Manager, Experiential Marketing – CVS Media Exchange (CMX)

CVS Health; Woonsocket (RI); Hybrid; USD 66,000 - 159,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

Paid time off

Retirement savings options

Wellness programs

Job summary

CVS Health is seeking a Manager of Experiential Marketing to lead end‑to‑end experiential programs for CVS Media Exchange (CMX). You will collaborate with Sales, Merchandising, Legal, Finance, and external agencies to deliver immersive, measurable brand experiences in and around CVS locations and during key health moments.

Responsibilities include scoping, budgeting, and post‑event reporting, with a focus on scalable offerings, market readiness, and incremental brand investment.

Qualifications

• 5 years of experience in experiential marketing, integrated marketing, retail marketing, shopper marketing, event marketing, media, or a related field.
• Demonstrated experience leading complex experiential or integrated marketing programs from concept to post‑program reporting.
• Experience coordinating cross‑functional stakeholders and directing agencies, vendors, or production partners to meet scope and quality.
• Experience managing program budgets, timelines, and risks.
• Strong written and verbal communication skills with ability to present to senior stakeholders in a fast‑paced environment.

Responsibilities

• Lead end‑to‑end execution of experiential programs, including intake, scoping, plans, budgets, agency coordination, approvals, onsite delivery, and post‑event reporting.
• Partner with Sales and senior experiential leadership to shape integrated experiential and media solutions that connect physical, in‑store, and omnichannel touchpoints.
• Coordinate cross‑functional partners and external agencies to ensure programs meet scope, timing, budget, quality, legal, compliance, and brand standards.
• Build scalable, market‑ready experiential offerings through packages, pricing and margin guardrails, playbooks, and repeatable workflows.

Skills

Experiential marketing

Integrated marketing

Retail marketing

Event marketing

Cross‑functional leadership

Education

Bachelor's degree in Marketing, Business, Communications, Advertising

Job description

We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time. CVS Media Exchange (CMX) is dedicated to driving measurable outcomes for suppliers, merchants, stores, brand advertisers, and agencies. Our full‑funnel solutions leverage CVS Health’s first‑party data, extensive national reach, and trusted presence in local markets to help brands build awareness, engage consumers, and drive conversion. As Manager of Experiential Marketing, you will support the development and execution of CMX experiential programs that bring brands to life through immersive, consumer‑centered experiences in and around CVS locations and across relevant cultural, seasonal, and health‑focused moments. You will report directly to the Lead Director of Category Marketing. This is an individual contributor role; you will lead work through influence, cross‑functional partnership, and day‑to‑day direction of external agencies and vendors. You will manage programs from intake through execution and measurement, partnering closely with senior leadership, Sales, Merchandising, Front Store Marketing, Store Operations, Legal, Finance, Product, Measurement, and external agencies. Your work will help transform experiential into a scalable, fully monetized CMX capability that generates incremental brand investment, strengthens the total shopper journey, and delivers measurable value for advertisers and CVS Health.

Responsibilities

• Lead end‑to‑end execution of experiential programs, including intake, scoping, project plans, budgets, agency coordination, approvals, onsite delivery, and post‑event reporting.
• Partner with Sales and senior experiential leadership to assess opportunities, shape integrated experiential and media solutions that connect physical, in‑store, and omnichannel touchpoints, support advertiser pitches, and help convert qualified pipeline into incremental brand investment.
• Coordinate cross‑functional partners and external agencies to ensure programs meet scope, timing, budget, quality, operational, legal, compliance, and brand standards.
• Build scalable, market‑ready experiential offerings through packages, pricing and margin guardrails, playbooks, intake processes, clear roles, and repeatable workflows that enable Sales to bring solutions to market efficiently.
• Track portfolio financials, program profitability, operational performance, risks, and KPIs; provide leadership‑ready reporting and translate results into case studies and optimization recommendations that increase advertiser value, repeat investment, and commercial impact.

Location

• Hybrid; commutable to one of the following Corporate Hubs, working in the office 2 days a week (Tuesday and Wednesday): Wellesley, MA
• Woonsocket, RI
• New York, NY – Soho office
• Chicago, IL

Required Qualifications

• 5 years of experience in experiential marketing, integrated marketing, retail marketing, shopper marketing, event marketing, media, or a related field.
• Demonstrated experience leading complex experiential or integrated marketing programs from concept and scoping through execution, measurement, and post‑program reporting.
• Demonstrated experience coordinating cross‑functional stakeholders and directing agencies, vendors, production partners, or client‑facing teams to deliver against defined scope, timing, and quality expectations.
• Experience managing program budgets, financial trade‑offs, timelines, scopes of work, dependencies, and execution risks.
• Strong written, verbal, presentation, and problem‑solving skills, with the ability to translate strategy into action, communicate with senior stakeholders, manage competing priorities, and exercise sound judgment in a fast‑paced environment.

Preferred Qualifications

• Experience within a retail media network, retailer, CPG company, agency, or healthcare organization, with an understanding of advertiser objectives and the retail media landscape.
• Experience developing integrated programs that connect physical experiences with in‑store, digital, social, or offsite media to drive awareness, engagement, trial, and conversion.
• Experience supporting commercial growth through advertiser pitches, scalable go‑to‑market offerings, pricing or margin guardrails, pipeline conversion, or repeat investment.
• Familiarity with experiential measurement methodologies and performance indicators such as attendance, engagement, dwell time, impressions, sales lift, brand lift, and return on ad spend.
• Experience navigating legal, compliance, store operations, field execution, or other requirements within a complex or regulated environment.

Education

Bachelor’s degree in Marketing, Business, Communications, Advertising, or a related field, or equivalent (HS Diploma and 4 years of experience) required.

Anticipated Weekly Hours 40

Time Type Full time

Pay Range

The typical pay range for this role is: $66,330.00 - $159,120.00. This pay range represents the base hourly rate or base annual full‑time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors.

This position is eligible for a CVS Health bonus, commission or short‑term incentive program in addition to the base pay range listed above.

Great benefits for great people

• medical, dental, and vision coverage
• paid time off
• retirement savings options
• wellness programs
• other resources

We anticipate the application window for this opening will close on: 11/30/2026.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.

Our Work Experience is the combination of everything that's unique about us: our culture, our core values, our company meetings, our commitment to sustainability, our recognition programs, but most importantly, it's our people. Our employees are self‑disciplined, hard working, curious, trustworthy, humble, and truthful. They make choices according to what is best for the team, they live for opportunities to collaborate and make a difference, and they make us the #1 Top Workplace in the area.