Marketing Manager, Product & Digital

Base Electron; United States; On-site; USD 110,000 - 170,000; Full time

Job summary

Base Electron is seeking a Marketing Manager – Product & Digital to lead development and execution of our product messaging, brand positioning, content, and digital marketing strategy.

The role targets data center and energy infrastructure clients; the ideal candidate is an experienced marketer with strong writing, storytelling, and the ability to translate complex technical concepts for customers, investors, and partners.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.

Responsibilities

• Own the core Base product message, messaging strategy, marketing architecture, positioning, and naming.
• Conduct market research to identify customer needs, trends, and competitive insights.
• Collaborate with cross-functional teams to align product marketing initiatives.
• Craft compelling product messaging and positioning.
• Develop and deliver product marketing collateral to bolster sales and engagement.
• Lead product launches with cross-functional teams and GTM plans.
• Monitor market trends and inform roadmap and pricing strategies.
• Track performance metrics and provide insights for improvement.
• Assist in annual planning to support business objectives.

Skills

Global product marketing leadership

Digital marketing (B2B)

LinkedIn campaigns

SEO fundamentals

Analytical skills

Executive presentations

Content creation & storytelling

Marketing automation tools

Collaboration across teams

Fast-paced environment

Education

Bachelor's degree in Marketing/Business/Communications

Tools

LinkedIn

Marketing automation software

Analytics tools

Content management systems

Project management tools

Job description

Base Electron is seeking a Marketing Manager – Product & Digital to lead the development and execution of our product messaging, brand positioning, content, and digital marketing strategy. This role will help position Base Electron as a leading power-generation and energy-infrastructure company serving large-scale data centers and other high-load customers. The Marketing Manager will translate complex technical, commercial, and market concepts into clear and compelling communications for customers, investors, industry partners, and other stakeholders. The ideal candidate is a strategic and hands-on marketer with experience in the energy, infrastructure, datacenter, or technology-services sectors. This individual should be an excellent writer and storyteller, possess strong presentation and design instincts, and have demonstrated experience using digital platforms—particularly LinkedIn—to increase brand awareness and engagement.

Key Responsibilities:

Product Marketing

• Own the core Base product message, messaging strategy, marketing architecture, positioning, and naming.
• Conduct in-depth market research and analysis to identify customer needs, market trends, and competitive insights, using this information to shape product positioning and messaging.
• Collaborate closely with cross-functional teams, including engineering, sales, and marketing, to ensure seamless alignment and effective execution of product marketing initiatives.
• Craft compelling and distinctive product messaging and positioning that resonates with target customers, effectively conveying the value and benefits of our products.
• Develop and deliver product marketing collateral, including sales enablement materials, presentations, product videos, and case studies, to bolster sales efforts and drive customer engagement.
• Spearhead product launches by working closely with broader teams to create launch plans, sales training materials, and go-to-market strategies.
• Monitor and analyze market and competitive trends, providing insights and recommendations to inform product roadmap and pricing strategies.
• Track and analyze key performance metrics to gauge the effectiveness of product marketing initiatives, offering data-driven recommendations for continuous improvement.
• Assist in the annual planning process to support overall company business objectives, aligning with and reinforcing customer, sales, and product goals.
• Develop and maintain strong internal relationships with executives, senior leaders, and stakeholders to achieve project objectives and deliverables.
• Present and communicate to external audiences such as industry analysts, customers, partners, and the press.

Digital Marketing

• Develop and implement strategic marketing plans to achieve business objectives and brand visibility within the technology market.
• Create, manage, and optimize digital marketing campaigns across multiple platforms, with a strong emphasis on LinkedIn advertising and sponsored content.
• Utilize SEO best practices to enhance website traffic, keyword rankings, and overall online visibility.
• Collaborate with the marketing team to conceive and execute integrated marketing campaigns that generate demand, elevate brand awareness, and foster customer acquisition.
• Analyze campaign performance, track key metrics, and generate reports to provide actionable insights and measure the success of marketing initiatives.
• Lead content marketing efforts, ensuring that content is engaging, relevant, and tailored to target audiences.
• Manage and oversee the marketing budget, ensuring resources are allocated effectively and efficiently.
• Foster partnerships with relevant influencers, industry experts, and strategic alliances to expand brand reach and credibility.
• Stay updated on emerging digital marketing trends and tools, suggesting and implementing new approaches to enhance marketing effectiveness.

Content & Presentation Development

• Develop compelling and visually appealing slide decks and presentations for internal and external use, ensuring brand consistency and effective storytelling.
• Collaborate with various departments, including sales and product teams, to create presentation materials that effectively communicate complex technical concepts to diverse audiences.
• Oversee the creation and curation of marketing materials, including brochures, infographics, videos, and other content assets, to support lead generation and awareness campaigns.
• Lead the drafting and editing of persuasive and engaging content for marketing collateral, website, blog posts, social media, and email marketing campaigns.
• Work closely with leadership to create visually appealing graphics and designs that align with the company's brand guidelines and marketing objectives.
• Conduct regular content audits to ensure that all marketing materials are up-to-date, accurate, and aligned with the latest industry trends and best practices.
• Coordinate with external agencies and freelancers, if necessary, to support content creation and design initiatives.

Required Qualifications:

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 5+ years of global product marketing leadership experience, preferably in a related offering, along with a minimum of 5 years of experience in digital marketing with a focus on B2B marketing in the technology sector
• Proven experience developing and executing digital marketing campaigns across platforms, including LinkedIn.
• Understanding of SEO principles and experience improving online visibility and organic traffic.
• Strong analytical skills with the ability to interpret data and make data-driven recommendations.
• Exceptional written, verbal, and presentation skills, including experience creating executive, customer, and partner-facing presentations.
• Strong content creation, copywriting, editing, and storytelling capabilities.
• Experience using marketing automation, analytics, content management, and project management tools.
• Creative mindset with strong attention to detail and brand consistency.
• Demonstrated ability to influence stakeholders, collaborate across teams, and drive initiatives to completion.
• Ability to thrive in a fast-paced, high-growth environment.

Preferred Qualifications:

• Experience in strategy or strategic marketing
• Experience with and existing relationships with industry analysts such as Gartner and Forrester
• Experience speaking with the press
• Familiarity with content management systems and marketing automation platforms

Please note that Base Electron is currently unable to sponsor new applicants for employment authorization or provide immigration-related support for this position. This includes, but is not limited to, visa categories such as H-1B, F-1 OPT, F-1 STEM OPT, F-1 CPT, J-1, TN, E-2, E-3, L-1, O-1, and any Employment Authorization Documents (EADs) or other work authorizations that require employer sponsorship.

The company has reviewed this job description to ensure that essential functions and basic duties have been included. It is intended to provide guidelines for job expectations and the employee's ability to perform the position described. It is not intended to be construed as an exhaustive list of all functions, responsibilities, skills and abilities. Additional functions and requirements may be assigned by supervisors as deemed appropriate. This document does not represent a contract of employment, and the company reserves the right to change this job description and/or assign tasks for the employee to perform, as the company may deem appropriate.

This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully, the incumbents acknowledge that they possess the skills, aptitudes, and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others. This document does not create an employment contract, implied or otherwise, other than an “at will” relationship.

The company is an Equal Opportunity Employer, drug free workplace, and complies with ADA regulations as applicable.