Marketing Engineer

Bourns, Inc.; Carrollton (TX); On-site; USD 80,000 - 110,000; Full time

Benefits offered by this job

Annual bonus program

Travel opportunities up to 25%

Job summary

Bourns, Inc. in Carrollton, TX is seeking a Marketing Engineer to support global marketing initiatives within the Protection Division. You will develop compelling technical marketing content, promote product capabilities, and execute strategies to strengthen brand awareness and growth.

The role collaborates with Engineering, Product Management, MARCOM, and distributors to communicate capabilities across industries and drive campaigns across EVs, AI, renewables, and energy storage.

Qualifications

• Demonstrated experience in marketing, preferably within the electronics industry.
• Experience in related industries (automotive, renewable energy) considered.
• Ability to translate technical product features into customer-centric messages.
• Experience developing marketing collateral, coordinating campaigns, and supporting product promotion.
• Understanding of data-driven marketing strategies for product adoption and growth.
• Familiarity with SEO, Google Ads, social media management, and digital content creation.

Responsibilities

• Develop and enhance technical marketing collateral: datasheets, content, videos.
• Collaborate with Engineering, Product Management, and MARCOM to ensure accurate messaging.
• Translate complex technical information into customer-focused value propositions.
• Create content highlighting manufacturing, engineering and prototyping capabilities.
• Plan and execute marketing campaigns for new products and market segments.

Skills

Technical marketing content

Cross-functional collaboration

Communication

Project management

Digital marketing

Education

Bachelor's degree in Electrical Engineering

Bachelor's degree in Marketing

Tools

Marketing design software

SEO tools

Google Ads platform

Job description

If working for an organization with a long history of technological innovation and high advancement potential in a supportive, collaborative, and positive work environment are top considerations for your next career move, then you need to look at the opportunities at Bourns.

Bourns was founded 75 years ago with the guiding principles of providing breakthrough technology solutions, high-quality products, responsive service, and exceptional value. Those principles still hold true today and have instilled a culture that is committed to excellence and ethical operations. As a leading provider of advanced components for power conversion, circuit protection, and motion control sensing solutions, Bourns employs more than 9,000 people in 21 countries and operates 17 manufacturing centers and 15 R&D facilities. Our customers and partners rely on Bourns to meet strict design requirements and satisfy international standards in a broad range of industries and applications. We achieve this stature because Bourns employees excel in the development of new products and continuous improvement processes that keep the company a global leader in delivering outstanding service.

Job Description

Location: Carrollton, TX
Department: Protection Division – Marketing
Reports To: Marketing Director
Travel: Up to 25%
Hiring Range: $80,000 – $110,000 annually
Annual Bonus: Eligible for an annual bonus of up to 10% of base salary

Position Overview

Bourns, Inc. is seeking a Marketing Engineer to support global marketing initiatives within our Protection Division. This position plays a key role in developing compelling technical marketing content, promoting product capabilities, and executing marketing strategies that strengthen brand awareness and support business growth.

The Marketing Engineer will collaborate with Engineering, Product Management, Marketing Communications (MARCOM), and distribution partners to develop effective marketing materials, promote standard products and customized solutions, and communicate the division's technical capabilities to customers across multiple industries.

This position will also support marketing campaigns targeting emerging and established markets, including electric vehicles (EVs), artificial intelligence (AI), renewable energy, and energy storage.

Key Responsibilities

• Develop and enhance technical marketing collateral, including product presentations, datasheets, website content, videos, and other promotional materials.
• Collaborate with Engineering, Product Management, and MARCOM to ensure marketing content accurately communicates product features, capabilities, and customer benefits.
• Translate complex technical information into clear, customer-focused value propositions.
• Develop content highlighting the Protection Division's manufacturing, engineering, testing, simulation, and prototyping capabilities.
• Promote standard products and customized solutions across targeted applications and market segments.

Digital Marketing and Campaign Execution

• Develop and execute marketing campaigns supporting new product introductions, targeted applications, and strategic market segments.
• Support promotional activities across relevant digital and social media platforms, including LinkedIn, YouTube, Facebook, and X.
• Collaborate with Engineering and MARCOM to develop and launch competitive online calculator tools.
• Increase awareness of reference design activities through digital content, media promotions, and targeted marketing initiatives.
• Support data-driven marketing strategies to strengthen product awareness, adoption, and growth.

Distribution and Channel Marketing

• Collaborate with distribution partners to strengthen product visibility and market presence.
• Develop marketing and promotional materials that support sales growth through key distribution channels.
• Create targeted content for electronic component catalog distributors to increase product exposure and engagement on their platforms.
• Tailor marketing materials to specific customer applications, industries, and geographic markets.

Project Coordination and Marketing Support

• Coordinate marketing projects and campaigns to ensure deliverables are completed within established timelines and budgets.
• Communicate project objectives, progress, and deliverables to internal stakeholders.
• Collaborate with cross-functional and global teams to maintain consistent and effective marketing communications.
• Support the planning and execution of public relations, media, advertising, and promotional activities.

Qualifications

Education

• Bachelor's degree in Electrical Engineering, Electronics Engineering, Marketing, Digital Marketing, Business, or a related field.
• Candidates with a marketing-related degree should demonstrate experience collaborating with engineers to develop high-quality technical marketing content.

Experience and Technical Knowledge

• Demonstrated experience in marketing, preferably within the electronics industry.
• Experience in related industries, including automotive, renewable energy, or other technology-focused sectors, will also be considered.
• Ability to translate technical product features and capabilities into compelling, customer-centric marketing messages.
• Experience developing marketing collateral, coordinating campaigns, and supporting product promotion.
• Understanding of data-driven marketing strategies and their application to product adoption and business growth.
• Familiarity with SEO, Google Ads, social media management, and digital content creation is preferred.
• Experience with relevant marketing content creation and design software is preferred.

Skills and Competencies

• Excellent written and verbal communication skills, including the ability to communicate complex technical information to global audiences.
• Strong interpersonal and collaboration skills, with the ability to work effectively across departments and organizational levels.
• Strong creative thinking, visual communication, and presentation skills.
• Excellent organizational, project management, scheduling, and planning abilities.
• Strong analytical, reporting, and problem-solving skills.
• Ability to manage multiple projects, meet tight deadlines, and work within established budgets and business guidelines.
• Demonstrated initiative, accountability, and ability to work independently.

Compensation and Travel

The hiring range for this position is $80,000 – $110,000 annually, depending on qualifications and experience. This position is also eligible for an annual bonus opportunity of up to 10% of base salary.

Travel of up to 25% may be required to support business objectives, cross-functional collaboration, and marketing initiatives.

Bourns is an equal opportunity employer. At Bourns, we are committed to treating all Applicants and Employees fairly based on their abilities, achievements, and experience without regard to race, national origin, sex, age, disability, veteran status, sexual orientation, gender identity, or any other classification protected by law. Qualified candidates must be able to perform the essential functions of this position satisfactorily with or without reasonable accommodation. Disclaimer: this job post is not necessarily an exhaustive list of all essential responsibilities, skills, tasks, or requirements associated with this position. While this is intended to be an accurate reflection of the position posted, the Company reserves the right to modify or change the essential functions of the job based on business necessity.

Equal Opportunity Employer: Minority/Female/Disability/Veteran