Creator Growth Strategy Manager - TikTok (San Jose)

TikTok; San Jose (CA); On-site; USD 108,000 - 209,000; Full time

Job summary

TikTok is seeking a results-oriented professional to drive awareness and onboarding of off-platform creators, collaborating with Marketing, Product, and Operations to build trust and advocacy for the TikTok platform.

The role focuses on identifying influential creators, developing tailored growth strategies, and translating creator needs into product improvements to scale presence and impact.

Qualifications

• Bachelor’s degree or above in a relevant field.
• 3+ years of experience in creator ecosystem, content platforms, or related fields.
• Strong understanding of YouTube, Instagram, Facebook ecosystems.
• Proven ability to drive cross-functional collaboration and execution.
• Strategic thinking with a deep understanding of creator growth dynamics.

Responsibilities

• Identify showcase creators with strong influence and segment them based on content vertical, impact, and cross-platform presence.
• Partner with local operations teams to execute creator outreach and onboarding while building long-term, trust-based relationships.
• Develop tailored growth and content strategies for priority creators to scale their presence and impact on TikTok.
• Identify common creator pain points across product, monetization, and distribution, and collaborate with cross-functional teams to drive resolution and experience improvements.
• Design and execute creator advocacy programs to amplify creators’ external influence for TikTok.
• Work closely with Marketing and Product teams to align external messaging and translate creator needs into product improvements.

Skills

Creator ecosystem

Social platforms

SQL analysis

Cross-functional

Growth strategy

Education

Bachelor’s degree or above

Tools

SQL

Job description

Responsibilities

About Team: The PGC (Professionally Generated Content) team at TikTok is dedicated to driving the growth and evolution of a professional, high-quality content ecosystem. We are dedicated to creating a global platform that fosters knowledge/education ecosystem, learner engagement, and a vibrant educational community. Our goal is to be the primary destination for knowledge seekers worldwide. We categorize our content into various tracks such as Business & Finance, Humanities, and Technology, all focused on delivering high-quality educational content.

This role is responsible for driving awareness and onboarding intent among off-platform creators (e.g., YouTube, Instagram, Facebook) toward TikTok, by partnering with Marketing, Product, and Operations to build creator trust, amplify creator voices, and establish a strong advocacy ecosystem.

• Identify showcase creators with strong influence and segment them based on content vertical, impact, and cross-platform presence
• Partner with local operations teams to execute creator outreach and onboarding while building long-term, trust-based relationships
• Develop tailored growth and content strategies for priority creators to scale their presence and impact on TikTok
• Identify common creator pain points across product, monetization, and distribution, and collaborate with cross-functional teams to drive resolution and experience improvements
• Design and execute creator advocacy programs to amplify creators’ external influence for TikTok
• Work closely with Marketing and Product teams to align external messaging and translate creator needs into product improvements

Qualifications

Minimum Qualification(s):

• Bachelor’s degree or above, with 3+ years of experience in creator ecosystem, content platforms, or related fields
• Strong understanding of YouTube, Instagram, Facebook ecosystems
• Strong data sensitivity with the ability to use SQL for analysis and problem-solving
• Proven ability to drive cross-functional collaboration and execution
• Strategic thinking with a deep understanding of creator growth dynamics

Preferred Qualification(s):

• High level of self-motivation and ability to work in a fast-paced environment

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect - and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request

Job Information

【For Pay Transparency】Compensation Description (Annually)

The base salary range for this position in the selected city is $108000 - $208800 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

• 1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
• 2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems;
• 3. Exercising sound judgment.