Marketing Manager - Programmatic & Native

D.R. Horton - Multifamily; Arlington (TX); On-site; USD 95,000 - 135,000; Full time

Benefits offered by this job

Medical, Dental & Vision

Employee Stock Purchase Plan

FSA

Life & Disability Insurance

Paid Time Off

Company Benefits

Job summary

D.R. Horton, Inc. is seeking a Marketing Manager - Programmatic & Native to lead programmatic display and native campaigns across multiple markets. You will establish DSP governance, execution standards, and optimization to improve targeting and results.

The ideal candidate has 5+ years in programmatic media buying, DSP management, and native advertising, with strong analytics, brand safety, and cross-market trafficking capabilities. Some travel is required.

Qualifications

• Bachelor's degree in Marketing, Advertising, Business, Digital Media, or related field
• Five (5)+ years of programmatic media buying and DSP campaign management
• Experience with pixels, conversion tracking, taxonomy design, QA processes, and multi-market trafficking
• Experience with native advertising platforms and brand safety tools
• Ability to apply common sense understanding to carry out instructions furnished in written and oral form
• Ability to sit for the majority of an 8-hour workday; use hands and fingers to handle or feel; reach with hands and arms; talk and hear. Specific vision abilities include close vision and peripheral vision
• The noise level is generally moderate

Responsibilities

• Configure and maintain DSP environments, campaign taxonomy, trafficking workflows, pixel implementation, conversion tracking, QA standards, and naming conventions
• Build, launch, and optimize programmatic display campaigns using prospecting, contextual, retargeting, and conquest strategies
• Execute competitive conquest campaigns through geofencing, third-party audiences, and in-market buyer segmentation
• Manage native advertising campaigns by optimizing bids, placements, headlines, images, and audience targeting
• Configure brand safety, ad verification, fraud prevention, inclusion/exclusion lists, and inventory quality controls
• Monitor campaign pacing, delivery, and performance while resolving trafficking and tracking issues
• Coordinate creative rotation with internal partners and replace underperforming assets
• Maintain campaign attribution standards by managing UTM governance, view-through conversion tracking, reporting accuracy, and campaign documentation that supports cross-channel marketing measurement and optimization
• Evaluate emerging programmatic technologies and recommend improvements
• Conduct all business in a professional and ethical manner to serve customers and increase the goodwill and profit of the company
• Ability to travel

Skills

Programmatic media buying

DSP campaign management

Pixel implementation

Conversion tracking

QA processes

Brand safety tools

Native advertising

Geofencing

Multi-market trafficking

Analytics & reporting

Education

Bachelor's degree in Marketing/Advertising/Digital Media

Tools

The Trade Desk

DV360

Amazon DSP

IAS

DoubleVerify

MOAT

Google Certifications

Job description

Job Description - Marketing Manager - Programmatic & Native (2603989)

Job Description

Marketing Manager - Programmatic & Native - 2603989

Description

D.R. Horton, Inc., the largest homebuilder in the U.S., was founded in 1978 and is a publicly traded company on the New York Stock Exchange. It is engaged in the construction and sale of high-quality homes designed principally for the entry-level and first time move-up markets. The Company also provides mortgage financing and title services for homebuyers through its mortgage and title subsidiaries. Please visit our website at www.drhorton.com for more information.

D.R. Horton, Inc. is currently looking for a Marketing Manager - Programmatic & Native . The right candidate is responsible for the technical implementation, execution, and optimization of the company's programmatic display and native advertising initiatives across multiple markets. This role establishes DSP governance, campaign execution standards, and performance optimization to improve audience targeting and marketing results.

Essential Duties and Responsibilities

include the following. Other duties may be assigned.

• Configure and maintain DSP environments, campaign taxonomy, trafficking workflows, pixel implementation, conversion tracking, QA standards, and naming conventions
• Build, launch, and optimize programmatic display campaigns using prospecting, contextual, retargeting, and conquest strategies
• Execute competitive conquest campaigns through geofencing, third-party audiences, and in-market buyer segmentation
• Manage native advertising campaigns by optimizing bids, placements, headlines, images, and audience targeting
• Configure brand safety, ad verification, fraud prevention, inclusion/exclusion lists, and inventory quality controls
• Monitor campaign pacing, delivery, and performance while resolving trafficking and tracking issues
• Coordinate creative rotation with internal partners and replace underperforming assets
• Maintain campaign attribution standards by managing UTM governance, view-through conversion tracking, reporting accuracy, and campaign documentation that supports cross-channel marketing measurement and optimization
• Evaluate emerging programmatic technologies and recommend improvements
• Conduct all business in a professional and ethical manner to serve customers and increase the goodwill and profit of the company
• Ability to travel

Qualifications

Education and/or Experience

• Bachelor's degree in Marketing, Advertising, Business, Digital Media, or related field
• Five (5)+ years of programmatic media buying and DSP campaign management
• Experience with pixels, conversion tracking, taxonomy design, QA processes, and multi-market trafficking
• Experience with native advertising platforms and brand safety tools
• Ability to apply common sense understanding to carry out instructions furnished in written and oral form or via DRH applications
• Ability to sit for the majority of an 8-hour workday; use hands and fingers to handle or feel; reach with hands and arms; talk and hear. Specific vision abilities include close vision and peripheral vision

• The noise level is generally moderate

Preferred Qualifications

• Experience with The Trade Desk, DV360, Amazon DSP, or similar
• Experience with IAS, DoubleVerify, or MOAT
• Google or Trade Desk certifications a plus

• Medical, Dental and Vision
• Employee Stock Purchase Plan
• Flex Spending Accounts
• Life & Disability Insurance
• Vacation, Sick, Personal Time and Company Holidays
• Multiple Voluntary and Company provided Benefits

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