Marketing Manager, Performance & Insights - TikTok Operations

Talantir; Los Angeles (CA); Hybrid; USD 94,000 - 173,000; Full time

Job summary

TikTok is seeking a Marketing Manager, Performance & Insights to advance how we plan, execute, and measure creator marketing campaigns. You will own full-funnel strategies and partner with product marketing, media agencies, and cross-functional teams to drive measurable ROI.

Spearheading experimentation, audience targeting, and dashboard reporting, you will translate data into actionable recommendations and help scale creator initiatives across platforms.

Qualifications

• Bachelor’s degree in Marketing, Analytics, Marketing Science, or related field.
• 5+ years of experience in marketing analytics, performance marketing, or similar roles.
• Strong command of campaign measurement, audience segmentation, and A/B testing.
• Proficiency in data tools (SQL, Tableau, etc.) and experience building dashboards.
• Ability to communicate complex insights in clear, compelling ways.

Responsibilities

• Develop and execute full-funnel performance marketing strategies that drive measurable outcomes across creator perception, acquisition, and engagement.
• Define campaign objectives, and partner closely with product marketing, external media agencies, and internal stakeholders to bring plans to life.
• Analyze creator marketing campaigns to uncover actionable insights and optimize performance across perception, conversion, and incrementally metrics.
• Own reporting and dashboarding to track and communicate performance marketing ROI across multiple KPIs and marketing objectives.
• Design and execute A/B testing frameworks to evaluate the effectiveness of marketing campaigns and initiatives.
• Build and execute a learning agenda in partnership with product, research, and marketing teams-bridging qualitative and quantitative insights to guide creator marketing strategy.
• Develop and refine audience segmentation strategies to personalize creator campaigns based on behavioral, demographic, and engagement data.
• Identify and activate against high-potential creator cohorts to increase campaign efficiency, personalization, and conversion.
• Contribute performance and measurement insights into media planning and execution in partnership with product marketing and XFN teams.
• Inform campaign budgets and provide ROI analysis to inform campaign spend decisions and optimization efforts.
• Identify and recommend marketing tools- both internal and external that improve speed to market and creative iteration.
• Partner cross-functionally to ensure scalable infrastructure for campaign measurement and insight generation.
• Work closely with product managers, data scientists, and engineers to solve complex business problems.
• Present findings and recommendations to stakeholders with clarity and actionable insights.

Skills

Marketing analytics

Performance marketing

Campaign measurement

A/B testing

Audience segmentation

Data storytelling

Education

Bachelor’s degree in Marketing, Analytics, Marketing Science, or related field

Tools

SQL

Tableau

Excel

Job description

Responsibilities

The Creator Marketing Team delivers best-in-class campaigns and events that drive product awareness, adoption, and amplify key creator narratives. This team plays a vital role in strengthening TikTok’s position as a trusted partner for creators, empowering them with tools, guidance, and inspiration to elevate their content and experiences.

About the Role: We are seeking a Marketing Manager, Performance & Insights to help evolve how we plan, execute, and measure our creator marketing efforts. This role requires a unique blend of performance marketing strategy, campaign measurement, and cross-functional collaboration. While grounded in data, measurement, and analysis, the role also extends into full-funnel campaign planning, media execution, and testing-making it central to how we scale and demonstrate ROI for creator marketing initiatives.

Key Responsibilities

Performance Marketing Strategy

• Develop and execute full-funnel performance marketing strategies that drive measurable outcomes across creator perception, acquisition, and engagement.
• Define campaign objectives, and partner closely with product marketing, external media agencies, and internal stakeholders to bring plans to life.

Measurement & Insights

• Analyze creator marketing campaigns to uncover actionable insights and optimize performance across perception, conversion, and incrementally metrics.
• Own reporting and dashboarding to track and communicate performance marketing ROI across multiple KPIs and marketing objectives.

Experimentation & Systematic Plans

• Design and execute A/B testing frameworks to evaluate the effectiveness of marketing campaigns and initiatives.
• Build and execute a learning agenda in partnership with product, research, and marketing teams-bridging qualitative and quantitative insights to guide creator marketing strategy.

Audience Targeting & Segmentation

• Develop and refine audience segmentation strategies to personalize creator campaigns based on behavioral, demographic, and engagement data.
• Identify and activate against high-potential creator cohorts to increase campaign efficiency, personalization, and conversion.

Media Campaign Management

• Contribute performance and measurement insights into media planning and execution in partnership with product marketing and XFN teams.
• Inform campaign budgets and provide ROI analysis to inform campaign spend decisions and optimization efforts.

Tooling & Marketing Infrastructure

• Identify and recommend marketing tools- both internal and external that improve speed to market and creative iteration.
• Partner cross-functionally to ensure scalable infrastructure for campaign measurement and insight generation.

Collaboration & Communication

• Work closely with product managers, data scientists, and engineers to solve complex business problems.
• Present findings and recommendations to stakeholders with clarity and actionable insights.

Qualifications

Minimum Qualifications

• Bachelor’s degree in Marketing, Analytics, Marketing Science, or related field
• 5+ years of experience in marketing analytics, performance marketing, or similar roles
• Strong command of campaign measurement, audience segmentation, and A/B testing
• Proficiency in data tools (SQL, Tableau, etc.) and experience building dashboards
• Ability to communicate complex insights in clear, compelling ways

Preferred Qualifications

• Hands-on experience managing paid media campaigns and optimizing toward ROI
• Experience within creator, consumer, or brand marketing environments
• Strong verbal and written communication skills and strategic thinker with demonstrated success in cross-functional collaboration

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect - and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request

Job Information

【For Pay Transparency】Compensation Description (Annually)

The base salary range for this position in the selected city is $94240 - $173280 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and3. Exercising sound judgment.