Senior Global Product Marketing Manager, Ads

TikTok; New York (NY); On-site; USD 122,000 - 272,000; Full time

Job summary

TikTok is seeking a high-impact strategist to lead GTM and commercialization for Search Ads products, shaping the roadmap with market trends, advertiser data, and monetization strategies. You will align Product and Sales, define OKRs, and drive scalable growth in a fast-paced environment.

The role requires deep knowledge of the digital ad ecosystem, especially search advertising, strong executive communication, and a proven track record of cross-functional influence across a leading tech company.

Qualifications

• BA/BS degree in Business, Economics, Marketing, or a related field.
• 5+ years of experience in product strategy, product operations, go-to-market (GTM), management consulting, or ad tech commercialization.
• Proven track record of influencing product roadmaps and leading cross-functional initiatives.
• Advanced analytical skills translating campaign data and marketplace metrics into executive narratives.
• Deep understanding of digital advertising ecosystem, especially search advertising and KPI.
• Excellent executive communication and stakeholder management skills.

Responsibilities

• Lead GTM & Commercialization: design and execute GTM strategies for new Search Ads products and features, defining value propositions and monetization approaches.
• Influence Product Strategy: synthesize market trends and advertiser data to shape the Search Ads roadmap.
• Drive Scalable Growth: identify macro-trends and white-space opportunities to accelerate market penetration.
• Cross-Functional Alignment: partner between Product and Sales; establish OKRs and operating rhythms for revenue growth.
• Design Operational Frameworks: develop search activation strategies and scalable onboarding to improve campaign performance.
• Drive Best Practices: create playbooks and drive adoption to maximize performance at scale.

Skills

Product strategy

GTM

Cross-functional leadership

Analytics

Data analysis

Executive communication

SEM knowledge

Education

BA/BS in Business, Economics, Marketing or related field

Job description

Responsibilities

1. Lead Go-To-Market (GTM) & Commercialization: Design and execute comprehensive GTM strategies for new Search Ads products and features, defining value propositions, target segments, and monetization approaches.


2. Influence Product Strategy: Act as a strategic advisor to Product and Engineering leadership by synthesizing market trends, competitive intelligence, and complex advertiser data to directly shape the Search Ads product roadmap.


3. Drive Scalable Business Growth: Scale beyond account-level analysis to identify macro-trends, white-space opportunities, and vertical-specific strategies that accelerate market penetration and maximize advertiser ROI.


4. Cross-Functional Alignment & OKR Leadership: Serve as the strategic partner between Product and Sales teams. Establish shared OKRs and build cohesive operating rhythms to drive Search Ads revenue growth.


5. Design Operational Frameworks: Develop and scale search activation strategies. Identify barriers to product adoption and design scalable solutions to improve advertiser onboarding and campaign performance.


6. Drive Best Practices Adoption: Design strategic playbooks and frameworks and drive adoption, empowering Sales teams and advertisers to maximize performance at scale.

Qualifications

Minimum Qualifications

1. BA/BS degree in Business, Economics, Marketing, or a related field.


2. 5+ years of experience in product strategy, product operations, go-to-market (GTM), management consulting, or ad tech commercialization.


3. Proven track record of influencing product roadmaps, leading cross-functional initiatives, and driving measurable business impact without direct authority.


4. Advanced analytical skills with the ability to translate complex campaign data and marketplace metrics into clear, executive-level strategic narratives.


5. Deep understanding of the digital advertising ecosystem, specifically search advertising, auction-based systems, and performance marketing KPIs.


6. Excellent executive communication and stakeholder management skills.

Preferred Qualifications

1. MBA or advanced degree in a quantitative or business field.


2. Experience in top-tier management consulting, corporate strategy, or a highly strategic product operations role within a major tech/ad-tech company.


3. Deep expertise in Search Engine Marketing (SEM), marketplace monetization, or auction theory.


4. Experience launching and scaling 0-to-1 ad products in highly competitive global markets.

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an \"Always Day 1\" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request

Job Information

【For Pay Transparency】Compensation Description (Annually)

The base salary range for this position in the selected city is $121600 - $272000 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.