seeking a world-class strategist and operator to launch, grow and oversee a new global Influencer Affiliates program. You will be responsible for end-to-end execution of this new channel, from strategy alignment, to capturing business requirements, to planning, delivery, and evaluation of performance against KPIs. You will collaborate closely with key stakeholders across Comms, Brand Marketing, Creative, Product, Engineering, Data Science, and Analytics to ensure that the program meets an exceptionally high bar for content delivery and quality, while also exceeding aggressive KPI targets. The role will have both a strategic and operational component; we are looking for someone who excels in both areas and is willing to engage in hands-on work as we implement the structures and staffing to enable a global program at scale.

In This Role, You Will

• Manage overall influencer affiliate programming, including scaling US program while supporting local teams in 0 to 1 pilots worldwide.
• Developing partner compensation models and managing quarterly budgets to ensure program drives brand and business impact.
• Establish a framework and playbook for adapting the global strategy to local markets
• Collaborate with Comms, agencies and local teams to source high-quality influencer prospects that meet pre-defined criteria, including identifying emerging creator talent for prospecting
• In consultation with Comms and local country teams, develop editorial calendar and write corresponding marketing briefs for both evergreen and one-time influencer campaigns.
• Oversee a process to provide campaign briefs to influencers, review creative content, and manage influencer relationships.
• Execute flawlessly against a deployment schedule of campaigns; report on results and recommend next steps on scaling.
• Own project management and cross-functional program and campaign development workflow with dedicated Comms, Brand Marketing, Creative, Product and Engineering teams.
• Maintain strong relationships with Marketing Ops and Marketing Technology teams by having a deep understanding of our tech and tooling needs and working with operations to deliver solutions to fit unique needs.
• Own comprehensive daily, weekly, and monthly reporting of all relevant program KPIs and influence the build of the right dashboards to track and socialize performance.
• Present updates, findings and recommendations to leadership and cross-functional partners through decks and in-person presentations.

Your Expertise

We are seeking an exceptionally high performing team leader and tactical operator with the following skills and expertise:

• 10+ years of experience in Growth Marketing and/or related functions within a consumer-facing, fast-paced ecommerce company, with broad expertise in digital marketing
• A proven track record of scaling and managing an influencer marketing program for one or more large, global consumer brands.
• Deep knowledge and expertise in building and executing creative and innovative influencer strategies across Instagram, TikTok, YouTube and Twitter/ X; strong familiarity with platform functionality and best practices
• Curiosity about emerging trends and platforms worldwide; can spot opportunity and formulate clear testing plan
• Working knowledge and familiarity with social, social listening and influencer management tools like Sprinklr and CreatorIQ
• Additional experience in social media marketing, partnerships, business development, affiliate marketing and product management are all pluses.
• Experience working with teams in different regions and a high-level understanding of regional growth opportunities.
• Deep understanding of the technical aspects of growth marketing: marketing tech stack and data pipelines, tracking, testing, analytics, etc. Superb verbal and written communication skills with a high degree of comfort interpreting results and communicating insights effectively to stakeholders and senior leadership.
• Exceptional project management and organization skills, with meticulous attention to detail.
• A builder: ability to navigate ambiguous problems and processes and see the path forward. Strong fluency in financial metrics, with ability to create financial models and forecasts to drive analysis and go-forward business recommendations.
• Should be extremely comfortable with Excel (functions, pivots, etc.); proficiency with writing and executing SQL queries is preferred.

Your Location:

This position is US - Remote Eligible. The role may include occasional work at an Airbnb office or attendance at offsites, as agreed to with your manager. While the position is Remote Eligible, you must live in a state where Airbnb, Inc. has a registered entity. Click here for the up-to-date list of excluded states. This list is continuously evolving, so please check back with us if the state you live in is on the exclusion list. If your position is employed by another Airbnb entity, your recruiter will inform you what states you are eligible to work from.

Our Commitment To Inclusion & Belonging

Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply.

We strive to also provide a disability inclusive application and interview process. If you are a candidate with a disability and require reasonable accommodation in order to submit an application, please contact us at: [e-mail]. Please include your full name, the role you’re applying for and the accommodation necessary to assist you with the recruiting process.

We ask that you only reach out to us if you are a candidate whose disability prevents you from being able to complete our online application.

How We'll Take Care Of You

Our job titles may span more than one career level. The actual base pay is dependent upon many factors, such as: training, transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future. This role may also be eligible for bonus, equity, benefits, and Employee Travel Credits.

Pay Range

$160,000—$200,000 USD