Marketing Manager, Psychiatry - Hybrid Growth & Access

AbbVie Inc.; Florham Park (NJ); Hybrid; USD 100,000 - 130,000; Full time

Benefits offered by this job

Comprehensive benefits package

Paid time off

401(k)

Job summary

AbbVie in Florham Park, NJ, is seeking a Marketing Manager I/II, Psychiatry, to shape and execute marketing strategies, resources, and programs that support access pull-through and communicate differentiated coverage and patient support.

The role manages a broad portfolio of digital, field, and print communications, requiring strategic thinking, cross-functional collaboration, creative stewardship, and performance optimization to accelerate growth of our Psychiatry franchise.

Qualifications

• Bachelor's Degree in Marketing or related field.
• Marketing experience with proficiency in all marketing skills.

Responsibilities

• Develop and execute high-impact go-to-market strategies, programs, and resources that are innovative and actionable to maintain leading access perceptions, educate stakeholders around coverage and access, and meet Psychiatry business objectives
• Develop messaging and resources to educate HCPs and Consumers on differentiated quality of coverage, local access dynamics, and affordability support
• Partner closely with the sales force and sales leadership to understand, prioritize, and address resource needs that support effective and strategic market access pull-through
• Collaborate with brand team members, cross-functional partners, and external agencies to non-personal promotion programs and evaluate their effectiveness
• Manage agency partners in the development of new marketing materials and the enhancement of existing resources
• Serve as the brand team point of contact and strategic partner to the Patient Services team in the continued evolution of new patient care model
• Identify strategic opportunities and lead the development and execution of tactics as a part of annual Brand Planning process
• Develop messaging and campaign measurement plans, monitor performance metrics, and identify optimization opportunities to achieve brand objectives
• Proactively identify business challenges and develop creative, innovative, and practical solutions.
• Manage the marketing budget for assigned areas of responsibility, including planning, tracking, and resource allocation.
• Manage multiple projects simultaneously, maintaining high-quality work products and meeting established timelines.
• Foster strong, collaborative relationships across the Psychiatry Marketing team and with Sales, Market Access, Government Affairs, Copay Center of Excellence, Patient Services, Medical Affairs, Market Research, Sales Training, Regulatory, Legal, OEC, and other cross-franchise partners
• Significant Work Activities -Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)

Skills

Marketing experience

Communication skills

Strategic planning

Education

Bachelor's Degree

Job description

Company Description

About AbbVie

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us atwww.abbvie.com. Follow @abbvie onLinkedIn,Facebook,Instagram,XandYouTube.

Job Description

This position may be hired at Grade 18 or 19, with candidate leveling commensurate with experience.

Candidates for this position can be located in either Florham Park, NJ or Mettawa, IL, Hybrid schedule required (Tues-Thurs in office).

The Marketing Manager I/II, Psychiatry – HCP plays a pivotal role in shaping and executing marketing strategies, resources, and programs that support access pull-through and communicate differentiated coverage and patient support. This role will help accelerate the growth of our Psychiatry franchise in Major Depressive Disorder and Bipolar I Disorder.

The successful candidate will manage a broad portfolio of communications across digital, field, and print channels. This position requires a strong combination of strategic thinking, field and cross-functional collaboration, creative stewardship, operational execution, and performance optimization.

Key Responsibilities

• Develop and execute high-impact go-to-market strategies, programs, and resources that are innovative and actionable to maintain leading access perceptions, educate stakeholders around coverage and access, and meet Psychiatry business objectives
• Develop messaging and resources to educate HCPs and Consumers on differentiated quality of coverage, local access dynamics, and affordability support
• Partner closely with the sales force and sales leadership to understand, prioritize, and address resource needs that support effective and strategic market access pull-through
• Collaborate with brand team members, cross-functional partners, and external agencies to non-personal promotion programs and evaluate their effectiveness
• Manage agency partners in the development of new marketing materials and the enhancement of existing resources
• Serve as the brand team point of contact and strategic partner to the Patient Services team in the continued evolution of new patient care model
• Identify strategic opportunities and lead the development and execution of tactics as a part of annual Brand Planning process
• Develop messaging and campaign measurement plans, monitor performance metrics, and identify optimization opportunities to achieve brand objectives
• Proactively identify business challenges and develop creative, innovative, and practical solutions.
• Manage the marketing budget for assigned areas of responsibility, including planning, tracking, and resource allocation.
• Manage multiple projects simultaneously, maintaining high-quality work products and meeting established timelines.
• Foster strong, collaborative relationships across the Psychiatry Marketing team and with Sales, Market Access, Government Affairs, Copay Center of Excellence, Patient Services, Medical Affairs, Market Research, Sales Training, Regulatory, Legal, OEC, and other cross-franchise partners
• Significant Work Activities -Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)

Qualifications

• Bachelor's Degree
• Marketing experience with proof of building proficiencies in all marketing skills

Preferred Qualifications:

• Previous marketing experience of 5+ years brand marketing
• Excellent communication (oral, written, and presentation) and interpersonal skills.
• Communicate clearly and concisely with several types and levels of staff and external contacts, both in writing and verbally
• Strong planning and organization skills, attention to detail, execution, and follow-through

Additional Information

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state orlocal law:

• The compensation range described below is the range of possible base pay compensation that the Companybelieves ingood faith it will pay for this role at the timeof this posting based on the job grade for this position.Individualcompensation paid within this range will depend on many factors including geographic location, andwemayultimatelypaymore or less than the posted range. This range may bemodifiedin thefuture.
• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick),medical/dental/visioninsurance and 401(k) to eligibleemployees.
• This job is eligible toparticipatein our long-term incentiveprograms.

Note: No amount of payis considered to bewages or compensation until such amount is earned, vested, anddeterminable.The amount and availability of any bonus,commission, incentive, benefits, or any other form ofcompensation and benefitsthat are allocable to a particular employeeremainsin the Company's sole andabsolutediscretion unless and until paid andmay bemodifiedat the Company’s sole and absolute discretion, consistent withapplicable law.

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.

US & Puerto Rico only - to learn more, visithttps://www.abbvie.com/join-us/equal-employment-opportunity-employer.html

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

https://www.abbvie.com/join-us/reasonable-accommodations.html