Marketing Manager - Pacific Electric

tvg hospitality; Los Angeles (CA); On-site; USD 70,000 - 100,000; Full time

Job summary

A leading company in the hospitality sector is seeking a Marketing Manager for its new music venue, Pacific Electric, set to open in Fall 2025. The role involves creating engaging marketing strategies to boost awareness and participation in events while fostering community relationships. The ideal candidate will leverage their expertise in digital marketing and content creation to enhance brand visibility and engagement within Los Angeles' vibrant culture.

Qualifications

• 5+ years in a marketing role focusing on brand or digital marketing.
• Experience managing cross-functional teams and marketing budgets.
• Knowledge of the Los Angeles music and hospitality scene.

Responsibilities

• Develop and implement marketing strategies for events.
• Manage promotional campaigns and social media strategy.
• Cultivate relationships with local media and community organizations.

Skills

Brand Marketing

Digital Marketing

Content Creation

Community Outreach

Social Media Strategy

Data Analysis

Tools

Google Slides

G-Suite

Adobe

Canva

Figma

Job description

The Marketing Manager is responsible for developing and executing marketing strategies to drive awareness, engagement, and attendance for Pacific Electric , a 750-capacity music venue due to open Fall 2025, as well as two adjacent hospitality concepts. This role focuses on building brand awareness, customer acquisition, retention, content creation, and community outreach, ensuring the venue remains a vibrant cultural hub.

A creative and forward-thinking marketeer, the Marketing Manager is deeply embedded in Los Angeles' music and cultural scene, leveraging digital and grassroots marketing, strategic partnerships, and data-driven insights to maximize impact. They collaborate closely with venue leadership, external partners, and internal teams to craft compelling campaigns that bring these spaces to life.

Responsibilities

• Develop and implement integrated marketing strategies and campaigns to drive awareness and attendance for events and activations that ladder up to each respective entity.
• Create and execute promotional campaigns for the Pacific Electric's seasonal programming, community events, and individual shows.
• Manage and implement venue-specific integrated marketing initiatives, including digital, paid and organic social, print, CRM communications, and out-of-home (OOH) advertising.
• Collaborate with booking and sales teams to support ticket sales, reservations, and private event marketing.
• Ensure brand consistency across all channels and develop messaging frameworks.
• Lead social media strategy, setting goals for audience growth, engagement, and brand visibility.
• Oversee content creation, ensuring promotional assets, marketing copy, and digital materials align with brand identity, event goals, and audience needs.
• Cultivate relationships with local media, artists, and community organizations to enhance PR and earned media efforts.
• Engage directly with the community through grassroots promotions and street team initiatives.
• Track and analyze campaign performance, using data to refine strategies and optimize results.
• Manage partnerships with designers, photographers, videographers, and other creative professionals as needed.
• Stay ahead of industry trends to keep the venues at the forefront of the local and regional scene.

Requirements

Skills & Requirements

• 5+ years in a marketing role with a focus on brand, digital, product, or growth marketing.
• Proficient at building marketing plans and budgets in keynote, google slides, and g-suite.
• Adobe, Canva, Figma design and editing experience.
• Experience with building social and CRM content calendars and newsletters.
• Experience managing cross-functional teams and working with agencies or in-house creative.
• Experience with digital advertising, website management and development, paid social, SEO, SEM, SMS, and CRM.
• Knowledge of the Los Angeles music scene and hospitality scene, and have existing media and promotional relationships.

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Marketing Manager • Los Angeles, CA, United States